Number One Game Designer

In the current era, cultural invasion has always been a very hot topic.

This refers to the behavior of a nation or country to change the habits of other nations or countries through the use of cultural works.

This is a very controversial concept, but what Fang boss is doing now is undoubtedly an act of cultural invasion.

The Chinese Spring Festival is also the most suitable thing for publicity: this kind of festival can not only take a holiday, but also receive red envelopes, and eat delicious food in an open manner. No one will dislike it.

And in the game are benefits, benefits, and unstoppable benefits.

So this New Year, Huaxia players celebrate the Spring Festival in reality, and Hongyi game players celebrate the Spring Festival in the game.

Spring Festival boss, Spring Festival benefits, Spring Festival activities, game red envelopes, store discounts...

Hongyi's game ushered in a week of carnival, allowing all foreign players to intuitively feel the importance of the Spring Festival to China for the first time.

But for all Huaxia players, the most important thing years ago was of course Hongyi's koi lottery!

As of the first two days of the new year, Hongyi’s koi gift list has no longer increased. Those who have good things have calculated it. Except for the one million prizes sponsored by Hongyi itself, all other corporate sponsorships add up to zero. There are also close to 800,000 pieces of shattered pieces. If you count Ferrari’s dumbfounding 20% ​​discount coupon, then the gift sponsorship outside of Hongyi has reached 1 million. This amount is undoubtedly a super general. In the next twenty-four hours, who can this general win, and who can completely rewrite his life with a single win, is worth looking forward to.

Although Hongyi paid the money, Weibo is undoubtedly the most concerned about this lottery.

In the whole matter, anyone with logic understands that Hongyi only uses Weibo as a lottery tool. After all, there are no discounts on Weibo for the lottery, and there are so many platforms. Hongyi is just jumping on one of the largest platforms.

So this lucky draw is a real opportunity for Weibo, the kind that can't be met-not everyone can domineeringly withdraw a million to give away.

For many companies and enterprises, the core of their work is KPI. Even if you report an advertising budget of one million, you can see that there is no celebrity in your advertising plan, and you have not bought out prime time advertising time. Millions gave away their hands in vain, then your superior didn't attack you on the spot, that means he really has a good temper.

Therefore, even if the operations of other companies look envious of this activity, it is difficult to imitate. Most people’s companies are directly stuck in the process of applying for the budget, and the remaining companies that can implement this activity will not come to pick up their teeth. After all, there is a proverb that says that:

The first person to praise women as beautiful as flowers is a genius.

The first person to praise a woman as beautiful as a flower is a mediocre person.

The first person to praise a woman as beautiful as a flower is a stupid talent.

It’s the same in advertising. In the final analysis, creativity is the most important thing. If you propose this plan uniquely and implement it, then you will be a big player in the advertising industry in the future, but if you see Hongyi succeeded, you would like to follow the gourd. If you draw a scoop, others will only say that you are imitating Hongyi, and the gain is not worth the loss.

In short, under the vigorous promotion of Weibo, the Hongyi Koi that many people have been looking forward to has officially entered the lottery process.

As early as in the initial stage of the event, Fang Xi asked Fang Xi on Weibo, should the winner of this award be determined by default?

This is also the usual process of many lottery draws. Money is left-handed and right-handed. Money is taken out to show the audience. In the end, it is returned to his own pockets, just to use some money as a gimmick to promote it.

But Boss Fang is definitely not needed. Not only that, Boss Fang also instructed: The more open and transparent this draw, the better!

So for this lottery, Weibo even dedicated an agency certification number to live broadcast to the five million Weibo viewers. During this period, we ran to the notary office. The detailed filing records have already paid a huge notarization fee for this fair. It was Weibo who paid for it directly, and it was regarded as the budget for activities sponsored by Weibo.

After the notarization in Wangjing City and the 24-hour countdown set by Weibo itself, the annual Koi event led by Hongyi is finally about to be announced. Weibo is seeking netizens. After our opinions, we also cooperated with Douyu to set up a live broadcast room, and a millionaire came out from the live broadcast.

Of course, this live broadcast is indispensable for the exit of the prize sponsors, the oral broadcast of the advertisements, and the **** between each other's beards and horses, etc. It is very annoying. Under Fang Xi's instructions, Hongyi only sent a personal opinion. An annoying feeling: The one million budget that I took out is really an advertisement in essence, but Weibo is too happy to do it, is it true that I am the protagonist?

Fortunately, Fang Xi took a look at the "scan" backend users. There are already 12 million registered users. Soon the next stage of publicity is about to start. Then there is no need to bring Weibo to play. Can achieve the maximization of publicity!

In short, after a series of Yaomozi activities, at ten o'clock in the morning on the New Year’s Eve, the live broadcast room opened by Funny Fish for Weibo was reopened. A chubby management on Weibo stepped onto the stage to talk to the audience. Say hello, and then the camera cuts to the screen in the center of the stage.

The lottery on Weibo itself relies on a one-click lottery similar to a script. This time the amount of reposts reached 5 million. In order to eliminate all accidents, Weibo used the most basic manual lottery lottery, although Fang Xi was a bit disdainful. The behavior of blogging hot spots, but Weibo is indeed a real deal after busying the lottery.

After a simple operation, the supervisor pressed the mouse and reported the result to the official website of Hongyi.

Subsequently, under the operation of the lottery script, Hongyi also announced the latest results:

"Congratulations to the Weibo user with the ID of @亚洲人的第一号公敌. This user won the title of Hongyi Koi of the Year and won a prize worth 2.34 million yuan sponsored by Hongyi and a number of sponsors. This draw is valid and notarized ..."

It doesn't matter what Hongyi Guanbo said later. For many players, this is probably the sound of heartbreak, but then no one really cared.

Because this lottery is one-fifth millionth in plain terms, the real majority of people are the rhythm of the denominator, and to be honest, this lottery does not require any complicated operations, just pay attention to forwarding, and then bind the software that can scan the code to pay. . And let alone, many people find it very convenient after using it.

And Fang Xi, who has salted fish at home, received a call from Liu Hai:

"Boss, our Weibo fans have directly lost one million followers."

Pay attention during the lottery, and get through the lottery. This was also his usual operation before, and Fang Xi didn't feel any fuss.

"Reassure, we can start publicity in the next phase of the event."

At the airport in Haifang City, Yu Jiashu is waiting for the plane back to his hometown with his roommates to celebrate the New Year.

During the winter vacation, the two young people found a winter vacation job to temper themselves, so they didn't go back to their hometown until this time.

The two people at the airport were bored and watched the live broadcast of Hongyi's lottery.

"If you win this lottery, can you divide me a hundred thousand?"

Yu Jiashu looked at the results of the lottery and shook his head: "No."

"???" Roommate wondered: "Are we not even deliberately false?"

"Of course there is." Yu Jiashu nodded sincerely:

"But I really won the lottery!"