Rebirth of the Director in Korea

South Korea’s comedy movies have a certain degree of influence in Asia, especially the 2001 “My Sassy Girl”. There was a’savage’ wind in South Korea, and it was this movie that announced a new style of girlfriend. She loves to drink and has a savage personality. She even forced her boyfriend to wear high heels, which overturned our impression of Southeast Asia. The gentle and virtuous tradition of Asian women is such a role of My Sassy Girl. Her actor Jeon Ji-hyun won the South Korea Film Grand Bell Award for Best Actress.

This role also made Jeon Ji-hyun quickly become popular, becoming a queen-level artist almost second to none in South Korea and the Asia-Pacific region. While this movie incorporates more fashion elements, Yong-hwa also has a new breakthrough and innovation in the concept, which can be regarded as the promotion of South Korea’s comedy movies to Asia, and various film and television works with “barbaric” themes following the trend , Also made a lot of money.

In 2003, the movie “My Barbarian Girl Teacher” starring Kwon Sang-woo and Kim Ha-neul, got a gross box office score of 4.93 million, and the founder of the “barbarian” movie “My “My Sassy Girl” is 4.87 million. Considering that the film was released in 2001 when the South Korea film industry was in a slump, it was a record-breaking Shinhwa at the box office. At the same time, the film will also be “savage whirlwind.” Scratched to Asian countries, it has a high popularity in East Asia and Southeast Asia.

Comedy movies are considered to occupy a very special position in South Korea genre movies. Don’t look at the current box office Ranking List of comedy movies. The overall box office is not high. Although comedy love this genre is related to production Compared with fees, it is easier to recover costs and obtain benefits, but it is difficult to reach the box office level of blockbuster movies. However, because the production cost of comedy movies is much lower than that of other types of movies, this type of movie is not only big The favorite of film production companies is also the favorite of many small film production companies.

In fact, not only in South Korea, comedy films account for a large part of the movie market in all parts of the world.

Speaking of this, the reason why comedy films have become the most eye-catching genre in various countries is that comedy films are more socially bound, have a greater local affinity, and the audience has a higher degree of adhesion with local comedy stars. High, the cross-cultural discount is small, and the cost is low.

In contrast, although the Hollywood blockbusters introduced are full of audio-visual excitement, they are inevitably a little apart from the local audience. Just like the 2012 South Korea comedy movie “My Wife’s Everything”, In the face of the Hollywood hero blockbuster “Avengers”, it occupied the top box office list and successfully suppressed the powerful offensive of “black clothed person 3”. It can be said that it has set a new record for South Korea romantic comedies. The box office trend of the film has attracted more attention from all parties.

Compared with the visual excitement brought by Hollywood blockbusters, comedy films have a different feeling. It mainly maintains its own unique existence through its stronger relevance and cultural affinity to the real society. space. As long as you can actively observe current life and effectively interact with local audiences, while satisfying the emotional and psychological expectations of mainstream audiences, it conveys the voice of the public, creates entertainment, regulates the body and mind, releases emotions, and comforts the public; and uses its special genre. Narrative methods provide them with positive values.

Even if comedy films do not have high-tech and big scenes, no audiovisual shocks, and even a little rough in quality, they still have direct power and the effect of entertaining the public. Because in the final analysis, movies are about human nature and human heart art, not just audiovisual and scenes.

………………………………………………

Che Junyou is an employee of a film production company in Seoul. Speaking of this Most people in the company may not have heard of it. It is not as famous as CJ Entertainment or Lotte Films, and it is not even as famous as JHJFilm, which has caused a lot of discussion in the movie circle recently. In a certain movie, the company’s name is generally It appears at the end of the film, and the company he works for may be among the partners with a few lines of fine print.

However, although the company is small, it has always been in a profitable state. It is not as big as the big profits of big companies after large production and large investment, but small troubles can also be a good place in the city of Seoul. After all, there are still many film production companies in Seoul who want to get rid of losses.

His task today is very special. He should have left work at this moment. At this time, he can only stand alone outside the cinema door. The weather at night is more or less cool, plus he blows from time to time. With the wind coming, Che Junyou had to wrap his jacket tightly, stomping his feet while waiting for the audience to come out of the premiere.

