Rebirth: I Want to Surf

In the conference room, Yao Yuan continued:

Many users are actually lazy, or don't like the community's many functions, they just want to look at the space and listen to music.

But the foundation of the community lies in the webpage. You need to keep opening the webpage to get what you want, which is very troublesome. Let me give you the simplest example. You are at work and use a computer for office work. Do you think it is more convenient to hang a microphone or open a web page?

In other words, we simplified the community and turned it into Maimai, making it easier for netizens to use.

Yao Yuan clicked on a function with the mouse, and said: For example, this one, add friends with one click! You don't need to register a new account, you can log in with the community account, and with one click, all your friends in the community will be transferred to Maimai.

Secondly, the row of function bars on the left, the first space, the second is music, the third is the mall, and the fourth is for games...

But it should be noted that this space and music are not the community version, but a simplified version, the information is more concentrated, more concise, and more suitable for sinking age groups.

ah!

At this moment, everyone suddenly realized.

They thought they had understood Commander Yao's thinking, but they had only just begun.

From now until next year is the first stage, the top priority of the work is to promote Maimai and M coins!

I've done it before, using text messages to top up and give rewards. Later, the text messages were sold and I didn't manage much. Now I have to pick them up. Virtual currency, how to make it valuable?

Give it enough commodity exchange, this is the value, for example, the mall can be discounted with M coins, of course we will not mention the mall today.

Remember the key points, two core items!

Swipe and swipe, and everyone below has a notebook, ready to record.

The first one is personal space. I plan to launch value-added services, such as a monthly subscription of 10 yuan. You can decorate your own space as you like, just like decorating your home.

For another example, the monthly subscription is 15 yuan. We have so many music copyrights, right? Hey, you can play songs in the space, and you can order songs for your friends!

Everyone discussed:

Then why not make another Mai Mai show, it's said that it's making money all the time!

Yo, isn't that plagiarism?

Just kidding, the QQ show was also copied, who is making fun of the Internet?

After all, Wu Jun is worth 0.08%, and asked a question: The value-added is secondary, the key is how to develop users? Even if the entire population of the community downloads, there are only more than 20 million users.

QQ has 300 million registrations, which is deeply rooted and difficult to play.

I didn't say we wanted to kill QQ. We can't kill this stall now, but we must have our own market share, and we must have a product standing there.

Yao Yuan continued: This is the second project I mentioned, games!

Use various games to bind users with Maimai and space, and use games and M coins for discounts and gifts to let netizens download Maimai.

As for what game it is, I'm already in touch.

...

After a few words, everyone was worried, this is making enemies with QQ actively! Why take the initiative to make enemies? Isn't it good to develop the community honestly?

This is the difference of the times.

The online community has been booming in the past few years. Although it was very powerful at its peak, when the smartphone came out, it was almost wiped out. Regardless of Tianya, Mopu, or Renren...

Commander Yao didn't mean to make enemies on purpose, but there was no other way. In May next year, Qzone would come out. With the size of QQ users, once entering the community track, the first one to be squeezed is Mai Wo.

We must act first!

To put it simply, QQ now wants to enter the community from instant messaging, and Maiwo wants to enter from the community to instant messaging.

And Yao Yuan's goal is even more long-term, and will take two steps in the future: the community will be directly transformed into Weibo, and Maimai will be transformed into WeChat.

As for promotion by games, it is naturally small social games such as stealing food, grabbing parking spaces, etc. It's still a bit early, and what I'm going to do now is the Audition in Korea, which later has a Chinese name.

Call Audition!

What is the concept of Audition? 5 years of operation, 540 million registered accounts.

Yao Yuan has never done a single project, and likes to collaborate, so the idea is: Mai Mai-Space-M Coins-Audition Company-Shen Ke.

Short name: non-mainstream.

He wants to sink into the age group and use non-mainstream to seize market share!

...

In addition, Qzone was not the only one at the beginning. At that time, there was a strong opponent called 51.com, with 200 million users, and it was inseparable from Qzone.

In the end it was defeated.

………………

Cheng Wei, Mr. Yao called you!

okay!

In the office area of ​​the shopping mall, Cheng Wei, who was about to go out to develop suppliers, paused. Excited and somewhat puzzled, Pidiandian ran upstairs and walked along the long corridor to the innermost part, like a pilgrimage.

Boom boom boom!

Come in!

Hello, Mr. Yao!

Well, sit down wherever you want, what do you want to drink?

No need, no need!

Cheng Wei hurriedly waved his hand, but he didn't expect the other party to take a cup of tea and a cup of coffee and put them in front of him. He hesitated for a moment and chose coffee.

As a result, Mr. Yao directly picked up the tea and took a sip.

Whoops!

I was moved, I was moved!

Don't be nervous, just chat casually, how long have you been working in the mall?

Almost a year.

Do you have a career plan?

Uh, ha ha!

Cheng Wei smirked.

