Rebirth of the Director in Korea

CJ South Korea Co., Ltd., also known as CJ Group, is the largest food company in South Korea. It has food and catering business groups (including Daxida, Dollyzhi Japan, etc.), the biological and pharmaceutical business group, the new distribution business group, the entertainment and media business group, and the infrastructure business group that is being formed.

Compared with other companies in the entertainment industry, CJ’s industrial chain can be said to completely cover all aspects of audiences’ lives.

In terms of entertainment, in February 1995, CJ and Spielberg, Katzenberg, etc. co-founded the “DreamWorks SKG” and formally entered the entertainment industry in the same year. , Lee Mi-kyung founded the Entertainment and Media Department of CJ Group. CJ Group’s cooperation with Spielberg, Katzenberg and the others is that CJ Group completed its investment in DreamWorks (DreamWorksSKG) under her leadership. And became the agent for the distribution of DreamWorks movies in South Korea, and officially entered the South Korea film industry.

In December 1996, the multi-hall theater “CGV” was established, and then in April 1997, it received the music line Mnet. , And then to the entertainment department, brokerage companies, model companies, CJ entertainment industry is also involved in more and more aspects.

It can be said that CJ has started to gradually get involved in entertainment more than ten years ago. The pace of the industry, in fact, from its step-by-step actions, it can be seen that Xijie has great ambitions.

It is for this reason that Jung Hyuk-jae and Park Kwang-hyun discussed again and again. Later, he contracted with CJ Entertainment and handed over the film to them to represent. Lee Sung-in, as the Chief-In-Charge of this contract, is mainly responsible for everything from the promotion to the release of the film.

After the premiere ceremony, it represented the full promotion of “Welcome to Dongmakgol”, from various offline activities to station billboards, subway cars, TV commercials, etc., as early as the movie was released Earlier, these advertisements have flooded the streets of Seoul.

As for the quality of the movie itself, through the pre-screening and premiere ceremony, CJ Entertainment can be said to be very confident. After all, The audience’s praise rating is perfectly clear on the statistical table. Although the data may have errors, the data never lie.

Because CJ Entertainment is optimistic about the movie’s release prospects, it pays for the promotion. In terms of CJ Entertainment, it can be said to be cruel. The cost for publicity alone is as high as 2 billion Korean Won. It is important to know that the production cost of the entire movie is only 5 billion in the end, and only the promotion cost of the movie accounts for it. Almost half.

Some people may think that such a high publicity fee is a bit too exaggerated, and they don’t think that the money has been used anywhere, how could it cost so much.

In fact, during the production and publicity of the entire movie, the publicity costs for large-scale productions account for almost one-half of the total investment in film and television, and the general publicity costs for movies also account for one-fifth to 1/4. .

As for where all the promotional expenses of the film are spent, the explanation may be clear.

Similar to daily product promotion, almost all film announcement costs are spread to the channel.

Currently used promotion channels include traditional media, new media, various platforms, and landing activities. To put it bluntly, all traffic-attached carriers and movie promotion will not be missed. Wherever someone might see it, then Where to put the movie’s advertising.

Traditional media industries, such as newspapers and magazines, before the movie’s release, from the movie’s publicity drafts to the interviews with the movie’s leading actors, fashion magazines, these are all promoted by professional publicity companies, and these The price of media public relations drafts is clearly marked in the industry, and not all movies are available. The topic is low, and movies with no celebrities in small and medium themes are not invited by traditional media.

Film media are not divided into families, let alone TV media, let alone promote movies on variety shows, and interview programs, let alone talk about interesting things in filming, and talk about the main topics of movies. The general plot of the movie, because the audience of TV is relatively wide, so the promotion through TV is also an important channel for film publicity.

With the increasing rise of online media, everyone followed the torrent of Grand Era to gradually shift the focus of movie promotion to the Internet. After all, a pop-up window may be seen by hundreds of thousands of people. This is faster and more efficient than traditional publicity.