Today is the day of the premiere of “Beauty’s Troubles”. As the venue for the premiere of the movie, JHJ cinema has already been crowded with audiences and fans. It is fortunate to be able to enter the scene and the main creator of the movie. The lucky ones who met with the staff walked into the cinema happily, and among the remaining fans who bought tickets for the premiere, they were joking with others around them while waiting for the moment when the movie opened. Some fans who did not buy tickets and Fans are still wandering outside the theater, hoping that someone will not see and sell one or two tickets, and these people are not a minority.

Che Junyou looked at the fans at the entrance of the theater and couldn’t help but whispered: “There are so many audiences here today!”

Last time I saw this scene in front of me At that time, it was the premiere ceremony of “Old Thousand”. Because of the popularity of the premiere, many theaters in many places had to temporarily add a few extra shows. This was considered to satisfy the enthusiastic fans, and the final box office of the film was also It’s amazing, almost among the ten million clubs. The opposite is “Fly, Father” starring Lee Joon-ki. Although the early morning premiere of the movie was overcrowded and had to be screened in an emergency, the movie did go downhill completely during the subsequent screenings. .

Che Junyou can’t predict the future box office trend of “Beauty’s Troubles”, but in his heart he has such a trace of anticipation and fear because of the film labelled as “JHJ”. Changhong at the box office does not want to see such a scenario as the box office rises.

To put it simply, his task at this time is to interview the audience’s thoughts after the first batch of viewers walk out of the theater, and then organize their thoughts into text and submit them to the company. In addition, because he couldn’t grab the movie ticket for the premiere today, he had to watch the movie queen on the 2nd day and then write a report.

“wa!”

“Come out, come out!”

“Oppa, I like you!”

Hearing movement at the entrance of the theater, Che Junyou immediately stood up and looked up and looked towards there. Under the leadership of multiple security personnel, the movie’s protagonists Kim Ah-joong and Zhu Zhenmo and the others left the theater. Then they boarded their respective managerial vans and left, without thinking about knowing that they were rushing to the next promotional theater.

The protagonists have already come out, so it means that the premiere is over and the audience should come out.

Che Junyou’s heart just drifted through a single thought, and then he saw that the audience in small groups was discussing something with his friends around him, and he walked out of the theater with a smile, Che Junyou Immediately selected the most beautiful-looking group of viewers stepped forward.

How many people mean “Not good, can you please accept my interview? It’s mainly about the after-viewing of the movie “Beauty’s Troubles”.” Che Junyou raised his hand The pen and the pen, and then showed her work permit, as if she was afraid of being rejected by others, “It doesn’t take too long, just a few minutes!”

The long-haired woman looked at her side. After a few glances, Sisters agreed slightly nodded.

“Not good means, just delay you for a few minutes.” Cha Junyou apologized and asked, “Excuse me, what is the reason for this movie to attract you to the cinema?”

This question is very good. Several girls looked at the sisters next to each other, and then replied in unison: “Because of’plastic surgery’.”

“‘Plastic surgery’?” Cha Jun You are a little surprised, surprised at their refreshment.

“Then after watching the movie queen, if you give a score to this movie, which score would you choose? The full score is 10.” Did Chen Jun continue to ask the question instead? .

“If the full score is 10, then I choose 8 points?” A girl with short hair was nodded replied.

“Seven and a half minutes. Although the movie is funny, I still choose to give it seven and a half minutes.”

“I give nine points.” The long-haired beauty replied.

Che Junyou was surprised, and immediately asked, “Why give nine points?”

“There is no that many why, it is just a subjective score, nine points.” Changfa The beauty said directly.

Che Junyou couldn’t help but laughed awkwardly, and then I remembered that after all he was facing ordinary audiences and fans. It’s okay to ask them to talk about their feelings about watching movies, but if you want them to It is estimated that few people can answer why they scored this score. After all, few of them think like film critics.

“Then I will ask one more question. After watching this movie queen, would you choose to recommend it to friends around you?” Che Junyou opened his mouth and said this question, then his eyes fell on a few The face of a girl.

“Yes!”

“The movie is still worth this ticket. When I go back, I will watch it again with my younger sister.”

“Although I am not quite clear about the tastes of the family, this movie is still very good.”

“Thank you for accepting my interview!” After asking a few more questions, the girls Saying goodbye to Che Junyou, Che Junyou had to look away from the beautiful lithe and graceful figure, his gaze fell on the long sighed notebook in his hand, it seems that this time the movie circle broke into a wolf again Come…