Rebirth: I Want to Surf

In the past, the post office was not called a post office, but a post and telecommunications office.

Later, it was divided into two departments, postal service and telecommunications. Telecom is China Telecom. Then on April 20, 2000, China Mobile separated from Telecom again and became an independent company.

During this period, domestic mobile phone users increased year by year, and SMS became a good business. In order to promote SMS and wireless value-added services, China Mobile borrowed from foreign countries to tinker with something:

Monternet!

Simply put, it is a platform where users can subscribe to various services of the website through Monternet.

For example, if you subscribe to Sohu's newsletter, the monthly subscription is 5 yuan, and one will be sent to you every day. Sohu will transmit the daily content to the mobile phone, and then send it to your mobile phone in the form of text messages.

It was officially launched at the end of last year, and the first batch of contracted content providers (referred to as sp) has more than a dozen, including QQ.

QQ has launched a service that sends a QQ message on a computer, transfers it through a mobile platform, and receives it on a mobile phone. The era of smart phones is commonplace, but at that time it was a surprise, and QQ survived successfully by virtue of this service.

In order to open up the market in the early days, China Mobile made huge profit sharing, with the profit split being 15:85, and China Mobile taking 15.

This contributed to the prosperity of the SP industry. There were dozens of them in 2001, 800 in 2002, and 2,000 in 2003. In the end, the income is calculated on a monthly basis, and there are monthly incomes of tens of millions, millions, and hundreds of thousands, which support a large number of Internet companies that do not want to make progress and fish in troubled waters.

One of the reasons is that the short message business has developed by leaps and bounds. In 2000, only 1 billion short messages were sent across the country. In 2001, the number surged to 18.9 billion, and in 2002 it reached 90 billion.

The other is that users have found a convenient and highly secure payment method: directly counting it in the phone bill.

Of course, certain access conditions are required to become an sp. First, you must be a formal company with office space, equipment, and personnel. Second, your products must have a certain traffic base.

And those small websites and personal websites also want to make a living, so what should I do?

This requires SMS Union.

...

Yao Xiaobo took Yao Yuan's dry goods and went home to digest them all night.

When faced with entrepreneurial opportunities, radical people will stick to it, while conservative people will retreat. Yao Xiaobo is between the two, so he is very entangled.

The next day, the two met again, still at the Internet cafe.

Yao Yuan showed him Netease and TOM.com, and said, To put it bluntly, it is distribution. You understand distribution, right? We put sp advertisements on our website, and when users click on the advertisements to subscribe, we share the profits. This is called the SMS alliance. .”

There are only two now?

Yes, NetEase got it in the first half of the year, TOM just got it, new business, few people and simple, it is a good opportunity to occupy the top of the hill. When we have a certain scale, we also apply for SP, then the cash flow will roll in!

real or fake? ? ?

Yao Xiaobo was always skeptical, Yao Yuan didn't continue talking, and directly added the contact QQ of TOM SMS Union.

This is his first QQ number, with seven digits. If it wasn't for the memory of this body, the password would have been forgotten. The name is The Man Like the Wind.

Hello, I would like to ask how to join TOM's SMS alliance?

Do you have a website?

No, but I'm a computer student and I'm about to do it.

That's right, you need to build a content website, and then we'll review it, and you can join as long as there are no violations. Our share is 30%, which means that after deducting the money for China Mobile, you have 30%.

Sign the contract?

We will send an email, there is no paper contract. But you can rest assured that we have a good reputation and will not treat our friends badly.

normal!

Yao Yuan shrugged. The SMS alliance is a gray area. It is impossible to sign a formal contract. It all depends on the reputation of sp, and TOM's reputation ranks first.

Can I join other SMS alliances at the same time?

Yes, we do not prohibit it.

Okay, I'll prepare here and contact you later.

Okay, 886!

886!

Immediately afterwards, Yao Yuan communicated with Netease again, the meaning was similar, and the share was also 30%.

Finally he asked Yao Xiaobo: How about it, what's your idea?

...

Yao Xiaobo was silent for a while, then said: We need to build a small website and let users click on advertisements.

Smart, straight to the point!

The key to the SMS alliance is to subscribe to ads, but why do netizens click on your ads? You have to come up with something to enhance the attractiveness.

So in 2002-03, when the SMS Union was at its most glorious, yellow was flying all over the sky.

Hungry young woman looking for a one-night stand, Do you want to know the secret of my body, Subscribe to the news to watch the beautiful woman take a bath, Send text messages to watch the sneak shot of the subway, etc., some are real porn, some are headlines, let's let it fly together , unscrupulous.

It is still relatively simple, or timid.

Yao Xiaobo was silent for a while, and asked: Are you sure you can make friends with passion?

It's still the same sentence, until the Spring Festival, if you earn our dividends, and you lose my blood, you will also return your principal, so you say you will do it or not?

...

Yao Xiaobo's entanglement was written on every facial muscle, and he finally nodded: Then try it.

Okay! I'm in charge of the content, and you are in charge of the technology. The start-up capital is 5,700 yuan. If you have any difficulties, tell me now.

It's nothing on my side, and it doesn't cost much to build a small website.

As we all know, building a website requires renting servers and bandwidth, and it is also known that this thing is expensive, but that is for large companies.

Now Netease, Sohu, Yahoo, Huyi, etc., all have free space.

It is to divide their large server into multiple virtual spaces, each space has an independent domain name and complete host functions, generally 20M, free for netizens to use.

There are also fee-paying ones, the space is larger, and the price is not expensive, hundreds of thousands of dollars per year. When you think this thing is very expensive, you have at least hundreds of thousands of users.

And because of this, so many personal websites can be born in China.

Many people are not professionally trained, and they explored based on their interests, and made a small broken website by themselves. For example, hao123, Huajun Software, Golden Bookstore, etc. are all personal websites.

Some were brilliant for a while, but disappeared from everyone, some sold themselves to big factories, and some succeeded in financing, which also created several entrepreneurial myths.

At this moment, the brothers reached an agreement.

Yao Yuan took it for granted, but Yao Xiaobo felt that it was a war, and with his character, he couldn't help but feel a little passionate, and wanted to do something big.

Start a business!

What a wonderful vocabulary!

When will you start it? Yao Yuan asked.

I want to go back to school and do it again. The school has a lot of resources, and I can ask experts for advice.

Alright, I just have to collect materials.

Collect materials?

Do you think that passionate friendship is conjured out of thin air? Every bit of it is full of my hard work, not to mention that I have to practice...

Yao Yuan sighed, and his gaze seemed to span thousands of miles away to the capital: That's where the stars and the sea are, ah bah, there's a vast world with great promise!

(besides……)