Our Glamorous Time

"Your real task is to build this longbow for me."

After listening to Li Zhicheng's words, Lin Qian's mood is undoubtedly excited. But beyond the excitement, reason was clear, and he did not completely submit to this man whom she admired, to his ambitions.

"But..." she said, "are you sure now?"

Under the blazing light, Li Zhicheng looked at her from a close distance with her deep black eyes.

"Well. Have questions?"

A low voice flicked her ear.

Lin Qian's ears suddenly tickled.

"The gentleman has revenge for ten years." She turned her head to meet his glorious gaze, "Although Xinbaorui does occupy our original blockbuster market, but the Vinda brand has just established its foothold now, just with Si Meiqi When the head-to-head confrontation is over, we immediately deal with the industry giant Xinbaorui. Arrogant?

impatient? Yes, this is the word.

"Are you anxious?" she said gently.

This is reasonable. Although you are sincere and talented, but I also think that you need to keep your pockets in order to protect An Taoguang.

He looked at her and remained silent for a few seconds.

"You think I am a belligerent man?"

Lin Qian: "...Aren't you?"

The two sat very close together, his arm resting on the sofa behind her, he lowered his head, she looked up slightly at each other. Obviously discussing very serious business competition, but every inch of each body's silhouette, every breath of breath, but ambiguous.

"No." He suddenly lowered his head, kissed gently on her cheek, and walked away with a touch.

Lin Qian's heartbeat "thump, thump, thump"...

After seeing him kiss, even though he had removed his lips, he still stared at her quietly with the clear black eyes. Lin Qiang turned his face away from his eyes, only the cheek on the side attacked by him had a fever.

Didn’t my brother say he wouldn’t make it in the short term?

Did she understand Lin Mochen's words? After all, he is also a mature man. Could it be that his "make time" refers to a higher level of intimate contact?

At this time, he heard his voice ring again, just like the kiss just came naturally, no need to explain. He said: "There is one thing you are not right. The Vinda brand is not a peace of mind. Simeiqi's like, may not be able to create a sub-brand to compete with. But the new Borui can."

Lin Qian stunned and looked up at him.

Although his voice was low, at the moment, it was nothing short of words, falling on her heart:

"At the latest in the second half of the year, they will be able to launch a new brand that has nothing to do with Xinbaorui. With zero profits or even negative profits, they will snipe Vinda."

Lin Qian was shocked. Yes, the Zhu consortium behind Xinbaorui has striking strength across multiple fields such as real estate, finance, industrial manufacturing and so on. They look at the overall situation. Even if they suffer a huge loss in this brand, but they can block Aida and occupy this new market, the long-term will still make money. Why not do it? Others do not have this kind of courageous means and strength, but Xinbaorui, as well as the cunning and pretentious Ning Weikai, are very likely to do so.

"So before that, we..." Li Zhicheng whispered, "Kill them first."

——

Aida, a subsidiary that has become so hot recently, has established a new marketing department.

The seemingly calm news, which spread out after the Spring Festival, spread to Chen Zheng's ear and was also sent to Ning Weikai.

For this, Chen Zheng just responded with a sneer.

Competing against each other and fighting for life, this is the unchanging rule in this market. Li Zhicheng may have set a trap before and let him jump in. But the market can't compete for a short period of time by a short-term trick. Relying on solid fighting.

That's what Simeiki is best at for years.

I heard that Xue Mingtao has recently led his men to meetings, patrol shops, and even sent people to watch here. It seems that he is going to fight with Simeqi.

Very good, then just wait and see.

At this time, Chen Zheng did not realize that he had naturally regarded the person of Xue Mingtao's level as his direct opponent. He was even more unaware that Li Zhicheng and Lin Qian no longer regarded him as an opponent.

In the president's office of New Borui, it is a different situation.

Assistant Yuan Jun pushed a report in front of him: "Recently, Simeqi and Aida played very hard. Aida even set up a special department for this purpose, which is a list of department functions and personnel."

Ning Weikai flipped over and smiled slightly: "Original Jun, you said that we are preparing for a new brand to comprehensively crack down on Vinda. Can the soldier who is a pig and a tiger eats a tiger?"

