My Return to Life

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In the post-Jobs era, Cook once again hosted the new year's Apple autumn new product launch.

Brings a brand new product to fruit fans all over the world:

iPhone5

The press conference started at 1:00 AM on September 13, Beijing time.

Many people in China watched this long-awaited press conference.

This night, countless Chinese netizens who eat melon can't sleep.

There are many factors, such as China's failure to make the first batch of listings, or even the second and third batches.

And, even under the stimulus of the cutting-edge developer conference in the first half of the year, Apple still failed to make too many adjustments. Compared with the iPhone4 series, the appearance of the iPhone5 has not changed much.

In a very short period of time, foreign media reported that it is suspected that the performance data of the A6 chip on the iPhone 5 is far inferior to that of the Shenlong 512.

and many more.

The next morning, Fang Nian went to school first as usual.

I heard the discussion among the classmates in the classroom after class.

"The Apple 5 is really a talented person. Looking at the design at the press conference, it is far inferior to Xiaomi's concept phone."

"It can be said that it is hard to explain in a word. In the post-Jobs era, Apple has really plummeted."

"And the processor is not as good as the Shenlong series."

"..."

"It's not yet the first wholesale sale in mainland China."

"It's a pity that Xiaomi's concept phone is not for sale, otherwise I might support Xiaomi."

"There is a saying, red rice is really fragrant, anyway, I think it's too worthy of the price."

"..."

Fang Nian didn't have too many thoughts after listening to these slanderous complaints.

Even if no one mentions the frontier that seems to disappear suddenly.

Fruit powder is not formed suddenly, but is accumulated from generation to generation.

The fact that one thing can be welcomed all over the world means that under the general global market conditions, users will only make decisions that follow their hearts, and it is difficult for them to change quickly due to factors such as nationality and ethnicity.

Apple is the leader in the smart phone frenzy and has become synonymous with the high-end mobile phone industry after it has gradually become popular all over the world.

Naturally, it has a large number of fans.

Moreover, Apple insists on taking a small number of boutique routes, and the 4 series has accumulated enough reputation and is very stable.

More importantly, the only foreign Samsung in the Chinese market has the ability to fight Apple.

Domestic mobile phones simply cannot compete with Apple on the same stage.

In 2012, this is a fact that cannot be changed.

Even if there are Nuwa and Baize working on the operating system and the SoC, even if Fang Nian has been urging domestic manufacturers to hit the high-end, they still have no improvement.

In fact, Fang Nian really wanted to read Yu Dadong's ID card.

At present, among the domestic mobile phone brands that unite around the Nuwa Alliance, in fact, only Chrysanthemum Factory has this strength, and ZTE should also have it.

But ZTE's technical strength is actually almost meaningless.

To hit the high-end does not mean that you just need to launch a high-end mobile phone. It needs to be recognized by the market.

"..."

Compared to such small-scale discussions in the classroom, there are almost all hot discussions on the Internet.

This is not surprising, as it has been since the 4S era.

There are almost seven or eight related topics in the previous row.

Fang Nian turned over.

The high praise answers on some topics are still relatively sharp, but they are more or less a bit of hatred for iron and steel.

"Unexpectedly, Apple is really exhausted under the leadership of Cook!

A wave of anger!

...

Let me talk about the appearance design, it is almost an enlarged version of 4S, nothing new, not to mention the concept of Xiaomi, even Xiaomi 2 is a bit incomparable!

0 points in this area!

...

Let’s talk about the core chip, now it’s almost the stone hammer A6 that uses its own design architecture. The processor is dual-core, which is claimed to be twice that of the A5. However, in the neutral evaluation software, it is barely able to follow the Shenlong 512 sledgehammer. Shenlong 211 is comparable;

I think some people analyze that because the number of cores of Shenlong 512 is doubled, all single-core performance of A6 is stronger. Please take a closer look. The single-core performance of A6 is incomparable with the large-core performance of Shenlong 512, that is, it is smaller. Strong nuclear!

In summary, this processing capability is simply spicy!

...

Judging from the presentation at the press conference, Siri is still a mentally handicapped thing, and iOS is no different from WWDC, and there is no sense of surprise!

...

To be honest, I didn't expect that the combination of Nuwa + Bai Ze really surpassed Apple's years of technological accumulation so quickly. It is a pity that if the frontier is to make its own mobile phone, there should be nothing Apple has done.

...

To sum up, if Apple still had the strongest say in the supply chain and the ability to fully adjust the hardware, the release of such an iPhone 5 would be cold!

That is to say, Xiaomi does not have much operating and sales capabilities overseas! "

"..."

