Rebirth of Cyber ​​Hegemony

　　Sunday, 11 o'clock, high school freshman students are still on weekends.

　　The snail business usually runs from afternoon to evening, when Chen Yu’s parents just got up for breakfast.

　　 "Mom, how is your business these days?"

　　 "Not bad, but sometimes I stay up too late."

　　 "Mom, don't guard after 12 o'clock. Didn't you invite two aunts."

　　 "You have to keep it if you ask, I am the snail Xishi, and my Xishi is not there, how do I call the snail Xishi?"

　　 "Khan..."

　　 Chen Yu can't laugh or cry, my mother is addicted to this snail Xi Shi.

Chen Simian on the side of 　　 said: "Xiaoyu, your mother has become a star these days. In addition to eating snails, many customers are vying to take photos with your mother."

　　 "Is there anything else?"

　　 "No."

　　 "Why don't you start a photo business and take a photo for 10 yuan? Isn't it posted?"

　　 "Take a photo for 10 yuan, Xiaoyu, what bad idea you have, people like to eat our snails, so they want to take pictures with you. If you charge 10 yuan, I guess the snail business won't have to be done."

　　 "I'm not talking about it."

　　 Chen Yu still reminded: "But how to say, don't be too tired."

　　 "Don't worry, your mother knows."

　　 Despite saying that, Chen Yu also knew that his mother didn't take this matter to heart.

　　Think about it, too.

　　 I used to work as a worker, although my income is still good, but I always work for others.

　　 I'm all right now, I started a small business, and became my own boss.

　　 Regardless of whether you earn more or less, it is more powerful than before.

　　 What's more, the snail business is so good now, how can parents stop and say they can’t be happy.

　　 "Xiaoyu, don't worry about things in the store. Tell you, your mother is still waiting to make money, and then open the store a bit bigger, or even open it to the city."

　　 Chen Simian smiled: "I said your mother is thinking about it, just such a simple snail can drive to the city."

　　 "I said Chen Simian, what's wrong with our snails, our snails can't be opened to the city. People in the city are more precious than those in our small county. They don't eat snails anymore?"

　　 Zhang Wenxiu stared at Chen Simian and said.

　　 "It's not that we don't eat snails, I mean that our strength is limited, where is the opponent of some business people in the city."

　　 "This is not necessarily true. Didn't we go to the city last time, I think the midnight snacks in the city are just like this, and it's not necessarily better than our small county."

"Yes, you're right, but don't think about this. How long has our snail shop been open, and it hasn't been back to the original. If you think about the city, I think, not to mention that there is no hope, at least. Five years later."

　　 Chen Yu was silent while listening.

　　 He doesn't hold an attitude about whether his parents are in a small county or go to the city.

　　 Just listening, Chen Yu had a big idea.

　　 "Dad, I don't think we need 5 years."

　　 "Oh, Xiaoyu, do you agree with your mother?"

　　 "My mom has such a good vision, of course I agree with my mom."

　　 "Old Chen, look, his son is still smart."

　　 Zhang Wenxiu touched Chen Yu's head.

　　 "Okay, you mother and son are great, I won't speak anymore."

　　 Chen Simian gave a wry smile, knowing that he was not the opponent of the mother and son, so he didn't say more.

　　 "Dad, I mean serious."

　　 Chen Yu said: "What Mom said just now is right, in fact, our snails can indeed drive into the city."

　　 "I didn't say no, but now there is no time or energy. Even if there is, there is no money."

　　 Chen Simian spread his hands.

　　 Even if I opened this snail shop in the small county town of Xinfeng, my family was emptied.

　　 Go to the city where there is still money.

　　 "Dad, we have no money, but we have no money. Others have money."

　　 "Someone else?"

"right."

　　 "If others have money, they will give us money if they have money."

　　 "That's not it."

　　 Chen Yu nodded: "Dad, I think our snail Xishi can register a trademark first."

　　 "Trademark?"

　　 "Xiaoyu, what is that, what is a trademark?"

　　 "The trademark is the sign that our products are displayed to the outside world, just like Dad, your mobile phone, isn't there a China Mobile logo on it? This is the trademark."

　　 "Oh, this is a trademark. However, our snail Xishi does not have such a logo."

　　 "It's okay, we can use our store name as a trademark."

　　 "Then what is the use of registering this trademark?"

　　 "Too useful. After the trademark is registered, others can no longer use the same trademark as ours. For example, our store is called Tianlu Xishi, and others can no longer call Tianlu Xishi. If they call, we can sue him."

　　 "It doesn't matter much."

　　 Chen Simian didn't care: "Although our store name is okay, no one wants to use the same store name as you."

　　 "Dad, if you don't have it now doesn't mean that you won't have it in the future. What if our store becomes hot in the future?

　　 "Xiaoyu is right, if someone else is called snail Xishi, then we will die."

　　 Zhang Wenxiu said quickly.

　　 Of course, Zhang Wenxiu said so, but Chen Yu knew that his parents still did not understand what he meant.

　　 "Dad, Mom, I mean, we are not only just registering trademarks. We register trademarks, in addition to preventing others from imitating us, we can also use trademarks to make money."

　　 "Can trademarks make money too?"

"sure."

　　 "How to make money?"

　　 "Join."

　　 Chen Yu pointed out the subject.

　　 "Join."

　　 Although I don’t know much about trademarks, Zhang Wenxiu and Chen Simian still know some about joining ~www.readwn.com~ I understand. "

　　 Chen Simian thought for a while, and said, "Xiaoyu, you mean letting others take money to join our brand, right?"

　　 "Yes, we register a trademark to register a brand. If someone joins our snail Xi Shi, how do we need five years, we three years, no, we can open dozens of hundreds of stores in a year."

　　 This idea was not brought out by Chen Yu's brain.

　　 In fact, brands like Chinese food have become very mature in later generations.

　　 Real Kung Fu, Da Niang dumplings, Yonghe soy milk... etc. are all well-known Chinese food trademarks.

　　 At the same time, their franchisees are all over the country.

　　 Tianlu Xishi wants to open their own stores in the city and across the country. It may not be possible to open it in 100 years.

　　 But if you join, it will be much easier.

　　 It’s just that the idea of ​​joining is good, but it’s really not that easy to operate.

　　 It can even be said that it is almost zero.

　　 Chen Simian shook his head and said, "Xiaoyu, let me forget it. Which other small shop like ours is willing to join?"

"Yes, I think those franchised stores are all well-known companies in the country. Let's not say that they are well-known in the country. Even in Xinfeng, not everyone knows. There are some in the town, they don't know yet. ."

　　 "It's almost time, I have to go to the store with your dad."

　　 "Xiaoyu, you study hard, don't think about things in the store."

　　 It was unrealistic to think about it, so Chen Yu’s parents packed up and went to the store.

　　 Chen Yu doesn't matter.

　　 Although it is indeed unrealistic now.

　　 But he is a reborn person, he can really turn this unreality into reality.