Qin Lezhong didn't object to Zhong Yuhong and Guan Zhilin going out to film or something.

Just leaving yourself alone in an empty room is a bit too much.

Silent all night.

The next day.

In the chairman's office of Qinshi Building, Qin Lezhong, under the care of Qiu Shuzhen, leisurely tasted the best Yuqian Longjing from his hometown in the mainland.

Not long after, Lin Zhengying, who was full of vigor, and Hong Jinbao, who was extremely heroic, rushed over one after another.

Looking at the two generals under his command.

Qin Le smiled and asked the two to sit down. Qiu Shuzhen poured tea for them like a little daughter-in-law.

Two cups of tea.

Qin Lezhong said just now: "Ah Ying, the premiere last night was well done. I also watched "Mr. Zombie". It's very exciting, and the box office should be quite good."

Lin Zhengying smiled shyly, and said, "It's all thanks to Qin Sheng. Without Qin Sheng, I wouldn't be where I am now."

Qin Lezhong: "..."

"Aying, there's no need to engage in these things between us."

"This time you and Brother Sanmao are here, apart from the release of "Mr. Zombie", it is mainly to talk about another thing."

"Do you still remember what I told you two about the endorsement?"

Hearing Qin Lezhong's words, the eyeballs of Lin Zhengying and Hong Jinbao suddenly became brighter.

After nearly a year of fermentation.

Now the stars of Hong Kong Island have begun to see the huge profits and benefits of endorsement.

Whether it's "Rescue from the Storm" or "The Emancipator", it has been released for an unknown period of time, and there is no enthusiasm at all.

At the same time, the profits related to the two movies have already been settled long ago.

But until now, Lin Zhengying, Hong Jinbao, Zeng Jiang, Zhong Fa, Li Saifeng and others have earned a lot of money through endorsement every day, and they have poured into their pockets continuously.

Compared with investment, remuneration, dividends and other one-time large income.

This kind of endorsement income may seem inconspicuous, but it is extremely long-lasting and has stamina.

In addition to instant noodles.

Lin Zhengying, Hong Jinbao and others, under the leadership of Chen Shufen, also talked about some other endorsements one after another, but most of them only gave a fixed endorsement fee, without endorsement commission.

Only the channels and brands that Qin Lezhong has mastered have this preferential treatment.

Don't say anything else.

Hung Jinbao and Lin Zhengying have already heard that Zhang Guorong recently received more dividends just by endorsing Tianfu Coca-Cola than selling records and holding concerts.

When Zhang Guorong's 25 global concert tour ends, Tianfu Coke's sales will increase dramatically.

Even, wait for Zhang Guorong to accumulate again.

There will be 36, 49, and 72 global concert tours in the future.

International superstar, King of Pop.

According to Qincheng Entertainment's calculations, once Zhang Guorong reaches that point, he will be able to earn hundreds of millions of Hong Kong papers every year just by relying on Tianfu Coke's endorsement.

Right now, Qin Lezhong once again mentioned the endorsement of the two of them.

Hong Jinbao and Lin Zhengying were naturally very excited.

Qin Lezhong had expected this for a long time, so he just smiled and said, "Recently, in the mainland, the subsidiary factory I cooperated with Yanjing Beer has produced two kinds of beer according to the tastes of Hong Kong people."

"Hong Kong Island beer is naturally a local brand, with a mild taste."

"Compared with whole wheat beer, pineapple beer has a more fruity taste and is more suitable for people who drink less."

"Beer has a different audience than Tianfu Cola, and is more down-to-earth. It is suitable for men, women and children on Hong Kong Island, and it is more in line with the image of the two of you 217."

"Regarding this point, you two should pay attention to it. When you do things outside in the future, don't be too cold, be down-to-earth, go to the market occasionally to buy something, and get closer to the lives of Hong Kong residents."

Drinks, beer.

These things cannot be said to be huge profits, but as long as they are developed, they will definitely be a fairly stable top cash cow industry.

With Qin Lezhong's various instructions, Hong Jinbao and Lin Zhengying became more and more excited.

Wait until after leaving.

After listening to Qin Lezhong's suggestion of "personal design", the two couldn't wait to find Zeng Zhiwei who is now in charge of Qincheng Entertainment Artists Department.

The three muttered and discussed for a long time.

the next morning.

The entertainment newspapers of the entire Hong Kong Island are full of news about Lin Zhengying, Hong Jinbao, Zeng Zhiwei and others who are down-to-earth, drinking beer and eating barbecue at street stalls.

Another day, in the newspapers of Hong Kong Island, the news that Lin Zhengying and his wife and children were playing mahjong and drinking beer with friends appeared again.