Yuan Jun froze a little.

Since Vinda's campaign, the president has used the term "pretending to be a pig and a tiger" to refer to the well-known sincerity in the industry.

"Yes," he answered.

Ning Weikai nodded: "So, how could he not have any countermeasures? The surface is so calm, he also transferred his love to Lin Qian, and set up a marketing department. He... true and false, he must have something to do Hand, there must be some place to calculate me."

Yuan Jun smiled: "It is not so easy to calculate you. However, he must not let his conspiracy succeed. Mr. Ning, do you need to put more pressure on them in the market to explore the truth?"

Ning Weikai thought about it, but shook his head: "It's not necessary. Just watch its changes."

Looking at the blue sky outside the window, he said rather calmly: "You think, elephants fight with sheep. Can elephants chase behind sheep's fart? Can they fall into the trap set by sheep. Of course, when the lamb took the initiative to hit his own hooves, he stomped to death."

——

Saturday is a good day, the sun is shining, the sky is indigo, and the clouds are shallow and shallow. Early in the morning, Lin Qian was doing exercises in the room, and suddenly the phone rang.

Li Zhicheng, concise: "I'm downstairs."

Ai?

Lin Qian walked to the balcony with his mobile phone, and saw the shade of the mottled downstairs in the morning light. Li Zhicheng leaned against his car, took the phone, and looked up at her.

"Come down. Take you to find the "Long Bow"."

——

The weather was still very cold, and a faint frost blew up quickly on the window.

Li Zhicheng was wearing the suit in the United States today, but the dark gray outdoor fleece jacket was replaced by the same model in light white, and it was lined so that his eyebrows became clearer and cleaner. The hand on the steering wheel is also a slender joint. The coldness of the soldiers has weakened a bit, and it really has the temperament of a rich man.

Many women like to look at the hands of men. Lin Qian is no exception. The hands in front are a little darker than his face. At first glance, slender and powerful. If the words "beautiful", "clear" and "handsome" can be used to describe the hand, his hand is "junlang", very well-proportioned and very manly. And if you look closely, you will find that there are actually a few shallow marks on the back of his hand. At the knuckles and tiger's mouth, this kind of scar is more obvious.

But now, these hands are no longer guns or military bags, but an enterprise.

And...maybe holding her hand in the future.

Lin Qiang looked at it secretly for a while, and then turned to ask him: "You wouldn't... this same style of fleece, bought many pieces of different colors?"

He held the steering wheel and slowly made a smooth bend: "Well, there are a few."

Lin Qian was arrived by him.

I have heard that some men buy clothes a dozen at a time to meet their favorite clothes in order to save trouble. He is a soldier who behaves neatly. It is unexpected and reasonable to do so.

"Don't like it?" he asked in a low voice suddenly.

The simple three words, but the grass in her heart messed up again.

This tone clearly asked the girlfriend.

"No, I just think it's interesting." She replied truthfully.

He looked directly at the traffic in front of him, leaving only a handsome side face to her: "For these things, no woman has ever worried about me."

Lin Qian: "...oh." Turned around and pretended to look at the building outside the car window.

After "slowly developing" with him, it is equivalent to indulging the breeding of ambiguity.

Once ambiguity breeds, it is everywhere. Words and deeds are ambiguous. A look and a hug that are not really close are also ambiguous.

But this ambiguous feeling is slightly sweet and gentle. Like a wide and bright stream of water, it slowly enters your heart and drowns you a little.

Would such a proper love make men more like men and women more like women? More attractive to each other?

And a few days ago, the kiss that fell on her face, was it too difficult for this man?

——

Li Zhicheng took Lin Qian to Chundu Street. Here is the largest commercial building in Lin City, and the counters of Xinbao Rui Aida Meiqi in the commercial building are also the largest and most complete in the country.

Before getting out of the car, Li Zhicheng took out two hats from the car, one was worn by herself and the other was buckled on her head. Lin Qian understands that it is natural to explore the market in a low-key manner. So he also learned that he pressed the brim very low, and then gathered his shoulders together. Then he looked up at him: "Okay."

