Number One Game Designer

Hongyi's carnival is a grand event, in every respect.

Hongyi is the owner of this grand event, announcing that the Asian region will have its own game event in the future, instead of having to wait for an E3 across the ocean every year. In this way, Hongyi will be in the second half of E3 in the first half of the year. No matter when the game is done, it can be presented at the exhibition in the shortest possible time to meet with the players to start the promotion. This is a good thing. For example, some producers just caught up with the end of E3 that year and finished the game in July and August. , Then you have to wait a year for the E3 exhibition the following year. For those who rely on part of the game to eat, this kind of thing is unacceptable.

Just like why there are so many games in the world where there are so many skipped tickets and rushed deadlines that lead to a decline in quality? A considerable part of the budget problem of going out to the studio is due to E3. If you miss E3, you will have to wait another year. The game’s launch will be delayed for one year, and more funds will be spent in vain. So it’s no wonder that you do. The whole family of a game is expecting to sell it for money to buy rice and cook it. As a result, according to the progress of your studio, the game will almost be finished in August and September in the past E3. If this situation is changed, there will be a large number of people no matter how you think. Choosing to accelerate the production of games is only to catch up with E3, and it is a common practice to shorten the content and optimize the content of the task of catching up with the deadline.

Therefore, Fang Xi’s strength lies in giving Asian producers a new choice, allowing them to make games freely, and go to which exhibition they catch up with.

For the producer, an exhibition attended by tens of thousands of players, their own game is not a dream to become famous for a while, and there are also many wealthy businessmen who are attracted by the myth of Hongyi who want to "speculate the game". Perhaps most of these wealthy businessmen do not understand games, but they have hot banknotes in their arms, which are exactly what most producers need.

From Fang Xi’s perspective, the gaming industry will inevitably lead to an era of “gaming financial bubbles” because of the success of Hongyi. It is not that investors cannot see the current state of the gaming industry, but that they are more willing to take a look. The myth of Hongyi, relying on less than ten games to grab billions of dollars, has become the world's most well-known game company in two years, and this company has no debts and has not been listed, so everyone is tempted.

So what will happen next is not unfamiliar to the boss, because he has seen too many in the last time and space, investors and game companies will continue to work together to hype the myth of Hongyi to attract more investors to enter the game. This market will absorb the blood and sweat of these successive investors, and then thrive. Eventually, the wave of bubble burst will recede, and rational investors will withdraw. Successful investors will succeed in climbing the game industry tree, and losers will become this tree. No one remembers the nutrients of big trees.

To put it bluntly, this is a very common method in almost any industry. As long as it is a new industry, there is no bubble without it. The bubble is not stable, but the bubble can also attract more investment. Use these investment as a nutrient to promote the growth of emerging industries. Industry, thus creating a bigger bubble, attracting a larger amount of investment, until the bubble bursts, this industry can be regarded as a remodeling new life. The Internet companies that Fang Xi saw in the last time and space are all this routine, such as foreign * **Such as shared bicycles, etc., and so on.

That's why Fang Xi not only did not stop the bubble, but also organized a game exhibition to help the bubble grow bigger and bigger, because now, even if one-tenth of the capital invested by the bubble is left to be transferred between the game industry in the future, it would be good. Things are up.

In the end, Boss Fang just watched the game auction for the whole morning and slipped away. For him, now that the trend is together, the big bosses behind will settle the matter by themselves.

But what's interesting is that Fang Xi didn't see the excitement of the game auction in the command room. Instead, he found a high place with Lu Wanqi to watch the excitement, so he saw another acquaintance here, Sun Daxing.

"Are you going to Japan and South Korea tomorrow?" Fang Xi said with interest when he heard the news.

Looking at Lu Wanqi next to Fang Xi, Sun Daxing is of course no stranger to her, so he didn't shy away from her and said directly:

"I understand the planning book that Mr. Fang gave me. Of course, I know that the production of this game is not very difficult. The biggest difficulty is actually the ladder value of the equipment enhancement. These can be done by recruiting talents in China, but at the same time the essence of the game The above is still a 2D horizontal version of the game. Although there are many domestic games, there are not many who are good at this aspect. So I plan to bring people to Japan to learn from them. After all, they can be regarded as the birthplace of arcade machines. For this kind of 2D The horizontal version of fighting games is much more familiar."

This is the reason, Fang Xi nodded. When the game started in China, there was not much ground for arcade machines. Most of the games that game makers first made will probably be classified as puzzle games today, and even more. A large part of it was due to the popularity of martial arts and fairy RPGs in China. At that time, it was basically a turn-based game. In other words, China did not have much tradition of fighting games at the beginning, and it is no wonder that Sun Daxing had to cross the sea to find someone.

Fang Xi looked up and thought for a while, but thought of the action series game that Capcom was famous for last time, so the inexplicable thoughts turned a few times in Fang Xi's heart:

"Boss Sun, you might as well bring more people over there this time and stay longer." Fang Xi smiled:

"In addition to 2D fighting, I also want you to help me recruit some 3D fighting talents back. You know, Hongyi and Lao Ren are now wearing a pair of pants." Boss Fang used a simple and vulgar metaphor. Explained to Sun Daxing and said:

"Furthermore, the development of Hongyi's games in Japan is not smooth, so Hongyi has not established a studio in Japan. But I know that there are many studios in Japan that are quite experienced in action games, so this time I will send Two Hongyi people will go to Japan with you. Whether it is a merger or a direct acquisition, I hope to set up a studio specializing in action games for Hongyi."

Speaking of Hongyi’s experience in Japan, Fang Xi is also sighing. It is indeed the hardest piece of bone in the world. After experiencing the economic crisis, Japan seems to have been taken away by the United States. The people of the entire country seem to have grown old overnight. They are no longer determined to forge ahead and strive to be strong. They are no longer curious about new technologies and new things. Young people in the whole country stay at home with their handhelds and play the series of games that were born 20 years ago. Road to Survival movies make more money in Japan. There are many games. PlayerUnknown’s Battlegrounds DLC only sells a few thousand copies. The Origin of Everything is a little better but only a little better. Even the popular "Eternity" is still the operation department deliberately picking out the contradiction between Japan and South Korea. Japan's "Eternal" has more than 50,000 online users, but it is difficult to make further progress.

In short, facing this hard bone Fang Xi is also a headache. At the same time, there is the relationship between the old Ren's own land, which makes it difficult for Hongyi to interfere.