Rebirth: From Internet to the Sea of ​​Stars

Chapter 197

In fact, what Shen Mu was talking about was Gome.

The acquisition of Yongle in July 2006, the acquisition of Dazhong in 2007, and the subsequent holding of Sanlian are all the routes that Gome has taken, and then Boss Huang went to jail.

This is not important. What is important is that this time Gome’s acquisition of Yongle will probably cost about 5.2 billion Hong Kong dollars.

It is almost like 5 billion yuan in the early stage, and the current exchange rate between the renminbi and the Hong Kong dollar is probably around the exchange rate.

It can be seen from the development of the past few years that Gome is particularly rich, otherwise there will be no merger and acquisition this time, and it has merged two large electrical appliances companies in two consecutive years.

5 billion was spent in 2006, 3.6 billion was spent in 2007, and again in 2008

Gome’s desperate acquisition of Yongle and Dazhong is also to compete with Suning. This is not as simple as McDonald’s near KFC. People don’t pay much attention to convenience when buying electrical appliances, mainly price. The same price will consider convenience and inconvenience.

A small city of 10,000 or 20,000 people cannot open several home appliance markets. There will certainly be some shops that cannot make ends meet. It is very important that whoever seizes the opportunity first, because when the opponent enters again, he must consider whether he can survive, no Your death is my death.

In addition, it is clear that the merger and acquisition is a cost-effective thing. It will directly take over other people’s stores, save a lot of things, and quickly complete the expansion goal, and there is no need to consider the competition of the opponent after the expansion (the opponent does not exist).

But just like adopting a child, it’s also a question of whether you can think of your own child as obedient, and whether you can get along with your own child.

In addition, it also has something to do with Gome’s President Huang himself. He is arrogant in his bones. You don’t need to think about it. The whole country is Gome and all the problems are solved. Monopolizing this thing saves too many things.

In the end, Gome’s acquisition of Yongle was not only to improve its own competitiveness and make the company bigger and stronger, but also to compete with the American electric appliance chain giant Best Buy. Since Best Buy entered the ** market, it has controlled the fourth-ranked five-star appliance and the fifth-ranked one. Triptych.

This is also to build your own big platform!

In the electrical appliance business alliance, Su Cheng has also met Lao Huang, and he is indeed a powerful role.

From the perspective of the final trend, even if Gome has suffered some setbacks, it is still on par with Suning later, but in general, Suning looks a little brighter.

“How much money do you have.”? ”

Su Cheng asked Shenmu.

“Currently RMB 4.2 billion, Hong Kong dollars 2.7 billion, and 1.1 billion knives!”

Su Cheng was surprised, no way, this is the special period now, from the second half of 2005 to the end of 2007, almost two and a half years, no matter what you do in the stock market, it is really easy to make a profit.

Here Su Cheng has been spending money vigorously, but the money is getting more and more. This is a fact. The richer you are, the richer you are!

“Then we do a big vote?”

Shen Mu asked curiously, “How do you say this?”

“You said, what if we buy shares in Gome and Suning and then move their products online?”

Shen Mu was a little confused, “But they are just an offline home appliance city!”

Su Cheng smiled, because there are traces in the previous life, Ali later became a shareholder of Suning, and then began the tide of cooperation.

The most important thing is that if you have so much money in your hand now, if you don’t spend it, that’s not a fool, and it can also help the domestic electrical appliance platform grow bigger and fight against foreign giants.

Regardless of the little trouble in the electrical appliance alliance some time ago, Su Cheng gave a lot of technology, but it also costs money. In general, it will occupy 2% to 5% of the shares in the home appliance brand. about.

In the previous life, Goudong completed the full-line construction of 3C products in 2008, but now it is completely different.

Because of Su Cheng’s intervention, Goudong has been completed today in 2006, and the logistics center in Beijing, Shanghai and Guangzhou has been launched. By the end of the year, the plan is to establish two more logistics centers in Southwest and Central China, plus Wowo’s logistics channels and existing logistics centers. With the established express delivery system, it can be said that Goudong has embarked on a rapid development path.

However, Su Cheng feels that it is not enough, and it needs to be faster so that it can only ripen.

So, Su Cheng once again ran to Goudong and talked with him face-to-face.

“Old Liu, how’s it going? How is the current fusion revision?”

Goudong Night Market laughed very happily, because this is Dangdang. With Dangdang, Goudong is not only an electrical platform, but also involves the field of audio-visual books, coupled with the alphabet costumes, and now there are quite a few The clothing brand of China has begun to come into contact with Goudong.

To realize the transformation from a 3C online retailer to a comprehensive online retailer, this dream may be realized next year. The development is really fast!

“Still very satisfied, this time it did a beautiful job!”

He incorporated Dangdang into Goudong, but the shares remained unchanged. This was also to take care of Lao Liu. Of course, he should owe a lot of money.

“This time I came because of Gome and Suning. I want to ask you, do you want to become the largest online appliance platform in China?”

Gou Dong was a little surprised, “. “You mean?”

“Yes, I am going to invest in these two companies, now is a good opportunity, so it depends on what you think?”

Lao Liu’s expression suddenly became distressed. Originally, he owed a lot of money this time, as well as the construction of the logistics center system, which cost a lot of money.

This is because Su Cheng has five large logistics centers when it comes up, and five more will be added next year. By then, it will basically be able to spread all over the country, and it is expected to be fully opened in 2008.

However, this is not the most important thing, and now Su Cheng has caught up with Gome and Suning.

Su Cheng looked at Lao Liu and smiled, “Well, if you are worried about not having fun, I can just put one family in Goudong, and I will talk to Ali, what do you think?”

After thinking about it, Gou Dongsi didn’t know how to choose, “Can I choose which one by myself?”

Su Cheng nodded, “Of course, because Ali is so powerful now!”

After all, Ali will be listed on the Hong Kong stock market next year, and (Nuowang’s) development momentum is not bad, but in the end it fell to the bottom due to the financial crisis and delisted again. It was called white piao by stockholders and shareholders at the time for 5 years. ! (5 years, do you know how I spent these 5 years?)

“Then I choose Gome. After all, this is the number one electrical appliance platform in China. I heard that they are going to acquire Yongle? That’s even stronger!”

“It’s up to you, huh, have you made a good choice?”

“Yeah! The choice is good!”

After speaking, Su Cheng left, and this time came to Ali.

When I saw Lao Ma, he said directly, “I am going to invest in Suning, do you have any ideas?”

Lao Ma is very shrewd, “It will be on the market in at most one year. It is not suitable for other things to happen at this time, and we don’t need it now. It’s not like your dog, so let’s wait. You hold the shares first and wait for me, do you think this works?”

Su Cheng smiled and nodded, then agreed. Life.