Rebirth of the Entrepreneurship Era

Xu Yiyang didn't expect that the merchant had found himself before he started investing.

So he immediately said: "We receive advertisements, but the requirements for merchants are relatively high, can you give an overview of the restaurant?"

The other party said: "Our restaurant is still very formal, with a business area of ​​more than two hundred square meters, and all kinds of certificates are complete."

Xu Yiyang asked: "What is your price?"

"One person twenty-nine yuan eight."

Buffet in this era is fairly new, and it is estimated that only the college students can accept it.

The price of thirty yuan seems a bit expensive, but in fact, as a buffet, it is actually justified.

This kind of restaurant cannot be measured according to the standard of the school cafeteria. Although the consumption level in 1999 is not high, in such a place as Zhonghai, an adult eats a KFC or McDonald ’s, and 30 yuan is enough to eat. The buffet is three. Ten dollars is quite reasonable in comparison, after all, the buffet can be eaten.

However, if it is not a chain and well-known buffet restaurant, it may not be comparable to KFC and McDonald's in everyone's minds, so if the promotion is not done well, the passenger flow will certainly not come up.

Xu Yiyang consulted the situation of the restaurant in detail. They adopted a Western-style fast food model. They mainly provide various fried chickens, as well as some pizzas, pasta and other foods. Drinks are also relatively complete. Coke, Sprite, juice , Beer is unlimited supply.

After understanding, Xu Yiyang told the other party: "Our website has a lot of traffic, and you should also know that the users of our website are basically college students. It is still very good with your trendy cafeteria, but our advertising costs It ’s relatively high, I do n’t know if you can accept it. ”

The other party hurriedly asked, "What price is that?"

Xu Yiyang said: "Different locations and different price points. For example, the Forum Banner is displayed to tens of thousands of college students every day, so it costs at least 5,000 yuan a day. If it is a branched banner, the price will be cheaper, but if it is a comparison The popular version is about 3,000 yuan. "

The other party listened stupidly: "Advertising is 5,000 yuan a day, which ... this is too expensive? The local life channel of a local TV station makes an advertisement, and that's the number in a day."

"That's different." Xu Yiyang said: "Who do you think about watching TV? Uncle and aunts, aunts and aunts, they visit the vegetable market every day, thirty dollars to buy food for a family to eat for a week, will go to you Eat? The rest are primary and secondary school students, preschool children. They eat at home every day. Occasionally, parents have the opportunity to take them out to eat. Others are also KFC and McDonald ’s. They will certainly not go to you. "

The other party said unconvincingly, "there are college students!"

Xu Yiyang smiled and said, "You are lucky to find me, otherwise you will definitely die if you go to a TV commercial."

"How to say?"

Xu Yiyang smiled and said: "I will ask you a question, who watch TV for college students? Is there a TV in the dormitory?"

The current university dormitory, it is too little to watch TV.

Now the mainstream 21-inch color TV, the normal sales price must be more than 1,000 yuan, one bedroom and one, which school can afford it?

Xu Yiyang had heard that some college students had hidden 15-inch black and white TVs, but there was no CCTV in the bedroom. Using the two antennas that came with the TV, you could find three or four stations by twisting your fingers, and it was still unclear. Most of them are used to watch the game.

Students at this stage have very little spare time, especially for boys. Apart from going to the Internet cafe and going to the PS room to play live, they have no choice but to read martial arts novels.

Although the game hall is quite popular nowadays, I have never heard of any college students going to the game hall to shake the handle and play with fuel consumption and Adu.

The other party seemed to be asked by Xu Yiyang all at once.

Then he sighed to himself: "Yeah ... No wonder the advertisement has been playing for several days, and it has no effect ..."

Xu Yiyang hits the iron while it's hot: "I tell you, even if college students watch TV commercials, how many TV broadcasts do you broadcast a day? The time you go to the toilet, your advertisement may be wrong, but the website advertisement is not Same thing, if you buy a day ’s advertisement, I let your advertisement picture stay there 24 hours a day, as long as users open my website, they will definitely be able to see it. "

"Really?" The other party hurriedly asked.

"Of course." Xu Yiyang said: "I will give you this Banner ad, and I will hang you one time, other ads will not hang."

"Five thousand a day?"

"Yes, five thousand."

With that said, Xu Yiyang introduced: "Five thousand Banner ads are colored banners on the forum homepage. If you want to put scrolling ads on each page, we can also arrange scrolling text ads for you. Great, as long as users browse my website, they can always see it, especially attracting attention. "

"how much is this?"

"It is also five thousand." Xu Yiyang said: "If you buy it in packs, you will give two thousand, if you buy it for three days, I will give you another two thousand discount, as long as twenty five thousand."

