Rebirth Like Water Youth

"Now the competition in the beverage market has become fierce, especially carbonated beverages, which are monopolized by Coca-Cola and Pepsi. Domestic brands can only survive by circuitous tactics. I have a report here. The latest survey on the market share of key foods in 300 supermarkets, convenience stores, storage malls, and non-staple food stores in Beijing, do you want to see it?"

Shen Dapeng handed the information prepared on the desktop to Wang Yuying and motioned her to pass it on after reading it.

"In the first quarter of this year, joint venture brands of carbonated beverages dominated the capital market. Coca-Cola and Pepsi are still the absolute hegemons in the carbonated beverage market. Among the top 15 brands, there are seven carbonated beverages belonging to the Coca-Cola and Pepsi brands. This is not the most The horrible and most horrible thing is that the sum of the market shares of these seven beverages has reached 86.36%, while the domestic brands are mainly Jianlibao, Rising Sun, and Arctic Ocean. The combined market share is only 9.37%. Together, it is How much? A staggering 95.73%!!!"

"And the top ten most popular carbonated beverage brands, Coca-Cola, Sprite, Pepsi, Jianlibao, Rising Sun, Eye-catching, Fanta, Mirinda, Hedy, Watsons. The combined share of these ten brands has reached 98.85. %...There are old-brand beverages such as Zhenzhen and Dalian soda..."

After a brief silence, Shen Dapeng's face was a bit stern, "Are we going to waste time and energy for the remaining less than 1% of the market? Do you really have the confidence to win that one percent?"

Those who haven’t read the report may not remember Shen Dapeng’s remarks, but everyone remembers the 98.85% figure clearly. Even Li Zeyu, who has not studied well, knows what it means. At that time, there was no idea to develop carbonated drinks.

However, everyone still admires Shen Dapeng in their hearts. Where did they get these investigation reports? How much thought did it take to memorize the melons that are still cooked?

"As for tea drinks, although the total market share in the beverage market is not high, but fortunately, they are still in the melee of various brands and have not formed an unshakable supremacy. What we have to do is to open up the tea drinks. The market starts its own brand."

"As for the advantages of tea drinking, I mentioned before that tea drinking has a traditional history of thousands of years in our country. Tea leaves are rich in nutrients, and bottled tea beverages do not need to be brewed, so they are more convenient to carry and drink! Most importantly, In recent years, tea drinking habits have gradually become younger and easier to be accepted by young people. For example, a certain brand of green tea is advertised with the slogan of healthy drinks and youthful power."

Everyone listened attentively, and no one interrupted, which was equivalent to acquiescing to Shen Dapeng's point of view.

"Our slogan is also healthy drinks, youthful motivation, but we must also add to the promotion of a better, softer and moderate taste. The most important thing is to have a unique means... Open the lid and rewards!!!"

"Brother Peng, this doesn't seem feasible. Some drinks on the market also have prizes, but often the drinks have not expired, but the rewards have already expired. This does not seem to attract many consumers, but it is offensive."

Li Zeyu is a loyal fan of various beverages, and he is more familiar with these methods and selling points.

"So, we can’t say it as nice as they do, but we can’t do it. Our prize collection time limit should be synchronized with the drink shelf life, and our prizes are not like their TV, phone, or cash, but the simplest way to open the lid. Prize, another bottle."

"A prize for opening the cap? Another bottle?"

Everyone cast a strange look.

"Yes, there are only four words in the bottle cap, and then another bottle, and in each batch of our drinks, the initial winning rate must reach 50%..."

"Shen Dapeng, are you crazy? Isn't that the same as buying two and getting one free? Plus the winners are more than buying two and getting one free. Although the cost of making a bottle of beverage is not high, we add the freight and agents. How much is the difference earned?"

What Wang Yuying manages is procurement and agents, and she has long kept profit in mind. According to Shen Dapeng, the best situation is to play for nothing. If it is not done well, the capital chain will break, which may directly lead to bankruptcy.

"Mr. Wang, I know what you are going to say and what you are worried about. Now that everyone agrees to direct the drinks to these three types of tea, let's start, my uncle, for a week, is that okay?"

"no problem."

The little uncle nodded affirmatively.

"Well, tell the worker who produces the bottle caps to have another bottle with a 50% probability. That's it, the meeting will be over."

Shen Dapeng no longer gave anyone a chance to refute or comment, and turned away. It was not that he was arrogant, but that he had to review the homework of the college entrance examination. Even though he was born again, he was not a superman who never forgets.

Shen Dapeng’s food factory is here to deploy and optimize the three types of tea. Just after it succeeded, it began to work overtime to carry out the first batch of production, and the first phase of the commercial plaza in the industrial park was also in full swing.

The foundation of the first phase of the project has just been laid, and the sales center of the industrial park has also begun to be listed, pre-sale of shops and office spaces on the shops.

For example, Shen Dapeng's water purification plant and food plant are both physical industries and must have their own factories. However, there are many high-tech companies and some agent sales companies that are attracting investment this time. They either do not need factories and venues, or Only a storage warehouse is enough, but no matter how it is done, the company must have its own facade.

And this facade, office building is the best choice.

In the entire project of the industrial park ~www.readwn.com~ only the office building in the first phase has the best geographical location. It is surrounded by roads and is relatively close to the county, so these offices and shops have been affected as soon as they opened. Great concern.

"Oh, no wonder it is said that the real estate industry is making money. The pre-sale of this building has begun before the first floor has been built. It is entirely with the big guy's money to make money."

Shen Dapeng and Wang Yuying were planning to go back to the county to obtain a business license. When passing by the first phase of the industrial park, Wang Yuying couldn't help but vomit while looking at the dazzling sales signs.

"Everyone knows the profitability of building a building, but how many people can be a real estate developer? That not only requires a network of political contacts, but also huge financial support. Even if he pre-sales now, it is only part of the initial start-up capital. A small part, if you say it so simple, you have become a developer."

Shen Dapeng said without a word. Although he doesn't know much about the specific investment and profitability of real estate development, have you never seen a pig run without eating pork?

In particular, Zhou Chengmin mentioned something with him before. I am afraid that the real estate of the first phase of the project will cost more than one billion yuan. If we include the necessary greening and road construction, it is estimated that it will not be completely completed without 200 million yuan.