Rebirth of the Director in Korea

In South Korea and Japan, the day of the week is inherited from the ancient Chinese calligraphy. Starting from Sunday, it is represented by sun, moon, fire, water, wood, gold, and earth. Water-Wood Drama is a TV drama broadcast on Wednesday and Thursday. Therefore, the drama broadcast on Monday and Tuesday is called Moon-Fire Drama; the two-episode serial broadcast on Friday is called Friday Drama; the drama broadcast on Friday and Saturday is called Weekend Drama; Saturday and Sunday are Turkish and Japanese dramas, and in South Korea, they are called weekend dramas. ; Everyday all from Monday to Friday, each 30-minute episode is called Japanese-Japanese drama.

There is TV Station boss Zeng Yun:’Women win the world’!

Housewives who dominate the TV remote control in the family are the targets of many TV Stations. In South Korea, KBS, MBC, and SBS are divided into three parts, from variety programs to TV dramas, trying to attract the attention of housewives through their programs.

Throughout the development history of South Korea TV dramas, we can easily see the development of South Korea TV drama circle.

In 1945, South Korea became independent from the Japanese colonial rule. In 1953, the Joseon War ended and South Korea entered a relatively stable period of development. In this environment, South Korea established several broadcasting TV Stations in the 1960s and began to produce and broadcast romance films.

As South Korea’s first TV series “I also want to be a man” was broadcast on KBS in 1962, MBCTV Station’s first miniseries “Fire Bird” in 1987 marked the birth of the miniseries. Korean drama gradually summarized its own set of shooting modes and shooting process.

In the 1990s, the development of South Korea’s political democratization has had a great impact on South Korea’s TV institutions and the production environment of TV dramas. The production methods of TV dramas are more dependent on the market, and the production of TV dramas is more dependent on the market. The theme of Yong-hwa also has a breakthrough development. The main type is love, followed by comedy, fantasy, traversal, action, detective, revenge, suspense, campus, workplace, historical drama, etc., or historical drama plus fantasy, campus plus suspense, more and more types appear, and more It marks the gradual maturity of the production model of Korean dramas.

In 1990, the South Korea government revised the TV Law, reduced the size of KBS, and adopted encouraging policies for private TV stations and cable TV stations.

At the end of 1990, the private SBSTV Station was established, and the production of TV series became more socialized and more competitive. Filming and broadcasting has become the norm in the TV drama circle.

“Jealousy” broadcast by MBC in 1992 unveiled the new genre of Korean dramas-youth idol dramas, and the subsequent TV series “Spark of Love”, “Doctor Brothers”, and “Xingmeng Romance” continued. This style has won the favor of many young audiences.

In the same period, sitcoms have gradually become one of the most attractive spectacle TV series for the audience. At the same time, family dramas are still popular. “Look and Watch” and other dramas have achieved very high ratings. The prosperity of idol dramas and family dramas also contributed to the “Korean Wave” that gradually formed in the late 1990s.

Time passed through the millennium 2000, with “Autumn in My Heart”, “Dae Jang Geum”, “Winter Sonata”, “My Lovely Sam-soon”, “Stairway To Heaven”, “Full House” and “My Girl A large number of classic Korean dramas such as “Sassy Girl Chun-hyang”, “WItch Yoo-hee” and so on are popular in Southeast Asian countries.

So far, a wave representing the’Korean Wave’ has swept the world. With this wave, South Korea’s entertainment and cultural industry represented by South Korea TV dramas has developed rapidly under the active support of the government. The chain has become more abundant and has gradually become one of the important industries supporting South Korea’s economy. At the same time, a Korean Wave style represented by Korean dramas has formed an influence on neighboring countries.

On October 20, 1998, Kim Dae-jung, then President of South Korea, emphasized at the South Korea “98 Cultural Festival” commemorative meeting that the cultural industry should be developed into a “core industry in the 21st century.” . (SM has flourished under such an’official’ background, such as a company president named Kim.)

The South Korea government recognizes that the 21st century is the “age of the knowledge revolution.” Intangible knowledge, information, and culture will become the source of international competitiveness. At the same time, the role of culture is not only to enrich the spiritual life of human beings, but also cultural products themselves can create huge added value.

The South Korea government has proposed five measures for the development of cultural industries: First, formulate the “Cultural Industry Promotion Law”, the “Five-Year Plan for Cultural Industry Development” and the “Special Law for the Establishment of Cultural Regions”, etc. The prosperity of the cultural industry is guaranteed by laws and systems.

Second, the establishment of an industry promotion fund, through government funding, financing, donations from social organizations, issuing lotteries, and adopting an audio-visual reproduction compensation system, etc., to raise 500 billion Korean Won.

The third is to establish a national-level high-tech cultural industry base, including R&D centers, education and training centers, and scientific and cultural markets; set up broadcasting, audiovisual, and information centers to form a common information system between cultural industry departments; A number of cultural facilities such as museums, art galleries, public libraries, theaters, etc. will be added.

Fourth, to create a favorable environment and conditions for artistic creation, including the establishment of a “manuscript library”, that is, the use of financial funds to pre-order famous writers’ manuscripts; the implementation of a stage art qualification certificate system to ensure the stable employment of entertainers, etc. . The number of people employed by the cultural industry has increased to 1 million.

Fifth, expand the export of cultural products, and expand the export of related cultural products through the construction of cutting-edge cultural industry bases and production centers for game software, cartoons, audio and video, and movies. In the South Korea cultural industry development strategy, it is clearly pointed out that the development of cultural industries must open up the international market. Take East Asia, focusing on China and Japan, as the steps to enter the world, vigorously develop, promote exports, use the domestic market to recover production costs, and make profits through overseas markets.

For example, the “Korean Wave” formed after a large number of South Korea film and television dramas have been exported has given people a sense of identity with South Korea. Why are Korean dramas full of handsome men and beautiful girls? Why are the lights even magnificent in Korean dramas? Why is the house in the Korean drama like that, but when it really arrived in South Korea, it was discovered that it was not what they looked like in the TV drama?

This is what South Korea wants to tell you through Korean dramas. When you see a well-made Korean drama, you are actually subtly accepting the influence of the Korean drama.

This measure has brought unexpected benefits to South Korea’s economy. The power of South Korea’s film and television dramas to drive the development of related industries cannot be ignored.

For example, after the TV series “Autumn in My Heart” filmed in the background of Jeju Island was broadcast, tourists from China and other countries around the world surged, giving Jeju Island’s tourism industry full of vitality. South Korea’s automobiles, electronics industry, food, clothing, and beauty products, which are shown in popular TV dramas, are very popular among people.

While the country’s hard power is increasing, it must also improve the country’s soft power competitiveness.’We must grasp both hands and both hands must be hard’!

Why are American pop concerts sweeping the world? Why are Korean dramas popular in Asia? This is the symbol of the country’s soft power!

Using the domestic market to recover production costs and profiting from overseas markets, the major TV Stations that have tasted the benefits are paying more and more attention to the production of TV dramas.

It was also this year that the three major TV Stations in South Korea officially entered the era of “Three Kingdoms Contest”.