Rebirth of the Director in Korea

Lee Joon-ki has become a big hit of JHJ Entertainment, and has also become the most concerned object among JHJ Entertainment’s artists. Well, in fact, there are only two people who are full of money.

Advertisers are waving banknotes, but Kang Jae-kyung doesn’t take the money as his own. Which ads can be received and which ones cannot be received. Kang Jae-kyung has a plan in his heart, just like a set. ‘S advertisers waved a check worth hundreds of millions of yuan, and Kang Jae-kyung would not help Lee Joon-ki accept it, which would not be of any benefit to his image.

Alcohol, health products, fast food, etc., Kang Jae-kyung also did not follow, because no one can keep track of the problems that will occur on these things. It’s okay if there are no problems, as long as they appear. The problem is that the spokesperson Lee Joon-ki as an advertisement will definitely not be able to escape. No matter how much money is given, Kang Jae-kyung will not take such a risk, let alone some products that do not have the image of Lee Joon-ki at all. Suitable.

But even so, there are more than a dozen advertisers left for “picking and picking”, covering all aspects of people’s lives. It can be expected that in the next period of time, Lee Joon-ki The exposure of the movie will not be less. As long as the viewers turn on the TV, there must be Lee Joon-ki’s advertisement in it. After all, the advertising expenses have reached more than one billion yuan, which can be called a big money collector.

In a cafe not far from the Cheongdam-dong Lotte movie theater, Jiang Chengcheng sat with Jung Hyuk-jae and Lee Joon-ik who came, and Lee Sung- from CJ Entertainment. in I couldn’t come over because of something, but I still sent my subordinates, and the four of them sat together to discuss the publicity plan for the next movie.

“Everyone, let’s talk about their opinions, brainstorm, and help everyone to broaden their minds by the way, how about?” Lee Joon-ik took the lead in opening the mouth and said.

Jiang Chengxin glanced at Jiang Chengxin who was drinking coffee leisurely beside him, shook his hands together, coughed slightly, and then said, “I think we should put more publicity in the next step. Resources.”

When he said this, Jiang Chengcheng paused and saw that it attracted everyone’s attention, and then he continued: “I’m just saying that, everyone may also feel Less than the hotness of the movie, then I will take out the data to talk.”

Speaking, Jiang Chengcheng took out a leather bag from his briefcase, and then took out the nails from it. On the A4 papers together, comparing these tangible data, Jiang Chengcheng continued: “Let me talk about the current number of viewers of “The King and The Clown”, as of 12 o’clock last night. , The total number of people watching the movie has reached 6.03 million, officially breaking through the 6 million mark.”

When everyone here heard Jiang Chengxin’s words, the joy on their faces was unstoppable. Yes, definitely nodded, but his eyes all looked towards Lee Joon-ik who was aside, because he was the creator of this miracle. Although every day is punctual, the latest statistics on the number of movie viewers will be placed on the desktop of everyone in front of them, but Jiang Chengxin has never heard such excitement from the mouth of Jiang Chengxin. This is the latest information about the movie.

“Well, this is a very eye-catching result!” Jiang Chengcheng said while nodded praised: “Needless to say, the quality of the film, I have a statistics, you can look at it. “

Jiang Chengcheng said as he handed out the statistical data to everyone, “This is the statistics of the box office trends of popular movies released in the past few years.”

Jung Hyuk-jae took this not-so-thin statistic, and after a rough glance, he never looked at it again. Instead, he looked towards Jiang Chengxin, who was looking towards the side, waiting for him to make a summary of the statistic. to sum up.

Except for Jung Hyuk-jae, Lee Joon-ik and the subordinate sent by Lee Sung-in are no exception. They all looked towards Jiang Chengxin and waited for his next speech.

“”Silmi Island”, released in December 2003, was the first ten million film. After that, one was born every year for several years. In 2004, “Tae Guk Gi: The Brotherhood of War” and ” “Welcome to Dongmakgol”, although there are only three tens of millions of movies, they are also representative to a certain extent. You can look at the following chart. From the above chart, you can see that although the supply level has increased Obviously greater than the demand level, the increase in the number of screenings has also far exceeded the change in the number of screens. But because the consumption of movies is very obvious, the stronger the powerhouse, the bigger the big one, the increase in the number of people is mainly by some of the highest box office rankings As a result of movie sharing, the number of tens of millions of movies has increased.”

“When analyzing these tens of millions of movies, we can see that a common feature is that tens of millions of movies are still hot three weeks after their release. Unabated, the average breakthrough time for these three movies is 40 days, which means that the total number of movies reached tens of millions of viewers within 5-6 weeks after their release.”

The data at hand is very detailed and accurate. Everyone glanced at each other, and then silently nodded agreed.

While watching the statistics, other people listened to Jiang Chengcheng’s speech, only to hear him continue: “Generally popular movies will occupy a large number of screens within 1-2 weeks of their release. It showed strong box office power, and then it quickly cooled down and was replaced by newly released movies. Ten million movies will still maintain its popularity after three weeks, and there will still be more than 100,000 people per day, showing The long tail phenomenon caused by word-of-mouth reasons. These films attracted the attention of the audience and won word of mouth in the first two weeks of their release. In the third week (holiday week), they further attracted a large audience.”

“Whenever theaters focus on large-scale films, they will quickly attract the attention of the audience to the film market. The momentum formed by the simultaneous release of multiple good films will also stimulate the birth of tens of millions of movies. “The King and The Clown” was released during the previous period, which is a very good schedule of the year. Therefore, good movies are released together. From the first week of screening, the rate of filming exceeded 50% to the present. The 40% rate of filming, although other people’s movies will disperse the audience’s popularity, it will also stimulate the total box office.”

“I’m looking back on some of the more than 5 million people, but it stopped at 10 million people. When it comes to movies within the first week, we found that tens of millions of movies must occupy the first place in the first week of the release. Failure to defend the title afterwards has little effect, but if at first does not make a good start, then it will not help. If two movies are showing at the same time, even if one of them takes the first place in the box office for a long time, if it is not at first, it can attract the largest audience, then it can basically be considered that it has nothing to do with tens of millions of movies.”

“So what is the law of the growth rate for the breakthrough of tens of millions of movie viewers. From the perspective of the latest date of the breakthrough of 10 million, the maximum of 1 million breakthroughs is 4 days, and the maximum of 2 million is 9 days. 3 million is 12 days, 5 million is 20 days, and 10 million is 58 days. In other words, it takes at least 5 million people within three weeks from the premiere date before it can become a movie with tens of millions. “King and The Clown” occupies these favorable conditions, which can be said to be’the right time, the place and the people are harmonious’. If you don’t fight it at this time, then the laurel of thousands of movie viewers will run away!”

‘Thousands of movies’!