Oops, the brim was too low to see his face at all, only his chin.

Then, he heard his voice from above: "Are you sure you can see the road?"

Lin Qian prostrately reached out and raised the brim at an angle. In this way, it happened to meet his eyes also under the brim. The eyes were calm, deep and indifferent, his temperament was exactly the same as the day he first met.

Staring around, Lin Qian's heart suddenly missed a beat.

At such a calm and ordinary moment, she suddenly seemed to realize something. For a long time, because of his identity and his city, she was ignored by her and ignored by her.

After seeing her face and her eyes under the brim, Li Zhicheng's eyes became quieter, deeper and more compelling.

Such a short gaze disturbed Lin Qian's heartbeat.

"This hat is from my high school, it seems that you are very suitable to wear it." He said softly.

A bland sentence made her small heart seem to be squeezed again.

Why didn't he do anything, only wearing his old hat, but seems to have been very intimate?

——

Today happened to be the Lantern Festival. The commercial building started the Spring Festival, the whole building was full of people, and the music was fast-paced and lively.

Li Zhicheng took her to the top floor by elevator. Because the elevator was also full of people, he naturally took her shoulders and protected her into his arms. Lin Qian had to admit that it felt very comfortable. She even thought that since she and Ning Weikai had a short, farce-like love relationship at the university, for so many years, every time she went to the mall, she would either go it alone, watching the sweet couple one-on-one; Either stay with the female friend and watch the opposite couple ambiguous.

At that time, she didn't feel anything. She was crowded in the crowd, and she felt that she was standing steadily. Anyone squeezing around, she couldn't move.

But everything is a comparison to reach a conclusion. Her observation ability has always been keen, and at this moment it is obvious that he is cared for beside him, and the others are not desperately squeezing on her like before. Someone really squeezed over and was quickly blocked by his quick hand. When the man turned around and saw that it was a couple, it was natural that he would no longer squeeze back, or even move away a little. It seems to be trying to avoid and offend the woman's body.

Lin Qian thought, this may be a normal reaction in human psychology.

But this insignificant preferential treatment brought by this kind of normal reaction can bring women a more solid sense of happiness than money, power or anything.

She looked sideways, watching his handsome face in the crowd.

——

As soon as the elevator doors open, there is a row of bright outdoor product brands.

Lin Qian was startled. At this time, Li Zhicheng had also loosened her shoulders, and the two exchanged glances. Lin Qian asked in a low voice: "Did you make outdoor products?"

Li Zhicheng avoided answering, looking up at the front: "Look first."

Lin Qing nodded and followed him, and a store began to watch. First of all, naturally those well-known international brands. There are also promotions today. But most of them are 20% off and 10% off, and at most there are very few products, and 50% off. But it has already attracted many customers.

But in terms of popularity today, the best outdoor store in business is the brand “Broadway” of New Borui. Speaking of which, New Borui can have today, there are really many admirable places. In the outdoor field alone, almost only his family grows in China, sponsoring national mountaineering teams, and asking sports stars and commercial celebrities to speak for themselves. Although the product pricing is not low, compared with international brands, it is already close to the people.

At this moment, their shop is just like a doorstep. Several outdoor bags and shoes that are being vigorously promoted are almost sold by hand. Among customers, the elderly, middle-aged people, young people in shirts and jeans, and mothers with children, all consumer groups. And because Xinbaorui mainly makes bags, it is obvious that the bags are the best sold.

Li Zhicheng and Lin Qian leaned on the outside railing and looked at the hot sales in the store.

"Remember the magazine report I showed you?" he asked in a low voice.

Lin Qian thought about it and answered, "Remember." That was after Simeiki's campaign. In his office, they read an authoritative magazine in the industry and selected the top ten luggage items in 2013.

The first place is a casual bag of Xinbaorui;

The second place is Xinbaorui, an outdoor bag. It was the hottest item in the store just now.

Although it is only a single product evaluation, it also reflects the current market pattern-Xinbaorui covers the sky in the field of casual bags, and is also unique in the field of outdoor bags.

"Huh." Li Zhicheng said softly, "We kill two birds with one stone, killing these two main brands of Xinbaorui once."

