Number One Game Designer

The matter for Beiyang University is set temporarily in this way.

After June, game companies in China, or in East Asia, were temporarily divided into two factions. One party directly traveled across the ocean to participate in E3, which is still in Los Angeles, and strives to make a way out for its own games.

But more companies ignored E3's solicitation, and they were waiting for Hongyi to send them an invitation letter for the Hongyi Carnival.

For this, Fang Xi has always been like a mirror in his heart.

The first E3 chairman graciously sponsored him to hold a game event similar to E3 in Asia. Fang Xi was very appreciative. However, Fang Xi had no choice but to put his mouth on the E3 chairman's thoughts at the time. Chairman Doug thinks that summer is a game festival. A grand ceremony with winter can make everyone make the game better, but Fang Xi knew at the time that the game can indeed do better, but it has nothing to do with E3, or the cultural separation is more serious.

Although E3 previously claimed that all games in the world can get a fair chance to exhibit, in fact, the organization behind E3 is an American organization. Their audience is American, and the venue is in Los Angeles, right in the American home. Although it is known as open and fair in this environment, what are the consequences of pursuing a purely oriental game here? It speaks for itself.

Culture may have no national boundaries, but the audience and birthplace of culture have national boundaries. It’s not a day or two that Oriental-style cultural games have been coldly received at E3. This stage can indeed provide a fair and open environment, but there is a premise: you have to play "their" games.

So this is also the reason for the sudden embarrassment of E3: they did not understand before that E3 has never been born with an Oriental style best-selling game. It is because this is an American exhibition. On the one hand, it is difficult for Eastern companies to enter E3. On the one hand, some people don't want to let themselves be an Oriental game to be judged by a Westerner who likes to shout for freedom. Everyone is not living in a cultural environment at all, and it may not look good after being judged.

Therefore, the emergence of Hongyi is an opportunity: Although the first carnival was held in bells and whistles, there is a message that made East Asian producers overjoyed, that is, the non-Hongyi games exhibited at the Hongyi Carnival. , Oriental-style games accounted for more than half!

So some producers at the time understood: This is their home field.

So these people are still undecided in the face of E3's call. E3 is good, but not suitable for them; Hongyi Carnival has just been born, but this is the home court.

But anyway, the decision is still to be made. In mid-June, some of the East Asian game companies continued to wait and see, some had already left for Los Angeles, and some had gone to Los Angeles, but their status had changed from exhibitors to spectators, and some had a fluke mentality. I plan to send the game to E3 for exhibition once, and if Hongyi Carnival opens, I will send it again.

During this noisy process, the Hongyi at the center of the whirlpool has been quiet, without any news, making many people feel a little uncomfortable.

In a tea house in Kyoto, Japan, there is a calligraphy and painting of "Indifferent Mingjing" hung in the room, but a group of people are clamoring underneath like a vegetable market.

"President Furukawa, you didn't go to Los Angeles either."

"President Dongxiong, if we go there, we won't be here. Don't say these useless words."

It turned out that this was a gathering of a group of heads of a small Japanese production company. Amidst the noise, a man in a suit and sweaty face stood up and said:

"Everyone, everybody, we are gathered here today just to solve our own embarrassing situation now."

"As we all know, we are late to Los Angeles, and don’t say that it’s not too late to go to Los Angeles. How can we go there every year to help our games? We make games of our own nation and our own style, and in the end, they are on the other side of the ocean. Look at us and our games like watching a monkey. So we are here today, just thinking about not participating in E3 and looking for a next home."

After the young man finished speaking, he continued to talk in a rush:

"President Kojima is right!"

"I don't want to go to E3 anymore to get angry! Not only do I have to spend money, but I also need to be mocked by those foreigners who don't understand and appreciate!"

"Who isn't, but how are we going to solve it now?"

...

The people at the scene are not people who have a lot of free time, so their opinions soon came out:

"We must have a direct dialogue with China's Hongyi!"

A middle-aged man in a group of people who is mature and serious, with a little grey hair in his hair, stood up and said:

"We just use games to support our family, so we can’t decide what attitude Hongyi will have with E3, but we must show our attitude with Hongyi! And for this, we need someone who can meet Hongyi. The person in charge, convey this to us!"

"But who is going to do this?" A group of people are worried again. The game circle in Japan is relatively autistic, so there are not many business dealings with Hongyi, and more of them are veterans. But Lao Ren is having fun at the E3 development conference.

"I have a personal choice," the young man said cautiously in the gloomy cloud.

Seeing the ardent gazes of a group of people present, he didn't want to sell anything, and said directly:

"I'm talking about Amuro Sagami. Someone should have heard of her."

The president with mottled hair said uncertainly:

"You are talking about the offspring of the old director Anshi? That woman who betrayed the Ren clan?"

The people present were silent, saying that they all understood this, or that the identity of this woman was a bit more complicated.

First of all, the Amuro family is undoubtedly Ren's family. They are one of the chief directors of Ren's family. Amuro Sasaki is also known as a small name, but this woman’s social reputation is that she is full of ambitions. A patriarchal society like Japan wants to be a strong woman with some achievements.

For this she did not hesitate to break with her family.

In Amuro's family, as a shareholder of the Ren family, but Amuro only found that this game company has become the biggest obstacle for her wanting to make games.

The family arranged for two years as a class teacher in Ren's family, and then it is best to be able to fall in love and marry, and then husband and teach children.

If Amuro Sa did not leave Ren, she would have no resistance to such an arrangement.

And this woman who was motivated by Fang Xi's ambitions did not hesitate to choose: she directly announced her resignation from all positions of Ren's in a high-profile manner, and then she founded her own studio.

She is an alien in Japanese society, but this group of people who don't want to bow their heads like E3 find that if they take the next step, they can only find this alien.