In addition to the labor costs in the traditional process, movie posters, stills, general media PR drafts, film critics’ special comments, pilot posters, ultimate posters, pilot trailers, ultimate trailers, production specials, Viral marketing, etc., are all money, and they are the bulk of the movie publicity. After all, there are 100 yuan for one hundred yuan, and ten thousand yuan and ten thousand yuan. These are also indispensable in movie promotion. Part.

Because CJ Group has been involved in the entertainment industry for ten years, and normally has close relationships with various media. These are a long-term investment for CJ Entertainment. After all, there will always be a need in the future. When cooperating, this alone is the point where Jung Hyuk-jae cannot keep up with the current stage. If it has to be issued by itself, maybe the money is spent and the blade is not used in the end. The result of the promotion is not ideal.

………………………………..

On August 5th, the movie “Welcome to Dongmakgol” was officially released. The day it was released happened to be Friday. People who had been busy for a week got their family together, or their girlfriends came to the nearby theater for their rest days. Watching the last movie is not only a reward for myself after a week of fatigue, but also a good opportunity for couples to show their affection.

“Yeong-eun, have you figured out which movie we will watch for a while?” The man asked his girlfriend by the hand in a low voice.

The girl named Choi Yeong-eun looked at a few movies on the Eyeshadow Hall’s billboard, she was in a daze, especially when she saw the bloody posters of those horror and horror movies, her hands were even more intense. Tugging her boyfriend’s arm tightly, she said incomparably broken words: “Yoo Ji-seok, let’s go back, these movies are not very good. By the way! You didn’t mean that there is a good pizza restaurant nearby. Well, let’s try it in the past, and now I’m a bit hungry.”

“It’s not too late to watch the movie. It’s still early anyway, it’s only after seven o’clock. For the two-hour movie, it’s only nine o’clock in the evening after we watch it, and then we’ll buy a pizza and go back for supper!”

“Forget it, let’s not watch it!” Choi Yeong-eun pulls He pulled his boyfriend’s sleeves, but he couldn’t do anything.

“What’s wrong with you, didn’t you say that we will come to watch a movie at night, why are you here and you are not going to watch it.” The man’s carelessness made Yoo Ji-seok fail to understand what his girlfriend meant. , Just asked with some doubts.

“Suddenly I don’t want to watch it. Let’s go back. On the way back, we can find a video store to rent a box and go home to watch!” Choi Yeong-eun stepped on his short legs. She was about to flee, she didn’t want to stay here for a moment.

Not far from the spooky horror stills, the gaze of the bloody woman with seven orifices seems to have just looked towards her. If there are not a lot of people in the theater on weekends, she thinks that she saw such horrible stills Can scream out on the spot.

“Yeong-eun, you are not hurting the victim right?” Yoo Ji-seok suddenly cleared the comprehension, showing a kind of mean smile on the face of Xiaoshuai.

“Where is it!” As Choi Yeong-eun stretched out his hand to cover his face, a pretty face was already blushing.

“I said you said you wanted to watch a movie when you were at home. Why did you change your words and say back when you got here? I didn’t dare to watch it!” Yoo Ji-seok continued teasing her boyfriend. The smile has not diminished, but it has become more and more intense.

“Who said I didn’t dare, it’s just that I don’t want to watch that’s all today.” Choi Yeong-eun still bluntly defended to her boyfriend.

“Well, if you don’t say anything, let’s watch this “Sound”!” The boyfriend said casually, because in his opinion, the poster of this movie was done beautifully and seriously Now, let’s say this is a series of movies. The previous few films have a good reputation, and I won’t be disappointed if I want to come to this step.

Just before he finished speaking, someone immediately raised an objection, only to see her little girlfriend shook his head and objected: “I don’t want to see it!”

“It’s not that I don’t want to see it. , But you dare not look at it?” Yoo Ji-seok pierced his girlfriend’s Lies with a smirk.

“Yeah! You said you can’t go back. If you don’t go back, then I’ll go first.” Then, she turned around and was ready to leave. He couldn’t see his girlfriend leave and immediately stretched out his hand. Stopped her, and began to apologize in a hurry.

“Yeong-eun, alright, alright! Let’s not watch horror movies today. See if there is anything else you want to watch, okay?”

