Rebirth of the 92 Business Tycoon

These words of Steve Jobs are really quite rude, which is equivalent to a fan on the faces of the members of the music delegation, making them angry and embarrassed, unable to find words to refute.

They really should be speechless. Although they have long realized the advent of the digital age, they have not really taken it seriously, or they don’t really believe that the advancement of digital technology can bring them What an impact.

Who knew that as soon as they appeared, they easily shook their industry.

"You are right to Steve. Because of this, we need your help!" Warner's Paul Vidic said in a low tone.

His humble attitude obviously surprised Jobs as well, and finally he didn't continue to go crazy, "Then what do you think?"

"This is our idea," one of Vidic's attendants began to talk about their ideas on the slide.

After looking at four of them, Jobs became impatient again. He raised his hand to interrupt the introduction of the young man, "I thought you had grown heads," he said, "A few messy potatoes, you can't make a pot. Good soup, those messy websites of yours should be kept for self-entertainment, and your stupid subscription model that does not consider user needs at all will not succeed in the next century."

What is a poisonous tongue? This is!

If Page can switch to being a science fiction writer, then Jobs can definitely be a talk show host.

This is equivalent to saying that this group of people have no brains first, and then that you have brains, but they are brainless!

Seeing so many people's faces turning blue and white, Feng Yiping suddenly felt like a little enjoyable?

After another anger, shame, and awkward silence, Vidic cleared his throat, "We know the problem now, and may not know what to do, then Steve, can you give me an idea?"

"You have a choice. And it is a very easy choice without any risk. Of course, you may best have only this one choice." Jobs was preparing to introduce Apple's solutions to the music industry, and suddenly faced Feng Yiping said, "This is my special consultant, and this plan is also his creativity. Feng, for you,"

Jobs pushed the computer to Feng Yiping, put his hand on his chin, and looked at Feng Yiping with a smile.

I'll do it if I come.

Feng Yiping said to the slide, “I believe that most people do not want to use pirated copies, but because there is no convenient and quick way. Based on this foundation, we have designed a win-win solution.

It will be good for record companies, good for singers and musicians, good for users, and of course, it will be good for us, it is,! "

"We hope to obtain the authorization of your company to sell your company's music in our online music store. iTunes is a software developed by us. Users can use this software. Quickly put the songs ordered in our online music store , Downloaded to the top, so this is an end-to-end systematic service. It can well protect the right to use music."

Feng Yiping is not Jobs. Facing him, many people feel that they have advantages. After hearing his introduction, someone immediately said, "Isn't it also a website?"

Now that I know that these people are cheap. Feng Yiping is also welcome, "Yes, just like ours is also an mp3 player, but it not only changes the pattern of the player market, but also seems to change the pattern of the music market.

We can make good software, but if we hire people to make music at a high price, we can only get second-rate works at best. "

How does your brain-dead website compare with our website? However, he is used to being gentle, and he is not used to saying that directly, pushing people against the wall.

"What about the price, and how about the share?" There are still many people who understand. I know that the website I find someone to do is definitely not comparable to a company like Apple.

"Our price is 99 cents for a song, and your company takes 70 cents. After careful investigation, our marketing department determined that our music store can download at least 1 million songs in the first week of its launch. ."

That is more than 37 cents. As for the price of 99 cents, everyone understands the truth.

However, someone else immediately grabbed a bit and said, "A song is 99 cents, you mean, you can download only a single song, not the entire album?"

"Of course it is to let users choose the songs they like to download. They can download a single song or download an entire album. As long as they pay, which songs to download, it is their freedom. The most basic requirement is to meet the needs of customers. , I have never heard of it, what is the future of mandatory packaged sales?" Feng Yiping said to the brain-dead.

In the later Internet age, when netizens in Duanui were reading online novels, they often complained about injecting too much water, but compared to music albums, the amount of water added by online writers is really nothing.

Except for the albums that Feng Yiping worked on back then, it can be said that every capital is a classic, and other music albums are generally one, two, or three more pleasant title songs, plus eight, nine, and ten are very general. You can make an album together. If you want to listen to those nice songs, you must buy the entire album.

The opposition immediately increased. Over the years, the sales model of these record companies has made the people of these record companies accustomed to using a few excellent and well-made works to drive the sales of several purely rounded works, which is equivalent to a factory, in excellent quality. Driven by the product, not only can the defective product be sold, but it can also be sold at a good price.

But now the unit price is the same, and you can choose freely. Then only the brain-dead like them will choose to buy defective products.

There is still a lot of opposition, because if they do, their income will be reduced by a large part.

But they don't want to think that the free download of pirated editions and sharing sites has long caused album sales to fall apart.

In response to more and more doubts, Feng Yiping knocked on the table unceremoniously, "This one cannot be rejected. If we still insist on downloading the entire album, then we will not participate in such a thing."

"Of course, the right to choose is in your hands. In fact, for us, downloading music for free is more beneficial to our sales, but as a company that respects intellectual property rights, we hope to also contribute to the fight against piracy."

This is the pain point of today's music delegation. Apple doesn't really matter, but they can't afford it.

The representative of Sony asked, ‘Can we build this music store together? "

Feng Yiping did not need to consult Jobs for this question, and immediately replied, "No, our cooperation is a model, you authorize, we build website sales, and the sales revenue is shared."

Because he knew that Jobs had always done so, that he wanted to make all the money he could make. How could he agree to cooperate with other companies on the music store?

Sure enough, Jobs looked at Feng Yiping and nodded. It turned out that this young man was not always temperamental.

Just as Feng Yiping felt that Wang Zhiqiang was not suitable for group sales because he had always been a good person, so Jobs also felt that if a top leader does not have a temper, it at least shows that this person is not enterprising enough or ambitious enough.

Like Jobs, those on the delegation also re-acquainted this young man with a steady but determined spirit. Although he was gentler than Jobs, he was essentially the same tough.

But what can we do? Moreover, as he said, there is no risk in doing so.

Vidic is the first to raise his hand~www.ltnovel.com~ I agree with this solution on behalf of Warner. However, we hope that there will be a limit on the number of uses of downloaded music. "

"We have considered this issue. There will be built-in software to manage the downloaded music and allow several devices to share at most."

…………

In the end, this discussion, no, to be precise, should be an announcement or a briefing. It started and ended in the way of Jobs. In this process, although the music delegation could not be in a beautiful mood, it got a beautiful solution. Program.

And Apple is named and profitable.

"Good job, Feng," Jobs patted Feng Yiping on the shoulder.

Feng Yiping also feels good. It is really cool to be tough to the end against a large group of people who are usually bullish.

"Is it a little surprised?" A member of the team said to Feng Yiping, "Actually, this is nothing. Even Bill Gates and Steve used to train." (To be continued.)