Number One Game Designer

The emotions of players are more complicated for the changes in game distribution methods.

On the one hand, the purchase of games has undoubtedly become more convenient. This is a good thing for players. Players do not need to set the alarm clock half a year in advance, and then take the tent to the floor shop in front of the CD shop the day before the release. It was squeezed and twisted, and then the boss told you regretfully: Out of stock, if you want to play, either go to another one ten kilometers away, or wait for him to get the stock next week. The result is that you are often spoiled by others before you play it.

But on the other hand, some collectors hobby players have to pay a higher price if they want to get the physical version of the game. The physical collection of the game has gradually become a hobby that requires high investment. Moreover, the game is no longer physical. Buying one with a friend and then switching to play this trick won’t work anymore. Most of the games now come online, so if you want to play with your friends, please buy a double copy.

These are the content of Yu Jiashu's complaint with his roommate. In a word: "Why the physical version of the assassin is so hard to buy and so expensive!!!"

The assassin’s selling party Xi used the method of simultaneous sales of digital entities, but considering the physical distribution volume, only 82,000 sets were produced, not to mention placed in the world, even if it is only placed in the Huaxia area players It is also fully capable of eating, but considering that Hongyi has not dabbled in this aspect of physical disks, if it produces more, it will face quality problems, so this physical version can only increase the price, and some will not be disclosed The sale of badges, maps, and so on increase the value.

In the end, the online sales proceeded as usual. Fang Xi added the Assassin physical edition commemorative edition option in Honghu's mall. This was also the usual method of the last time and space—or the usual business method: Golden Treasure, Supreme Pack, Collector's Edition, Annual Edition, Annual Collector's Edition, Annual Collector's Gold Edition, Annual Collector's Gold Supreme Edition, etc., anyway, is a routine.

It took a day of work in the factory to produce an extra iron box for these CDs. The assassin’s protagonist was painted on it. There are various limited edition gifts when the box is opened. Although the cost is not high, they are marked with limited logos. These small things The price can be doubled dozens of times easily, and it is definitely a good deal.

And the object of Yu Jiashu's wailing in the apartment is this gadget: only 45,000 units are sold in the Asia-Pacific region, which sounds like a lot, but now the pre-sale version of the Assassin has reached 12 million units, the sales volume in the country. There are also six million, including some who are not used to pre-sales, some are console players but don't mind buying a PC CD, etc. In short.

Although Yu Jiashu is rich now, there are at least hundreds of thousands of people competing with him for these limited editions. Then on the official release date, these limited physical editions were almost instantly killed as soon as they went online, and Yu Jiashu's heart-wounded heart was also killed at the same time. Because I couldn't buy it at all.

"Why don't you go to the second-hand area?" The roommate made a seemingly reliable suggestion while eating melon for a hundred years.

As a result, Yu Jiashu issued the wailing above. The posts in the second-hand area are basically high-priced purchases of limited physical editions. Yu Jiashu clicked on the "One Thousand Yuan Received A Physical Assassin" with the most hits.

"I have a thousand and two!"

"You pay one thousand for the original price of 888? Why don't you grab it! I pay one thousand and five!"

"The price is two thousand, I implore the players who photographed it to cut love."

"Watching a group of fools, no one will sell you and make an offer."

"Onlookers +1"

...

"Why don't you ask Ellie? See if she can buy one for you in North America. Shouldn't they like this purely Oriental game?" The roommate made another seemingly reliable suggestion.

The emergence of the Honghu platform has made the exchanges between regions a little bit more. On the Honghu platform, you can add some foreign friends. Ellie is a North American girl who often plays with Yu Jiashu and his roommates.

"A good way!" Yu Jiashu ran to the balcony to call, because he was worried that Ellie hadn't been online at this time because of the time difference.

Ten minutes later, Yu Jiashu returned with a dejected look.

"She said that the limited edition in North America has sold for $120!"

"Many people in North America are also calling for a domestic bid."

"OMG! It feels like the whole world is frying this limited edition!"

The players robbed their heads, and Fang Xi sat down on the Diaoyutai and smiled.

For him, even if this limited edition is expanded tenfold, it can still be sold for the price of a scalper. Compared to the game, it is still not worth mentioning. So this sale is more to stir up the atmosphere, after all, after autumn It means that the release of the game is really fast. Therefore, Liu Hai will launch a series of activities to mobilize the enthusiasm of the players, which will be maintained until the assassin goes online.

After all, according to the survey, the release of a game is usually in two peak periods, one is when the pre-sale starts, and the other is within a week after the official launch. These two are very easy to drive up sales when they are not to be missed.

However, if the assassin wants to go online, it means that Lao Ren's new machine is going to be launched. The two are scheduled to be released on the same day. The difference is probably that Lao Ren's home machine must be purchased offline, and they are not online yet. The purchase channels reminded many players of the games they bought when they stayed up all night, which is nostalgic.

As for the Assassin's simultaneous landing on both PC and console platforms, many media have written many predictions around this article.

Since the console was born in the 1980s, the most profitable gaming platform is undoubtedly the home console. The purchase of games on the PC did not initially have a model until the beginning of the 21st century, and because of the platform, it is completely on the home console. The problem of piracy that you don’t need to worry about can be called "wildfire endless, spring breeze blowing again."

The development history of PC games can basically be summarized as a history of struggle between developers and pirates.

In the beginning, the weird "polarized light lock", to the later secret protection, activation code, IP ban, you must put in the CD when playing and so on.

In the last time and space, there was even a Polish idiot who prepared double facial data for the heroine of the game: if your game is obtained by means other than the normal purchase or gift, then the face of the heroine in the game will be directly It was replaced with an old woman to destroy the game experience of the pirates.

However, the ultimate reason for this kind of thing is that the size of the PC market has not been large enough. The market itself is not very large, and then there is an endless struggle with pirates. Naturally, most manufacturers will stop at the door of the PC. So as not to go in and waste energy.

Until now, Hongyi has used the Honghu platform to break the deadlock in one fell swoop: providing players with services that pirates cannot provide, and using comprehensive services to defeat piracy, and it seems that it has worked.

Therefore, many media believe that Hongyi’s assassin’s simultaneous landing of PC and console dual platforms is an opportunity to intuitively see whether the PC market can surpass the host platform.