Chapter 226

Chapter 231

“At that time, every superstar’s clothes will have this logo label sewn on the back. In addition, you should also integrate these logo brand elements directly into the clothes when designing the clothes, so that the clothes It’s just like Nike.”

In 1992, Adidas had not entered the mainland. As for Nike, there were only a few specialty stores. So after that, Ye Yu suggested that if He Fei and Zhao Dajun are free, they can go to the Nike store in Magic City. So as to learn to learn.

Because they are doing really well.

For sports brands like Li Ning, Anta, Xtep, etc. in later generations, there are actually a large part of the publicity methods that are learned from these two.

After that, Zhao Dajun and He Fei really went to the magic city and conducted a field investigation. When they came back, they had a thorough understanding of what Ye Yu said.

At the same time, I also feel that Ye Yu’s approach is right, because only in this way can you leave a good brand impression in the hearts of consumers.

And how to turn this good brand impression directly into that impressive impression.

Ye Yu also thought of an idea.

“The annual senior high school entrance examination and the college entrance examination are coming soon. We can cooperate with relevant departments to sponsor the free love station outside the examination room under the name of Suprestar (superstar). As for the purpose of this love station, it is For candidates who take the test, some small help is provided for free, such as free water, free small stationery, and so on.”

In addition, Ye Yu is also preparing to design new clothes with exams as the core element.

In the end, he just made brain supplements in his mind. Ye Yu seems to have already seen it. At that time, outside the entrance examination room of the high school entrance examination, countless parents of students, wearing his design of “the college entrance examination must win”, “must be the champion”, and “must pass the exam.” “North” “must be in a copy”, “door full score” and other clothes, cheering for their children outside.

Like the previous “Brother smoking is not a cigarette, it is lonely”, these T-shirts with test elements are also very popular with some parents of students during the test period.

In addition, Chinese people believe in these things, hoping to bring good luck to their children, so every year in the college entrance examination, you can see countless parents wearing red clothes outside the examination room. Cheer up for your children, hoping that their children can have a prosperous exam and go smoothly.

In addition to clothes in the form of a slogan such as “Full score” on the clothes, Ye Yu just wanted to say that this design concept that was decades ahead can definitely explode in this era.

In the end, Ye Yu also collectively referred to this series of clothes as the “Chinese character” series of the Superstar brand.

Here, when Ye Yu told the ideas in his mind to Zhao Dajun and He Fei in front of him to listen to, the two of them were just silly again.

At the same time, Zhao Dajun and He Fei also felt that they could directly expand their superstar brand clothes towards the provincial capital by relying on this opportunity for the college entrance examination and senior high school entrance examination.

Because the two of them felt that there was absolutely no parent, and they would refuse the “examination pretense” that could better cheer their children.

“Brother Yu, you are my brother now!” He Fei was completely impressed by Ye Yu.

As for Zhao Dajun, what Ye Yu had at this time was only shocked eyes and incredible shock on his face.



Because of the concepts Ye Yu said, no matter which one is taken out, it is a subversive thing, a product that can definitely explode.

The most important thing is that these designs don’t need too much technology and cost, just change the words on the T-shirt.

The last is such a simple change, which is to completely replace the original trendy clothes with the “exam costume”.

In the end, the thousand words in his stomach, Zhao Dajun only reduced to one sentence, that is-my brother Yu is awesome!

After that, Zhao Dajun and He Fei left and went to do market research and a series of preparations.

As for Ye Yu, he went to see Fu Zhongnian in the afternoon to select a location for the filming of “Happy Rush”.

The city TV station initially planned three places for Ye Yu. Ye Yu chose one that was closer to the city, but it also reserved a spare area.

The production of the barriers for the “Happy Rush Forward” program has already begun a few days ago.

Didn’t Ye Yu have a bicycle factory under his hands? In the end, even a claw machine could be made. A few levels with a little technical content were simply made, and of course it was no exception.

In the end, only a few days later, with a series of mechanical adjustments, site construction, and “Happy Forward” program, you can officially start filming and recording.

But before that, Ye Yu still had a very important thing to do.

That is the CCTV program recording a week later.

Although it will only start a week later, you have to go ahead and do some preparations.

In addition to the original “Initial Dream”, Ye Yu had to come up with a few additional songs.

In the end, Ye Yu chose three songs that he was more satisfied with from the vast music library. In addition, he also made additional adaptations of these three songs.

“I’m such a great genius. They shouldn’t even think of it until death. I should sing to advertise my bicycle.”

Looking at the “new song” that he had adapted, Ye Yu was so excited.

In addition, it is CCTV. This wave of propaganda is absolutely leveraged.

Three days passed. On the fourth day, Ye Yu set off for the capital according to the time agreed by him and Qian Zhong, the deputy planner of the CCTV TV program, “Revolving Stage”.

In the hotel where Ye Yu lives, other singers invited to participate in the recording will stay, so on the afternoon of entering the hotel, Ye Yu met Yang Yuying and Yang Yuying’s agent Zhang Yuan.

Zhang Yuan actually wanted to call Ye Yu before, but when he thought of meeting in a few days, he resisted it. At the same time, he didn’t expect this picture to be written by Ye Yu to Dou Wei. The song actually sold 100,000 copies during this period of time.

In the end, some media said that if this momentum continues to develop, Dou Wei is likely to become the king of rock and roll in contemporary Chinese music!

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