Lin Qian froze. She looked into his eyes, but only saw a bottomless black.

"How?" Her voice rose slightly.

Li Zhicheng didn't answer, signaling her to follow her. The two walked into an empty corridor that was relatively unmanned. He stopped this time, looked at the new Borui store not far away, and asked her: "What are the characteristics of customers?"

Lin Qian also followed his eyes and quickly replied: "Although it is very frustrating, in fact, most of the people who buy domestic brands are not real outdoor users, they are ordinary people."

Li Zhicheng glanced at her quietly.

Lin Qian: "...Is it wrong?"

"No." He said, "What you said is exactly what I thought."

Lin Qian was pleased.

This is indeed the case. Most professional outdoor enthusiasts and enthusiasts choose international brands. She and Li Zhicheng are the same. For example, the products of Xinbaorui are sold to fans with limited financial resources, and more are ordinary people who come here.

Maybe they will not participate in an outdoor activity in their lifetime, but with outdoor products, the performance is better than ordinary products, not to mention the durability, but also very fashionable and have a face.

Li Zhicheng asked again: "Who is the customer of the leisure bag?"

Lin Qian: "...that's completely ordinary people."

What did he ask these two questions?

The customer base of the two products overlaps, how does it relate to the longbow they want to create?

Slow down... He said that two birds with one stone?

At this time, Li Zhicheng whispered in her ear: "What we want to build is such a longbow: with high-quality outdoor basic performance; sold at a mid-to-high-end price of leisure bags; the appearance is impeccable-the cost performance must be Be the first in the market. The brand is registered overseas; the target customer base is ordinary urban residents."

A few short sentences, but Lin Qian's heartbeat instantly accelerated.

All along, the credo and practice of luggage companies are: first classify products, then do specialization, and then make money to build brands.

Outdoor bags, that is, desperately go to the professional and outdoor fields, improve the scientific and technological content, work hard and work hard, trying to compete with international brands. But the ending is basically unsatisfactory.

The casual bag is to have more styles and beautiful, constantly innovating, and the quality can meet the daily use. The two categories are distinct.

Even if someone has tried to introduce the outdoor function into the leisure bag, it is just a tad, and it's just a little trouble. He will never do what he says is the ultimate. After all, everyone thinks that most Chinese people are just new to outdoor brands. The market demand is not so great.

But sincerely, dare to subvert all this.

He didn't think about the set of "strive to make products special and improve the competitiveness of the enterprise" at all, and he obviously didn't plan to invest heavily in pursuing brands and high-end.

He never thought of following the current habits of consumers—although urban residents' spending power is increasing, not many people think that casual backpacks should have outdoor functions, right? But he simply proposed a new product type that the market does not have (at least no influential brand). Or can it be called..."City Function Pack"?

If you really want to vigorously promote this bag, it is equivalent to leading consumers' needs and discovering their potential needs, rather than chasing behind consumers.

But this idea is very pragmatic. As he said, if this bag is waterproof, thin and light, stylish, tough, overseas, affordable, etc.... but the positioning is an urban leisure bag, will anyone buy it? Will many people buy it? Will it attract the customer base after the two brands of Xinbaorui?

At that time, she could not imagine what the market would become. Their new brand may be uninterested and die tragically, or maybe... is it possible to become famous in the first battle and become the dark horse of the entire market?

...

Lin Qian looked up at him, his voice was almost inexplicably dumb: "Boss."

At this moment she called him the boss as before, not the other.

"Boss, this concept is very good, and the risk is also very large." She said, "But you know, how difficult is it to make such a perfect package?"

Li Zhicheng's figure was tall and sharp, standing on her side, looking down at her reddish face: "Well. It's difficult, it's difficult to reach the sky."

The two stared at each other quietly for a while, and he spoke again, his voice light and deep: "So we can't do it?"

Lin Qian felt that his blood was going to rush over his head.

"do!"

...

I am not hesitant, I do not hesitate.

The road ahead is bumpy, but your heart is higher than the sky.

What can I say?

Head down and sculpt, and raise your head to bow and shoot.