The other party sighed heartily: "It's too expensive. How can you give me a little cheaper, 20,000 yuan in three days?"

Xu Yiyang said with a smile: "Big brother, you're kidding, I've already given you a bargain. Otherwise, I won't sell it for less than 30,000 yuan in three days."

The other side hesitated for a moment and said, "Can I buy one day first? Eight thousand lines?"

Xu Yiyang resolutely said: "I really can't do it. Brother, one day, nine thousand, no less than one point."

The other party hesitated for a long time before he gritted his teeth and said: "OK! Then nine thousand, I will vote for the day to see the effect!"

"Okay." Xu Yiyang said briskly: "You will send me an address by text message later. I will let our staff go to the field to take a look tomorrow and take some pictures by the way."

Hung up the phone, the five people who were sleeping together and Shen Lele all looked at him curiously, and Shen Lele asked: "Who is calling, you want to advertise on your website?"

Xu Yiyang nodded and said, "I want to buy two advertising spaces."

"Wow!" Gu Peng said in surprise: "Someone wants to buy the advertising space of your website so fast? That day can't be thousands of dollars?"

Xu Yiyang smiled slightly and said lightly: "More than this."

Has tens of thousands of users on the website and more than 20,000 or 30,000 people online every day, and these users are not scattered at all.

If it is a hobby site, such as a photography forum, 20,000 users may have branches all over the country.

Such a website is not suitable for offline self-employed people to advertise, because there are too few audiences evenly distributed to a city.

However, more than 90% of the users of Xu Yiyang's website are college students of China Shipping. Although China Shipping is very large, the transportation is convenient, and tens of kilometers are not too far away. Therefore, it is actually very cost-effective for offline merchants to advertise on their own of.

Especially in the catering industry, the unit price of a customer is more than a few tens of dollars. Do n’t look at 9,000 ads a day. It ’s scary, but if you convert hundreds of people, he can earn it.

Even, transforming one or two hundred guests, and two or thirty of them can be converted into patrons, then the value is properly returned to the fare.

This is the case in the catering industry. Every customer can develop into a viscosity user, so the cost-effectiveness of advertising is also very high.

Gu Peng was very curious to ask at this time: "Brother Xu, please tell me how much money did the advertisement sell?"

Xu Yiyang didn't want to say the price, because, in terms of attribution, this website is his own, not evenly shared with everyone, so he didn't want everyone to listen to what he thought.

However, this kind of thing can be concealed for a while, but it must not be concealed for too long. If the website continues to grow and develop, the advertising cost can be estimated to be hundreds of thousands of a month. By that time, if everyone knows, what will you think in your heart.

At this time, Zhao Xin hurriedly said to Gu Peng: "Forget love, don't ask so much about the New Century Forum."

Zhao Xin actually sees it clearly.

Xu Yiyang couldn't do everything with everyone.

In fact, it was very interesting to take everyone to do military training uniforms.

Later took everyone to open the Internet cafe, which is not to say, definitely the benefactor of the big guy.

Therefore, at this time, you and other people must also find out where you are. Do n’t feel that Xu Yiyang is obliged to take everything with everyone. It ’s impossible. People must learn to be content.

At this time ~ www.readwn.com ~ Chen Meng also hurriedly echoed: "Yes, Gu Peng, Xin Ge is right, for the forum, let us help, don't ask too much."

Gu Peng nodded somewhat, and didn't speak anymore.

At this time, Xu Yiyang smiled faintly and said, "In fact, I am not afraid to tell everyone. Although on the website, although the advertising revenue space is not small, the cost of the website is not small. Looking for someone to develop and maintain it will cost A lot, and the more people there are, the more bandwidth is needed, and the more servers there are. There are now 20,000 or 30,000 people going online every day, and there are more than 10,000 people on the peak online. The bandwidth has been upgraded several times. The conspicuous cost is tens of thousands of yuan a month. "

Everyone exclaimed: "So much ?!"

Xu Yiyang nodded and said: "All free websites, if they don't advertise, are pure compensation. Only by advertising revenue can they cover the cost, and then it is possible to achieve profitability. Now the forum has so many users, if It will continue to develop in the future. When one hundred thousand users a day, the estimated operating cost of each light will be hundreds of thousands, and even a large development team will be required to maintain it. The cost behind it is actually very high. "

With that said, Xu Yiyang again said: "If the website is to make money and receive a lot of advertisements, just like when we watch TV, some episodes of the TV series have to be split into eight episodes, and the advertisement duration of each episode is even longer than that of the TV series. Advertising will make users resist, and slowly, everyone will automatically block the ads, the same is true of the website. For the user experience, I will not receive too much even if I receive advertisements in the future. It ’s full of ads, otherwise, it wo n’t take long for users to get bored. ”