Rebirth of the Director in Korea

How to measure the quality of a variety show program?

The ratings are definitely one of the most important factors.

When a thin piece of paper is placed in front of Jung Hyuk-jae, not only is he alone, but even the staff around him go crazy. The highest ratings are 30.21%, and the average ratings are The rate is 25.84%, which is definitely to catch up with the rhythm of “X-man”! Even when the yield of “X-man” was the highest, it only reached 34.15%, and “Love Letter” only took one issue.

As the leader of the Sunday variety show, “X-man” has become the king of the weekend variety show with its high topicality and dazzling guest lineup since its launch.

Since its inception, it has maintained a viewership share of around 25%, which is 6% higher than the second place. It’s no wonder that SBSTV Station focuses on “X-man”, not only budget The above has never been reduced, and even the materials, manpower and material resources are also provided to them in advance.

This time the recording of the “Love Letter” program, although Boos of SBSTV Station had talked with Jung Hyuk-jae, and also talked about the importance and expectation of it, the support is still better. However, “X-man”, after all, this is a new type of variety show program, no one is sure whether the audience will want to see such a program, and where it can be as stable as Mount Tai with its ratings as stable as Mount Tai for nearly a year. “X-man” mention on equal terms.

The ratings this time are definitely a big surprise!

“The ratings are not statistically wrong, right?” Some of the colleagues in the segment group asked impatiently.

“Yes, this is the ratings after accounting!”

“Yeah! Great!”

“We made it!”

“Our program is successful!”

Until Jung Hyuk-jae speaks, the young members of the segment group have embraced each other, venting their hearts with screams and cheers Of excitement. Who said they were young and inexperienced? Who said they want to do a variety show is wishful thinking?

Those who were not optimistic about themselves at the beginning, when they saw this thin page, what would they think and how to say? Don’t know if their face hurts or not?

Jung Hyuk-jae looked at the segment group members who were all in a frenzy, and smiled understandingly. After being suppressed for so long, it’s time to be crazy like this.

Although at first recorded from the program, no one has said it, in fact, many people are still a little unwilling to this young PD. What can a twenty-four-year-old youngster do? Come on’s variety show? This incident is not only unreliable to other people at TV Station, but also as segment group members, they have no idea in their hearts.

Many people are also discussing “Love Letter” secretly, discussing this Jung Hyuk-jae, who has just joined the agency for half a year, and even the segment group members of them have been followed by many people’s eyes. Everyone wants to see what kind of soldiers this baby general can bring out?

Of course, the result is very satisfactory. 30% of the highest ratings are comparable to the hot TV series, even an average of 25% ratings is enough for them to go out for a year, this is not a TV series, this is a variety show on Saturday!

In a small office, everyone cheering and excitedly hugged each other, you look at me, I look at you, the biggest smile burst out from the corners of your mouth.

“Hyuk-jae, what’s the matter? Why do you hear a lot of people screaming on your side?” Eric’s concerned voice came from the microphone, and Jung Hyuk-jae just remembered it I hadn’t hung up the phone.

“The ratings have been released, do you want to listen to it?”

“Really?” Eric somewhat excitedly said, “What are the ratings?”

“Guess it!” When the words came to his lips, Jung Hyuk-jae asked with a smirk, ignoring Eric’s excitement and excitement.

“Don’t be so appetite, can you talk about the ratings quickly!” Eric is a little helpless, he is in his twenties, how can he be like a child, he always likes to play These naive games.

Thinking about it this way, but Eric didn’t notice that his behavior and behavior are similar to a child at this moment. In fact, he can already guess that the ratings of the first issue of “Love Letter” are definitely not low. I didn’t hear the scream coming from the microphone, it was almost comparable to the tens of thousands of people on my side.

“The highest ratings are 30.21%, and the average ratings are 25.84%. We succeeded!”

“Really? I’m not dreaming?”

Eric laughed, laughed and cried again, and cried like a big man. They have experienced too many bad things this year, but tonight this is definitely good news!

I feel tears flowing to the corner of my mouth. I remembered that this was in the backstage of the stage. Eric quickly wiped it, sorted out his emotions, smiled and said to the phone: “Hyuk-jae, wait for me to return to Seoul. Brother invites you to dinner!”

“Okay, no problem!” Jung Hyuk-jae agreed without hesitation.

Hang up the phone, the real Hyuk-jae turned around and looked at the many colleagues behind him, “In order to celebrate our “Love Letter’s” premiere ratings exceeded 25%, I won’t be drunk or return tonight!”

“Okay!”

“Just listen to Jung PD!”

“Don’t get drunk or return!”

… ……………………………………

SBSTV In a hotel near the station, the “Love Letter” segment group has booked two large private rooms. From the host to the staff, and then to the guests, everyone sat together happily, eating food and drinking, it was so uncomfortable.

“Hyuk-jae, will you blame me for turning up without being invited?”

