Number One Game Designer

"Miss Anshi, you can go in now, Miss Anshi?"

Xiaolan looked at the Japanese woman in front of her in a puzzled manner, and couldn't tell whether this woman was ill-intentioned or not. And now it's obvious that I don't know what I'm thinking about and I'm already absorbed.

"Ah? Okay, I'll go in right now." Amuro Sae only smiled apologetically, and at the same time Ruo Yinwu glanced at Xiao Lan's upper body, and then entered Fang Xi's mouth with an obscure smile at the corner of her mouth. office.

As soon as Xiaolan frowned, she almost wanted to stop this woman and ask what she meant. Is it great to grow well? But in the end, professionalism prevailed, and he took a hateful glance at the closed door and went to work on his own work. At this time, it was still working time.

So after almost a year of absence, Fang Xi also saw this woman again, who was only a section chief of the Ren family at the time.

"Miss Amuro, don't come here unharmed, sit down!" Fang Xi spoke first, inviting Amuro Sha to sit down.

Amuro Sae only smiled and refused:

"No, Mr. Fang manages everything every day. This time I just came to ask two simple questions."

Fang Xi didn't care about it, and said, "Please."

Amuro Sha only took the lead and asked unceremoniously:

"I would like to ask the general manager below, you, as the sole president of the Hongyi Group, have no constraints from the board of directors. Hongyi is completely yours. Then, what do you think of the vast Japanese market?"

Fang Xi crossed his fingers and did not move, even without lifting his head, he said:

"anything else?"

Amuro Sae only smiled reluctantly: "I have to know the answer to your question before I know the value of asking the next question."

Fang Xi nodded, thought for a moment, turned around as a chair and looked at the scenery outside the French window and asked:

"Then, Ms. Amuro thinks, what is the outlook for the game market in Japan?"

"Japan is one of the best markets in the world!" Amuro said without hesitation:

"Japan is the origin of modern video games and has one of the largest populations in the world. We Japanese players also have excellent consumption habits. Even with the support of these players, game industry giants such as Solfa and Ren's were born. I think no matter how you look at it, Japan belongs to the world’s highest specification and the most competitive market.

"My opinion is almost exactly the opposite of yours." Fang Xi whispered softly, his voice was not loud but it was impossible to ignore.

"I still remember when the video game was first born." Fang Xi leaned back in his chair and looked at the cloud, entering the memory mode.

"At the earliest I remember it was the PS and PS2. This was when the Japanese game market was completely prosperous. Before that, the battle between Ren and Atari could only be said to be evenly divided, but until the PS With PS2, Japan has completely established its advantage, do you know why?"

"Our people are smarter than them! The game is a game that requires a cultural core!"

"No." Fang Xi still whispered softly, appearing patiently: "Although in general many people in the East do not like the philosophy of ancient Greece because of history, they are obviously also civilized people. In fact, everyone is not much different. It can only be said that society is different. Why did Japan win at that time?"

This time, I didn’t expect Amuro Sa to just answer. Fang Xi said: “Because the Japanese at that time were more hard-working. This is both an advantage and a disadvantage.”

"The advantage is that they fit the era at that time. At that time...hehe, at that time, the game's underlying drivers had to be written by the production team. The help provided by the manufacturer was better than nothing, and there were already multiple models in Japan at that time. Each model requires its own hand-written low-level drive. This is a long and tedious process. Europeans and Americans at the time were not sensitive to this. The good news is that the Japanese at the time were hardworking and didn't care about it at all. I wrote it all by hand, and when you look at it now, it is an absolute loss of money, because although it is the same game, the architecture of different models is very different. The number of models is equivalent to how many times a game has been re-developed. It’s a particularly stressful process. Fortunately, you Japanese have done a good job in this aspect."

Listening to Fang Xi's whispering words, the corner of Amuro Sazhi's mouth rose a little bit, and Rong Youyan.

"So at that time, you Japanese were willing to endure hardships, so the market gave generous returns. During your PS and PS2 period, you almost unified the world. At that time, it was much more prestigious than my current Hongyi."

"But." Fang Xi's voice was still not rushed, but Amuro Sae only frowned at this time. Of course she knew what happened next: Japan's rule of the game was shaken.

"I just said that your Japanese character is both an advantage and a disadvantage. Your handwriting structure during the PSPS2 period is a technical barrier for Europe and the United States. They can't break through, but they haven't waited for it."

"Starting from XBOX, European and American manufacturers finally unified the architecture and transplanted the successful experience of PC games to the home machine. This is nothing more than the industrial revolution in game development. The entire game development has finally begun to be systematic. Everyone has contributed enough. If you can successfully feed back to the whole, then Europe and the United States will begin to exert their strength. As soon as they exert their strength, your Japanese empire will begin to fall apart."

"You rise up because you have your own independent standards. Everyone has different styles, but in the end they also lose in this point. There are many models and the development environment is complicated. Each game player has his own set of standards."

Speaking of this, Fang Xi shook his head: "It's difficult, it's really difficult!"

Amuro Sa only bit her lip. She knew that Fang Xi was right. Even in European and American schools, some teachers believed that the systematization of European and American standards would definitely win.

"But these have nothing to do with the market. Japan is still the best game market."

"Probably." Fang Xi said quietly:

"In fact, your Japan is like a land that has been torn down. I don't know if Ren and Sofa are intentional or unintentional. They have cultivated the most successful host market environment. However, Hongyi is not a host after all. What does this market have to do with Hongyi? And if Hongyi is the host, this market is occupied by two giants, and this market has nothing to do with Hongyi. For Hongyi, the cost-effectiveness of developing the Japanese market is too low. ."

Listening to Fang Xi’s incomprehensible dialogue, Amuro Sha could not help but feel a little discouraged. She came here this time to beg Hongyi to be included, but now it seems that Hongyi doesn’t mean it at all, and she believes what Fang Xi said. To be honest, she has discovered that Fang Xi has spent more time focusing on Europe and the United States than on Japan.

Is it really that way?