Taking advantage of the popularity of "Mr. Zombie" released.

Lin Zhengying held various photos of beer in his hand, and began to make headlines in the entertainment newspapers of Hong Kong Island.

at the same time.

Two kinds of beer, Hong Kong Island Beer and Pineapple Beer, also began to spread crazily on many newsstands and street stalls on Hong Kong Island.

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"Mr. Lin, Mr. Lin, may I ask you to publish frequently in the newspaper recently, holding beer every time, is this a way of advertising?"

"Mr. Lin, what are your expectations for the final box office of "Mr. Zombie"?"

"Mr. Lin, after "Mr. Zombie" is over, what are your plans for the next movie?"

Recently, Lin Zhengying once again experienced the feeling of being a popular fried chicken.

Whenever you go to the street, you will be blocked by people.

However, Lin Zhengying didn't have the intention of avoiding the reporters and the media in the past. Combining with Qin Lezhong's advice, he created a down-to-earth and friendly person.

And the better Lin Zhengying performed, the more he was naturally sought after.

Especially in several interviews, Lin Zhengying mentioned that he usually likes to have a few drinks.

However, during a recent physical examination at the hospital, the doctor did not recommend Lin Zhengying to drink baijiu regularly.

That's why Lin Zhengying accidentally discovered a new beer called pineapple beer. It tastes good and doesn't hurt the body, so it often appears in the newspapers.

Subtle publicity is like the silent spring rain that moistens things.

Accompanied by the explosion of "Mr. Zombie".

Hong Kong Island beer, pineapple beer, etc., began to spread in all aspects of newsstands and street stalls throughout Hong Kong Island.

For the promotion of Hong Kong Island Beer and Pineapple Beer.

Even though Qin Lezhong has recently defeated Li Jiacheng, he still follows the propaganda path he set up, and has not settled in large-scale high-profile supermarkets, convenience stores, etc.

It is different from Tianfu Cola's rival Coca-Cola.

Coca-Cola, a sparkling water drink, has at least dozens of brands in Hong Kong Island, and most of the main consumers are teenagers.

If you want to announce Tianfu Coke, a popular idol Zhang Guorong is enough.

Zhang Guorong endorsed.

As long as Zhang Guorong's photo is pasted on the can of Tianfu Coke, those teenagers on Hong Kong Island will buy it like crazy, and promote it like tap water.

But the beer industry is different.

San Miguel, the most common beer on Hong Kong Island, has taken root in Hong Kong Island since the 50s and [-]s.

Three to 40 years of brand effect down.

San Miguel's historical share in Hong Kong Island has almost reached more than 80%. Any beer brand that dares to compete with the other party on the bright side will be ruthlessly crushed to scum.

It can only be spread among the lower levels such as newsstands and street stalls.

Coupled with the continuous popularity of Lam Ching-ying, Hung Kam-po and others, under the subtle influence, Hong Kong Island Beer and Pineapple Beer can slowly take root among the citizens of Hong Kong Island.

When Qin Lezhong's retail system is fully established, there are enough solid sales channels.

Only Hong Kong Island Beer and Pineapple Beer can compete with San Miguel Beer on the bright side.

This is a subtle process.

For this, Qin Lezhong is not in a hurry.

Anyway, this month there will be Lin Zhengying's "Mr. Zombie", next month there will be Hong Jinbao's "The Wronged Man 2", and the next month there will be Zhou Runfa's "The True Colors of a Hero".

For this reason, Qin Lezhong had already prepared a whole set of combos.

After making arrangements about movie releases and beer endorsements.

Qin Lezhong spent another two days leisurely, and then under Guan Zhilin's pestering, he agreed to go to the romantic European country with him to participate in the opening exhibition of Cartier's Contemporary Art Foundation.

Speaking of which, this so-called Contemporary Art Foundation has a large investment from Qin Lezhong.

In 1984, Cartier has successfully occupied a place in the international luxury goods industry.

14 hours of flying.

Perhaps because it was the first time he set foot on the international stage, Guan Zhilin was so rare that after drinking tea, he still maintained a lot of energy. After tidying up a little that day, he directly plunged into the so-called art exhibition.

As the canary son of Qin, a tens of billions tycoon, versatile, and Le Zhong.

Guan Zhilin also has his own works in this so-called art exhibition.

Qin Lezhong provided ideas, and various well-known craftsmen on Hong Kong Island performed the work, and finally named Guan Zhilin.

Plus Qin Lezhong's sponsorship fee.

Guan Zhilin owned three works of art, all of which were carried to the exhibition, and were directly promoted to the C position, making Guan Zhilin turn into an international art goddess.

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