The private room door was pushed open from the outside, Bureau of Comprehensive Arts and Entertainment Choi Ji-hye Arrived here wearing a capable work clothes, seeing the people coming, everyone greeted them respectfully and respectfully.

“Bureau Chief Choi!”

“You are here, Chief Choi!”

“Hello, Bureau Chief Choi!”

Because it is not time to go to work, Choi Ji-hye’s face is not serious, with a slight smile on his face moved towards Everyone waved their hands, “Everyone sits and eats, I belong to this Turn up without being invited, everyone should not be so restrained, eat and drink Hah!”

Jung Hyuk-jae also got up and gave up his seat, “Sister Choi, why are you here? Hurry up Sit, I will let the waiter serve a pair of chopsticks!”

Seeing Jung Hyuk-jae’s behavior, Choi Ji-hye waved his hand, “You sit on yours, I just sit here, today you But the great hero of TV Station!” With that, Choi Ji-hye sat on the floor vacated by one person at the same table, and smiled and took the dishes and chopsticks sent by the waiter.

“Eat it all, don’t just look at me!”

As Choi Ji-hye said, everyone at the same table picked up the chopsticks and squeezed them.

Jung Hyuk-jae did not move. He knew that Director Cui Dae must have brought good news this time, so he waited quietly. Choi Ji-hye may be really hungry. He just came from get off work and didn’t finish his meal. He picked up his chopsticks and ate the dishes he was interested in with keen interest pleasure.

“Aren’t you going to eat?”

“I have almost eaten.” Jung Hyuk-jae shook his head with a bitter face, indicating that he couldn’t eat anymore.

Just now the food hasn’t been on the table. The colleagues in the segment group come to drink their own wine one by one. Before going on, Jung Hyuk-jae already felt that he was full, and he could hear the splash of water in his stomach with a slight movement.

“Why don’t we have a drink?” Choi Ji-hye not only suggested deliberately or unintentionally, but surprised Jung Hyuk-jae.

“Sister Choi, don’t scare me, I’m about to explode, where can I continue to drink, just tell me if you have anything, I’ll go to the bathroom after I’m done!”

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Choi Ji-hye couldn’t help but give him a blank look, what is it called!

After eating a little to cushion the stomach, Choi Ji-hye put down the tableware and chopsticks. As a woman who knows how to maintain a perfect body shape, Choi Ji-hye does not generally speaking at night. I have eaten, even if I have, most of the time it’s just a fruit salad.

Picked a napkin and wiped the corners of his mouth, Choi Ji-hye revealed his purpose this time.

“Hyuk-jae, how does SBSTV Station treat you?”

“Very good!” Jung Hyuk-jae slightly nodded said.

In response to Jung Hyuk-jae’s reaction, Choi Ji-hye seems to have expected it a long time ago, “Let’s not talk about TV Station, let’s talk about how your sister treats you?” Choi Ji-hye pointed to Myself, whispered.

“Sister Choi is kind to me of course!” Jung Hyuk-jae’s reaction this time was not so indifferent, speaking of which with a smile, “If it’s not Sister Choi, I won’t be right now I know which program to run errands in!”

When Choi Ji-hye heard him say this, the worry in his heart let go for more than a half, at least he was kind to him.

If it is said that when Jung Hyuk-jae first appeared in “X-man”, no one noticed it; then when he created and directed “Weekend Reverse Theatre”, he pushed himself from behind the scenes In front of the curtain, his experience and talents were also shown in front of everyone for the first time.

It is also the first time everyone has heard of the name’Jung Hyuk-jae’, and I know that there is a youngster in SBSTV Station who is young and has become a PD.

At a young age, he has several roles, from writer to PD to Screenwriter to director. It seems that he doesn’t know how to do it. “I’m Sorry, I Love You” directed by his own Screenwriter is still being filmed, and the broadcast of SBSTV Station’s new variety program “Love Letter” has pushed his reputation to a high peak.

What is the concept of 30% variety show program?

You need to know that even the TV series “Age of Heroes” that MBCTV Station spent a lot of money to build the highest ratings can be more than 20% of the pass line.

How much is the investment in “Love Letter”?

Although it is said that Shinhwa is a popular group in the program to participate in the recording, but from the perspective of cooperation, SBSTV Station did not pay Shinhwa’s brokerage company how unreasonable appearance fees, because it provides the other party with a Platform: For Shinhwa members, they can be said to have played with “zero compensation”, but they have gained a lot of popularity and popularity. This is a win-win process.

When you count it, the cost of recording a program of “Love Letter” is not more than 50,000 Korean Won. You should know that one recording can be broadcast as two programs, which means that one is less than one. 25 million Korean Won, but got the highest ratings of 30% and the average ratings of 25%. What could be more cost-effective than this?

(PS: Thank you “Yang 111 Yang” for your reward, continue to ask for recommendations and collections!)