Rebirth: From Internet to the Sea of ​​Stars

Chapter 391

In 2004, SAIC purchased the Rover 75 and 25 models and the intellectual property rights of the full range of engines for 67 million pounds. Nanqi acquired Rover and the engine production division for 53 million pounds. After that, SAIC Nanqi merged.

However, although SAIC successfully acquired all of the Rover Rover from BMW BMW, the Rover trademark is in the hands of Ford, and in the future in the hands of India’s Tata Group, SAIC Rover has to change the standard!

This matter is very fucking, but when Su Cheng is ready to take action, this matter must be resolved.

In fact, this is not bad. Start with the brand first, then the spare parts supplier, and then the entire supply chain. All of these are very good choices.

Su Cheng intends to go on like this.

In the original history, Geely started with Volvo only 10 years ago, but with Su Cheng, do they still have to wait that long?

What is Su Cheng best at? Take advantage of the situation!

you want? I help you solve the funding problem, and it can also allow you to develop more quickly. Just give me a portion of the shares, and the problem will be solved very well.

BAIC is not resigned to being lonely. In the previous life in 2009, under the impact of the financial crisis, Saab’s core intellectual property was acquired by BAIC for US7 million.

It not only includes three vehicle platforms, two series of turbocharged engines and two gearboxes, but also Saab’s most important intellectual property Know-How.

That’s it, I want a better future, isn’t it.

However, after absorbing the original technology, these companies are lying on the road to pay for themselves, and only the Geely family has a sense of carrying forward.

Therefore, Su Cheng will definitely drag them away. If you don’t leave, just wait for them to be beaten!

This time, Su Cheng has to buy a lot of brands. If you don’t do it well, just wait to be hammered!

Continue to talk about the car brand.

In fact, Su Cheng is still very optimistic about Rolls-Royce and Bentley, but in 1998, these two companies have been swallowed up by Volkswagen and BMW, so don’t even think about it now.

The Volkswagen Group is one of the world’s largest automobile groups, and it covers many brands, and one of the most famous is probably Porsche.

But it is precisely because Porsche now belongs to Volkswagen, so many people think that Porsche is just a sub-brand of Volkswagen, but in fact the birth of Volkswagen has a direct relationship with Porsche, and it can even be said that the entire Volkswagen Group was created by Porsche. of.

When talking about the relationship between Volkswagen and Porsche, you have to mention a classic model of Volkswagen: the Beetle!

This car is Volkswagen’s first car, and it is also Volkswagen’s highest-selling model, and the designer of this car is the famous Ferdinand Porsche.

Because of this, in addition to being the founder of the Porsche brand, Ferdinand Porsche also became the founder of the Volkswagen brand.

In the original time and space, Porsche became the tenth model of Volkswagen, but now Su Cheng has a lot of ideas about Porsche.

As a mid-to-high-end model, Porsche is very good, and the future Cayenne is also selling well in China.

In the previous life, in 2005, when Porsche had a smooth flow, it announced its intention to acquire Volkswagen, and immediately began to acquire the shares of Volkswagen step by step.

Seeing to be able to win the public, it happened to catch up with the financial crisis.

In January 2009, Porsche completed the actual holding of 51%.

In March of the same year, Porsche raised a total of 10 billion euros in loans from 15 banks and continued to try to acquire Volkswagen. However, due to poor financial conditions and other reasons, the entire acquisition process was not smooth.

In this case, Porsche is burdened with huge commercial loans, which is likely to be the last straw to bring down Porsche.

So, the fucking thing happened in the end, not so much an acquisition as a merger.

And now, as long as Su Cheng can intervene, he can not only win Porsche, but also become a shareholder of the Volkswagen Group. This is a very good opportunity.

What does Su Cheng lack most now? Money!

And what is the final outcome of this acquisition?

Volkswagen thought of a trick, and that is to buy Porsche.

After a series of complicated negotiations in August 2009, Volkswagen first acquired a 49.9% stake in Porsche with about 4 billion euros.

In July 2012, it spent another 100 million Euros to subscribe for the remaining 50.1% of Porsche’s equity and completed a 100% holding of Porsche.

However, Porsche Holding Company sold its car company to Volkswagen twice, but still has nearly 51% of Volkswagen’s shares in its own hands, which means that Porsche Holding Company has absolute shareholder voting rights at the Volkswagen shareholders meeting.

For example, Ali wants to acquire Goudong. Goudong acquired 51% of Ali’s shares, but sold the company to Ali twice, but became Ali’s actual majority shareholder. This operation…

Really, too cowhide!

And now it is when they just started the war, it is not easy for Su Cheng to intervene. In addition to hitting big prices, he can only use some of his own means.

However, if you think about it, as long as you can become a substantial shareholder of Volkswagen, you can do two things with one stone. Su Cheng is very excited when he thinks of this.

Of course, this matter still has to be solved by the Porsche family, otherwise it is still very difficult.

Not only that, Su Cheng also wanted Maserati and Ferrari, both of which are now under the banner of Fiat Automobiles, which requires some means.

The other is the Mercedes-Benz Maybach. They have now discontinued production. Speaking of which, the Maybach target is Rolls-Royce, but the popularity is completely different, which makes the sales difficult to see.

Later Maybach became a big ben…………

Su Cheng also has some ideas. Volkswagen has Bentley and BMW has Rolls-Royce.

Mercedes-Benz has a Maybach, but they are not doing a good job, so the acquisition of Maybach over, there is a chance, but it needs good design and promotion.

However, in terms of propaganda, is there anything comparable to Su Cheng’s channels?

The propaganda channels all over the world made him not bear the car propaganda at all.

The most important thing is (good), all models of models are needed, high-end models need to be laid out.

However, when I think about some companies I want to sell, I instantly feel that I don’t have enough money in my hands.

But Su Cheng is not worried. If it doesn’t work, he just borrows. It’s still a kind of interest-free loan. After all, the country has gained too many benefits. To lend Su Cheng, there is no pressure at all.

And it can also maintain value. If Su Cheng really wants to start playing car brands, he must prepare at least 100 billion dollars. His current money is not enough.

However, this requires a lot of effort. It is important to know that the car is not only the brand, but also the spare parts suppliers behind it.

When thinking about spare parts suppliers, Su Cheng has more ideas and more space to operate.

“. “Cars, spare parts suppliers, trams, charging piles, financial crisis! It seems that the opportunity is here.”!”.