Number One Game Designer

I don't want to think about things that I don't understand. No matter what Sorrento thinks, Huaxia is Fang Xi's base camp. Can he do it by himself across the Pacific Ocean? I'm not worried at all.

On January 4, Fang Xi received the final version of the dubbing of Road to Survival. This is also the last time Fang Xi hopes to cooperate with an outsourcing music company. As a mature company, various departments have also mentioned Hope Hong in previous meetings. Fang Xi had already had this idea for Yi's own component dubbing studio, and he directly agreed with it.

After another New Year’s Day, this time also reminded Fang Xi that he was one step closer to the return of the right to operate "Killing Planet". For Fang Xi, when he first gave the game to Yinling’s agent, he didn’t think about it. Fortunately, during that time, Lu Tao was also reliable enough, but after Lu Tao resigned and joined Hongyi, the honeymoon period between Fang Xi and Yinling came to an abrupt end, but this abruptly stopped because of Lu Tao's initiative to quit was due to Yinling's early recall of cooperators. No one said this, the only thing that was clear was that the relationship between Hongyi and Yinling was gone.

Especially when Lu Tao asked Ren Xiang to make a copy of Killing Planet, Fang Xi was even more speechless. To tell the truth, the essence of Killing Planet is the essence of the recursive algorithm + self-organizing the brains of the previous life. The recursive algorithm Fang Xi I don’t think that Ren Xiang will devote himself to the research, and the gameplay...Let’s put it this way, the gameplay is essentially like drinking milk tea, and the fun the game can provide players is like the milk tea in the bottle is limited. Only by changing the bottle regularly, that is, updating the gameplay, can players be retained. This is also the reason why Slaughter Planet still has players. This is also the reason why Fang Xi feels so painful for Yinling now.

Yinling’s national server is not being updated now. The lost players will belong to Fang Xi in the future. It’s strange that Fang Xi doesn’t feel distressed, but there is no other way. As a last resort, Fang Xi can only ask Lu Tao to see if there is any way. It seems that there is only one way left to withdraw the operating rights in advance.

This method depends on Su Luo's next operation, and Fang Xi hasn't been in a hurry these days.

On the afternoon of the 4th, Hongyi also directly announced that Road to Survival would start pre-ordering. If there is a portal in the player’s account, the pre-order of Road to Survival can be discounted by 5%. Fang Xi has two versions of Road to Survival, one Ordinary pre-order, the game price is 148 yuan, after 5% discount, only 141 yuan can be purchased in the bag, the other is the "architect version." This gift package, Fangxi, made the map editor of the road to survival in the form of DLC, which is presented with the gift package. The price of the gift package is 248 yuan, and the DLC is priced at 128 yuan separately. For this reason, the production team also put the map on the separate purchase page of the DLC. Demo video of the editor.

For most players, the map editor looks novel, but it doesn’t have much effect, but for some game bloggers and even anchors, this is almost a must-buy option. The map editor alone can be based on the player The idea of ​​freely setting the gameplay and map is already very interesting.

This time, Fang Xi is still the old one, cooperating with live broadcast platforms such as Douyu to promote. Xiaolan also said that Douyu hopes to cooperate with Hongyi in depth. They will open a special anchor zone for Hongyi, and hope that Hongyi Being able to embed the live broadcast of Funny Fish in his game platform, Fang Xi directly rejected this. His family knew what happened to his family. The current Honghu game platform is a treasure trove. The ultra-high network speed after connecting to the Reaper Space alone has many. How to play, besides, even if you want to do live broadcast, why can't Hongyi do his own live broadcast and have to give this piece of cake to Douyu?

There is nothing special about the rejection of the cooperation. After all, commercial cooperation is like this. If you get a good deal, you can cooperate, and if you don’t agree, you can give up. How can there be so many grievances and hatreds? It's just the big cake of the Hongyi game zone drawn. It's gone, neither side cares about it.

Although the cooperation was reached, it was not so fast. Unlike the portal’s pre-sale and unlock date, only three days have passed. The pre-sale of Road to Survival is set on January 8, and the specific unlock date will have to wait. February 22 after the Spring Festival.

Players can afford to wait at this time, Fang Xi and the others will use this one and a half month to complete a thorough ground-washing propaganda.

On January 7, the official website of Hongyi officially released the news, and released the specific content of the two pre-ordered versions.

On January 8, the pre-order officially opened.

In Liuhai’s plan, in the next one and a half months, Road to Survival will also have three brand new promotional videos and interview videos with two R&D teams will be released one after another to maintain the overall popularity of the game, and the funny fish platform will be unlocked in the game. The trial live broadcast the day before pushed up the popularity, and the Weibo platform promoted single-player plots about the road to survival, buying hot searches and popular entries, which are also regular businesses of Weibo.

As for the forum, not to mention, buy a wave of naval forces that blow yourselves first, and then buy a wave of navy forces of your own. When the naval forces on both sides fight, they can naturally involve the audience watching the show. There are many people in the celebrity propaganda. You should all know a sentence: "No matter what the good name or bad name is, it is hot." This is the same when it comes to game promotion. When the topic becomes more topical, and when the players start to fight, only people will delve into the game and passerby players will become curious.

On the day that the Road to Survival pre-sale opened, and Fang Xi estimated that the sales of the portal once again ushered in an increase, this was almost as expected by Fang Xi, and Fang Xi’s policy of binding the portal to the road to survival was justified. It's similar to a sales promotion in a shopping mall: you can buy a teacup at a discount if you buy a spoon. Many people think that it is better to buy a spoon first, because a spoon alone is also useful. Secondly, you can also wait and see if the teacup purchased at a discount is as good as the merchant advertises, so these players are unknowingly. Bought a spoon that he might not need.

Liu Hai admired Fang Xi’s move. Fang Xi just mentioned a few words casually when deciding his strategy, but it turned out that this strategy was very successful. Liu Hai didn’t know about Fang Xi’s game production level, but he didn’t know about Fang Xi’s game production level. Liu Hai’s marketing ideas can only be said to be admirable.

"How is the sales volume today?" Fang Xi asked the data calmly, looking at Liu Hai, who was looking for him with excitement.

"The sales of portals have risen again and are now approaching three million sales."

"The pre-orders for Road to Survival are also 800,000, and the department predicts that the number should exceed 1 million tonight."

Fang Xi nodded lightly: "Do the final publicity work. After the game is unlocked, bonuses and holidays are indispensable.",

"Yes!" Liu Hai agreed, and then smiled with a relaxed face: "The boys have already voted where to go for the new year's team building."

Fang Xi laughed: "Tell them that if the cumulative sales on the unlock day of the road to survival exceed 2.4 million, the destination of the team building will be voted by them!"