At last, his girlfriend is no longer ready to leave, but a small face is still full of distrust of him. You must know that the first date when he was in school was when he took himself to watch a movie. It was also a horror movie. She was born timid and she almost didn’t scream in that movie. Yoo Ji-seok, who was sitting next to her, was ravaged even more, with Red Seal all over her arms.

We have been together for several years. Whenever he came out to see a movie, he didn’t secretly buy a ticket for a horror movie. He said that to give her courage, she would buy it even if she knew she was timid. She puts it in her eyes, this time if he wants to be like this, he will definitely not be looked at by his face the past few days.

There is a cold war between the two here. The boyfriend hurriedly coaxed his girlfriend, hoping that she could smile. The two staff in the theater behind them carried two three-dimensional publicity boards and left. Come over, stand the propaganda board behind them, and leave after confirming that it is fixed.

“What?” He was a little strange looking at the staff’s actions. He stood up and looked at the 3D publicity board. The still picture on the publicity board was of a woman sitting in an airplane. On the nose, under the plane, villagers dressed in traditional costumes from the 1950s and soldiers from South Korea, and soldiers from Joseon cracked open their mouths and smiled so happily.

“What movie is this?” Yoo Ji-seok muttered to himself very curiously.

Hearing what his boyfriend said, Choi Yeong-eun couldn’t help but look up at him, “What did you say?”

“Do you think this is a new movie? It’s pretty good to see the poster. It’s probably a war movie, Yeong-eun, what do you think we’re watching this one?”

When he heard his boyfriend’s proposal, Choi Yeong-eun also looked behind him. The two publicity boards that got up, the people on the posters laughed very happily, and she was relieved, at least it’s not a horror movie, isn’t it?

“Look at this if you say you want to watch this!”

When his girlfriend nodded agreed, Yoo Ji-seok was relieved. If he was willing to talk to himself, it would mean She wasn’t angry with herself anymore, thinking of this, even he walked to the ticket office of the theater a little briskly.

While her boyfriend went to buy tickets and drink popcorn, Choi Yeong-eun carefully glanced at the poster in front of her. She had reading obsessive-compulsive disorder, but she did not let the small print on the bottom of Sea’s report. When I was in the producer column, I saw a name that was very familiar to her.

“Let’s go, we just caught up to the First Stage, and the movie will begin in five minutes!” After buying the tickets and popcorn, Yoo Ji-seok came to his girlfriend and said, seeing The girlfriend didn’t pay attention to herself. Yoo Ji-seok was unavoidably confused. She squatted down and took a closer look at the poster, but didn’t notice anything on it.

“What’s wrong with you? Is there anything on the poster?”

On hearing her boyfriend asking for advice, Choi Yeong-eun stood up and explained, “Nothing , Is to see a familiar director.”

“Director, familiar? Where is it?”

“I told you that you don’t know him either. When I go back to watch a TV show at night , Don’t you just tilt your head and fall asleep after seeing it for a while!” Choi Yeong-eun said with a glance at his boyfriend.

Yoo Ji-seok laughed, and then he explained: “Isn’t it a day to go to work during the day and get tired at night! But you said it’s a director you are familiar with. Could he be your classmate before? Male? The girl?” Yoo Ji-seok couldn’t help feeling nervous.

“Where did you think about it? I’m talking about a director I know, not a director I know, but Jung Hyuk-jae, the long-legged guy I told you last time. , And he is still a top student at Yonsei University!”

Yo Ji-seok couldn’t help being jealous when he heard the name uttered by his girlfriend. This is the Nth time he heard this in these days. The name of the person, what TV series has reached the top ratings, and the TV series directed by him broke the ratings record, and his name is indispensable in the entertainment news of almost every day.

Speaking of her girlfriend, it’s even crazier. It stands to reason that she has already passed the age of star chasing, but she has become obsessed with another person in recent days. To be precise, she is a director. It makes Yoo Ji-seok’s heart not quite right.

Seeing that his girlfriend was still looking at the propaganda board, and even took out her mobile phone to search for news, Yoo Ji-seok immediately pulled up his girlfriend, and said in a sense of irritation: “Go, go. , The movie will start soon!”