Number One Game Designer

Culture is a very complicated thing.

It is invisible and intangible, but it does exist in everyone's life, and it cannot be more important.

Moreover, there are regional differences in this invisible and intangible thing, and the same culture may often behave completely differently in different places.

Therefore, cultural barriers and cultural differences have arisen. In a sense, this has also become one of the fuse of war: for example, the famous Crusades in history, although essentially a plunder and conquest, The most fundamental reason for its birth is indeed the differences produced by different cultures.

"Does Salini want to promote this game in China?" Lu Wanqi asked curiously.

The scene of "Assassin’s Creed: Renaissance" is very beautifully arranged. Each exhibitor’s booth will definitely need to be bothered by each exhibitor. Hongyi will provide a little convenience at most, and nothing more. The booth in front of you The furnishings can be described as luxurious, and the first time everyone comes here, they must see the "Renaissance" booth.

"He's not stupid!" Fang Xi shook his head: "He is currently cooperating with us, and all the data is clearly visible. For example, the Honghu platform has a large proportion of domestic players, which is more than American and European players. Add up to a little more. If he doesn't want to get in, he is really stupid."

"At first I thought that Salini wanted to use a game to promote Italy. After all, they have not had a good time in the European Union recently. Opening up the tourism market in Asia is one of the ways. Now it seems that he is Have you earned what you want?" Lu Wanqi frowned slightly, she didn't like this kind of personality very much.

Fang Xi smiled and said: “It’s just the nature of a politician. The EU system is destined to be the stronger you are. The less things this community can bring to you, let’s not say anything else. It’s all known that Greece is going bankrupt recently, but many people I don’t know if it’s too late now, that is, relying on a history, it can still be pasted, and after another two years, I don’t think this country can stand up anymore."

"The problem is so serious?" Lu Wanqi really frowned. These are things that she would never have been exposed to in her previous work, so she was very curious.

"Very serious." Fang Xi nodded and said in a low voice:

"The welfare is great, but the unemployment rate has been rising. When I went to play before, I heard a director who went to Italy to make a film and said that the Mediterranean climate is too comfortable to support people."

Speaking of this, Fang Xi chuckled: "Otherwise, why do you think that if one of our Chongmingbird studios moved to Idali, Salini can be busy before and after running? Our own internal analysis is mostly Salini's. Seeing our Hongyi’s promotion of Beiyang’s economy, we actively expressed our good intentions and wanted Eduly to become our Hongyi’s outpost in Europe, so that they could draw dividends from it, so the placement of the Zhongmingbird studio is one aspect The manifestation of sincerity, on the other hand, is also because their domestic situation is really not optimistic."

"It's complicated." Lu Wanqi shook her head. She was not very interested in these things. She felt a little headache after hearing a few sentences, so she broke the topic back: "Then what shall we do now? Just watch "Renaissance". Promote here?"

"Look, what's the matter? After all, this is the place we rented to them. How they want to promote it is their freedom." Fang Xi's tone was relaxed.

Lu Wanqi was a little anxious: "Orthodox! Will they make people think that our assassins are orthodox not? This is the big question."

Looking at Lu Wanqi's dancing gestures there, Fang Xi was a little bit funny. He stretched out his hand to hold Lu Wanqi's head, and then remembered a classic example of cultural blending in time and space. He couldn't help laughing, so he lowered his head and asked:

"Wanqi, do you know King Arthur?"

Lu Wanqi has long been accustomed to Fang Xi’s topical leaps and bounds. After throwing away Fang Xi’s big hand, she fiddled with her bangs to make sure that she was not messed up. A sword in the cement became the king of England at that time, and then there are other legends about Merlin and the fairies in the lake. The specifics are not very clear, but I have heard of it."

"What the **** is it to pull out the sword poured in the cement... forget it." Fang Xi asked sternly:

"Since I know, I'll take you a test, it's pretty good!" Fang Xi asked with a sullen smile:

"First question: The name of King Arthur's sword?"

"Second question: Is King Arthur a male or female?"

Lu Wanqi was a little inexplicable: "How could the one who can draw the sword in the stone be a woman? There are descriptions of King Arthur in the legend of England. They are basically the kind of super strong men with a tiger-backed waist and a waist of two meters. They must be a man!"

Lu Wanqi's answer was categorical, and Fang Xi remembered the drama he had watched last time, and finally couldn't help but laugh:

"But, in my memory, King Arthur is just a blonde and hairy girl."

Regardless of Lu Wanqi’s head full of question marks, Fang Xi recalled the last time and space created by a well-known Japanese writer in the moon world. In this world shaped by novels, manga, anime, and games, King Arthur is a girl named Altria. , And swept the world, even many young people in England think: If King Arthur looks like this, it would be great!

Look, this is the power of cultural invasion. It will not force you to identify with it. It will use its own culture to transform your legend, transform it into what the next generation likes, and eventually replace it.

In this case, Fang Xi is not worried about Salini’s effort in "Assassin's Creed: Renaissance."

After he finished laughing, Fang Xi shook his head and pulled Lu Wanqi forward, planning to take a good look at the exhibition booths here. Can't it be in vain? As he walked, he comforted:

"Relax, rest assured, in the final analysis, this IP is still ours. What are we worried about? Besides, this is our game. Shouldn't we decide the future of the game? If you don't like it, I will arrange the assassin's script tomorrow Well, let the European continent be directly sunk by alien invasion in the 18th century. What do you think? I think it's very cool!"

Lu Wanqi also understood what Fang Xi said was nonsense, and she suddenly realized the key: After all, the IP was in Hongyi's hands.

"That's why." Seeing Lu Wanqi's face finally turned good, Fang Xi also sighed:

"In fact, it was Salini's hard attempt. Politicians like them like to play all kinds of attempts without cost. He is also sending us a signal that he is not well, don't think he is too stupid. "