Yao Yuan also laughed, and said: You have outstanding business ability and are very talented in sales promotion, which should allow you to continue to develop in the mall, but there is a more important task in front of you, which can only be done by you.

The nature has not changed, it is still promotion, but this time it is a game.

I am going to set up a game department and officially launch an online game next year. If you are a college student, you must know that the headquarters of online games are in Internet cafes.

How to let Internet cafes download our games, how to lay point card channels, how to let people play games, etc., requires a professional promotion team.

I want to transfer you here, starting with a city, and then a province, and then a large region, except for my position, whether you can get up or not depends entirely on your own ability.

How are you, are you confident?

Hiss!

Cheng Wei sucked in a mouthful of Liu's Zhonglie, how could the young man bear this, he was so heartbroken that he died immediately.

Yao Yuan is also very relieved, the young wage earners are just so provocative.

…………

Audition, operated in South Korea in mid-2004, had less than 400 people online at the same time, so it was not popular at all.

As a result, it exploded in the mainland, and Korean netizens were baffled, and ran to play one after another. The number of online users increased to more than 10,000, and the server was barely closed.

There's a lot of shit about this game.

The developer is T3, and the publisher is Yedang Online, which was first represented by Jiuyou.com in Shanghai. The boss of Jiuyou.com is called Wang Zijie, and later he ran to form a girl group. SNH48 is his handwriting, and this cross-border is also very big.

In short, it is very popular. Jiuyou.com wanted to go public in Japan through Audition, but was blackmailed by T3 in various ways:

For example, during the listing audit, T3 required payment of USD 250,000 in exchange fees, USD 2 million in appearance fees, USD 20 million in contract renewals, etc., otherwise it would block the listing.

In the end, there was a lawsuit and all kinds of tearing.

Jiuyou.com's IPO was unsuccessful, so they reconciled with each other and renewed their contract with T3 at a sky-high price. I wanted to be stable and restart the listing, but another accident happened in 2008.

It coincided with the Wenchuan Earthquake and the entertainment activities were suspended. A woman named Zhang Ya suddenly appeared and recorded a video cursing the people in the disaster area.

Then public opinion quickly fermented, saying that this person cursed because he couldn't play Audition. Later, Zhang Ya was arrested by the police.

According to subsequent investigations, the original video did not mention Audition at all. But it was already too late, the Audition Company was repeatedly named by the officials, its momentum was greatly reduced, and its market share was quickly swallowed up by QQ Xuan Wu.

This is the business war!

How disgusting it is, how disgusting it is, Wenchuan dares to speak out...

Beijing, 99 companies.

Xiao Xiba from the publisher Yedang Online is waiting. The company itself is also a game manufacturer, and its representative works include the Elf series.

Now in charge of the global distribution of Audition.

The Hanbok of this broken game is about to be shut down, the number of online users is less than 400, and you have to pay a song copyright fee, looking for an agent everywhere, and finally someone has taken a fancy to it, so Pidiandian came over to discuss it.

Before coming here, I did some research to find out what level of Mai Wo exists in the mainland, and the result was pleasantly surprised.

After waiting for a long time, the representative of 99 appeared with Yao Yuan's instructions.

The two got straight to the point.

For online game agents, the agency fee + profit sharing is generally required, and there are also strict requirements. For example, World of Warcraft: Ninetowns only won the agency right for 4 years with 13 million US dollars, 22% profit sharing, and 70 million US dollars in computer room construction costs.

The little game of Audition is much simpler.

3 years, 2 million US dollars agency fee, 30% commission!

The representative of 99 was immediately happy to hear the other party's conditions, shook his head and said, 500,000 US dollars, 15% share!

No, no, you have no sincerity. Your price is humiliating people.

Our cost is also very high. Let me simply calculate it for you. We have to give at least 30% of the share to the telecom operators and point card channel providers, and give you 15%. We can only leave 55% of the profit. Is this ratio? Is it tall?

Telecom operators, point card channel providers...

This is the expenditure that every game will have, about 10-15%, 99 means fooling people, but Xiao Xiba doesn't know it at all.

The two continued to argue, and 15% could not be negotiated, so he killed another 2 million US dollars and did not let go.

Representative 99 asked: You are responsible for the music copyright of this game?

Of course, we've packed Korea's pop library.

But if you want to operate in the mainland, you must have Chinese songs, so let's negotiate the copyright of Chinese songs ourselves, and the price is 1.2 million US dollars!

With all due respect, you have to look at our size. If you find a small company to act as an agent for this kind of game that is fast shut down in Korea, even 30% may not be as good as our 15%.

...

This is the truth, Little Xiba thought over and over again, and finally nodded in agreement.

Agency fee of US$1.2 million, 15% profit sharing, 2005-08.

After the talk, representative 99 knocked on Commander Yao's office to report the situation, and a sentence came out:

Go and contact the record companies, and make up for the fish that slipped through the net before. Remember, it's not just for this game, but we have the right to use it for any game!

clear!

(no more!)