Rebirth: Fight For Life

Chapter 276: Formulate a new international coding standard

  Chapter 276 Formulating new international coding standards

   At this moment, the technology research and development team of Smart Future is also taking classes.

  It was Lin Yaodong who taught them lessons.

  What Lin Yaodong taught, he also learned it now.

  When this class is different from the class at Chi Miku, the speaker is very excited and the listener is shocked.

what's going on?

  Encoding algorithm and decoding algorithm are very efficient! It's a bit scary, the compression ratio is so high, how can the image quality be like this?

   And streaming solutions are even more unheard of.

   On the server side, the video content is divided into slices, and each slice is also divided into different encoding forms according to codec, profile, resolution, bit rate, etc. On the user's player side, the playback time point and resolution can be freely switched, and the background can be switched seamlessly.

  Intelligent Future's technical team only thinks that the technology is awesome.

   But in Lin Yaodong's understanding, this is to establish a new standard!

  The standard of audio and video encoding and decoding, the standard of streaming media protocol!

  When Lin Yaodong asked Gu Song, Gu Song said yes, it was the most advanced standard, a by-product of the research and development of decoding chips.

  My darling.

   "When the decoding chip comes out, I will take advantage of the current trend of the popularity of mp3 and the demand for network transmission of video content to make this standard a new international standard!"

  Lin Yaodong studied it after he went back. Now the H.264 standard is in the final discussion and has not been officially released yet.

  Since the algorithm is more advanced, and the requirements for hardware performance are reduced through optimization, the versatility is strong... If the Chinese organization power is proposed to the ITU, what reason does the world have to reject it?

  In Lin Yaodong's view, this is naturally the case.

   But it's not that simple.

  ITU is the oldest international organization among the United Nations agencies, responsible for global information and communication technology affairs, including the allocation and management of radio frequencies, satellite orbit resources, and the development of global telecommunication standards.

  The audio and video coding standard is only a small piece of content.

   But this small piece of content is controlling the entire global video industry, including the development of the current online media industry.

  The ITU audio and video coding standards are basically updated once every ten years. In 2003, it was the day when a new generation of standards was officially announced.

   Each generation of standards, from the proposal, to acceptance, to being proposed to the world as an important standard, needs to be approved by a majority of all member states and participating companies.

  There are countless games of interest.

  Lin Yaodong didn't know, because of this thing, Ni Guangbei was already running around.

  In the building of the Ministry of Information Industry, Ni Guangbei put this set of technical solutions on the desk of Director General of Science and Technology Ding.

"You said that the research institute you are now a consultant has come up with the most advanced core standard solution for audio and video coding?" Director Ding looked at the plan in front of him. He couldn't understand it, but Academician Ni didn't Are you kidding me about this?

Ni Guangbei said seriously: "Yes, I have already checked with several academicians. Director, now is a critical period for ITU to review the new standard. We must contact as soon as possible to promote this standard to become an international standard. what!"

   Director Ding had an unbearable look on his face: "I will organize an expert study to see how this matter can be promoted!"

   He made a phone call, and the secretary came over to get the materials and left. Director Ding looked at Ni Guangbei and said with a smile: "Academician Ni, you have produced great results one after another. Is this the result of devoting yourself to research after you came out of Lenovo?"

  Ni Guangbei shook his head and sighed: "It has nothing to do with me. Professor Liu Hanhao is in charge. As a consultant, apart from helping him introduce the scientific research team at the beginning, I didn't provide much guidance later."

   Director Ding asked curiously: "That young man really invested 100 million in funding?"

"Director Ding is very well-informed," Ni Guangbei smiled. "Last time, after the U disk control chip came out, I started to study the audio and video decoding chip, and it has not come out yet. In July, another 50 million yuan was added. , plus the 50 million at the time of its establishment, it is indeed 100 million."

   Director Ding clicked his tongue: "I'm really willing to invest. I heard that there is income now?"

  Ni Guangbei nodded: "It's said that the research institute relies on patent fees to make up a little bit of funding. It's not much now, and there are many alternatives."

   "Academician Ni, tell me, what are the future research plans?" Director Ding's eyes flashed.

"I only know that in the end I also want to be a CPU. As for which topics to study along the way, I have to ask Gu Song." Ni Guangbei thought for a while and felt a little emotional, "He has a USB flash drive, audio and video all at once, and then download it. Professor Liu doesn't know what to do next. However, he mentioned the camera before, which may be related to this aspect."

   Director Ding was a little excited: "Is it CMOS or CCD?"

Ni Guangbei shook his head: "I don't think so. In the field of image sensors, there is too little technology accumulation. Control chips and audio and video chips are mainly optimized in terms of algorithms. But whether it is CMOS or CCD, it involves element The device manufacturing process is two different things. On the contrary, it is the image processor, which may be something in this regard.”

   Director Ding sighed: "It's really hard to make a breakthrough in the core chip."

   "Didn't Godson come out? Has the official announcement date been set?"

   Director Ding looked excited and said with a smile, "It's fixed, September 28th."

   "I hope this chip will bring a big boost to the domestic scientific research community and industry!" Ni Guangbei said, his voice somewhat envious.

   At that time, he set up "Lianhai Micro" ambitiously, but he lost to the "Trade, Industry and Technology" route and was swept out of the door. Today, Lenovo has achieved huge trade performance, and industrial production has indeed promoted, but only the core technology has never been available.

  Ni Guangbei can't see the day when Lenovo has the core technology of computer.

  If they could have supported themselves at the beginning, it would have been 8 years since 1994, and maybe the first domestic CPU would have come out long ago.

   Now, regret is regret, it is also a kind of relief to see Godson come out.

   However, if this project has its own participation, it will be the best.

  Thinking of this, he couldn't help thinking of Gu Song.

  Perhaps, it is to have a good chat with him to see if he can also use his residual heat.

"Director Ding, you should be concerned about the coding standard." Ni Guangbei got up and said goodbye, "I will also go to the research institute to see if the decoding chip can catch up with the release date with Loongson. A twin-core jump."

   After coming out of the Ministry of Information Industry, Ni Guangbei went straight to the Digital China Building.

   As soon as he got downstairs, Ni Guangbei was waiting for the elevator when he heard Gu Song's voice: "Old Ni, what a coincidence!"

  Ni Guangbei was surprised when Gu Song came over: "No class today? Is there any new progress?"

  Gu Song shook his head and said with a smile: "I arranged for a few people to come over to learn the techniques of video encoding, decoding and streaming media. It is almost the same after a few days of learning. Come and see the progress."

   He saw that the other end was smooth, and after Bai Yang also tried to speak, he came over from there. In the future, Luo Xi will be asked to contact the center and organize interested students to record lessons.

   For some students, it is also a good part-time job. Of course, not everyone can earn this money, and the lecture notes must be prepared in advance according to the accumulated experience, and there must be a certain typhoon.

   The two went upstairs and entered the door of the research institute while chatting, only to see Liu Hanhao tired and excited.

   Ni Guangbei was startled: "Liu, how long have you been asleep?"

   A new day, please recommend a ticket! ! Thank you Junjun for your monthly pass!

  

  

   (end of this chapter)

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