"Thank you, people are diving, just bubbling.

iPhone5 still has some advantages, although there are more shortcomings than one.

However, it supports 4G, and none of the domestic mobile phones support 4G. In the most important aspect of Internet access, it has lost a lot of streets;

Secondly, as Gao Zan said, Apple has the absolute right to speak in the supply chain, which is also the foundation of its emphasis on the school's ability;

Finally, the first batch is not on sale in China, perhaps better, after all, there is no Xiaomi in overseas markets. "

"..."

Xiaomi has indeed become the light of domestic production.

In the chrysanthemum factory, because the D series adopted HiSilicon K3V2, the MindOS license was lost in Lenovo, and the Android was used back. Other manufacturers are still struggling;

Looking around, Xiaomi has no rivals anymore.

Meizu...

Meizu has finally done a good job in distributing goods, but that was the last time, using Samsung's customized processor, and then overturning.

This time, the new product launch conference is still under preparation and planned to be held in the Water Cube.

Moreover, the cooperation with Luzhou Frontier has been negotiated, and the new product adopts Shenlong 512.

Fang Nian can only wish that Meizu can go further.

At least don't let Xiaomi be more beautiful than before.

Looking at these, Fang Nian also logged in to hold the key and sent a reply.

"In the fall, the gossip has also increased.

Answer the question first: To tell the truth, this new product of Apple is a little bit hip. Although there is not much competitor in the entire market, it may be overturned by its own 4S;

----split line

The following is an irresponsible gossip:

It is heard that China really plans to release 4G photos by the end of this year. It is said that in the past two months, the coverage rate of 4G pilot projects in Shanghai has exceeded 50%, and other cities may also have related construction progress.

If you follow this deployment, Apple 5 is likely to be the first to enjoy 4G services when landing in the domestic market.

The premise is that the Xiaomi concept phone really does not have any sales plan.

You should know that whether the Xiaomi concept phone is an industrial design or a gimmick in various functions, including the key fingerprint unlocking that is not on the iPhone 5, there are a lot of things that can be said. "

"..."

Soon there will be some comments from netizens in the comment area.

"Key holders, but Xiaomi's brand image is cost-effective, can you please launch high-end functions?"

"Yes, and it is rumored that the mass production of the Xiaomi concept phone is very difficult, especially one of the color matching is very difficult."

"The key is that the relevant parameters and materials of the Xiaomi concept phone are rarely exposed, and they are not detailed enough to be able to hit."

Hold the key: "As far as I know, the Xiaomi concept machine has no shortcomings under the current hardware conditions, not to mention the adjustments at the software level. After all, MindOS has been dragged down by other manufacturers;

So from this point of view, the most difficult problem for Xiaomi is mass production, as well as whether it dares to take a fight and change from a bicycle to a motorcycle, and it fails to hit the high-end, and the loss is still quite large. "

"..."

The key holder, who had finished the class and wandered around the campus, wanted to say something more.

But the mobile phone in his pocket rang-Fang Nian always brought two mobile phones, anyway, the weight of the two mobile phones is lighter than the weight of the future 5G mobile phone, a single 91g is still quite light.

Had to log out of the account to give up.

Fang Nian took out another mobile phone with a different color, checked the number, and swiped the screen to connect.

Say hello: "Good for Mr. Lei."

Lei Jun’s voice came out: "Good morning, Mr. Fang, can I have some free time to disturb you."

"President Lei, please say." Fang Nian replied.

"..."

Lei Jun didn't hesitate, and said: "We have discussed several times internally and decided to officially release the Mi M2 in Europe on September 20; it will be released in the domestic market simultaneously."

"Think about it." Fang Nian said casually.

Xiang Leijun over there said seriously: "Think about it. When the Mi 1 was released at the end of the previous year, we encountered a trade-off. That time was simpler. This time we want to get tickets for the high-end series."

Hearing this, Fang Nian pondered a little, and asked: "How is the yield rate?"

Lei Jun said frankly: "It's not particularly ideal. It's worse than expected, but the foundry is also upgrading the process. If the sales volume is sufficient, it is not impossible to increase the yield."

"..."

After a few more words, Fang Nianping said: "As a person, I support it. As the chairman of the frontier, I am looking forward to it. As the person in charge of the Nuwa Alliance, I want to promote it. As Xiaomi’s Strategic shareholders, I...actually, I am not very supportive."

"This is indeed a turning point for Xiaomi's impact on the high-end. After all, the 4G era has arrived, but Xiaomi's background is not enough. I am worried that other shareholders will not be willing to spend money on this M2 project."

"Especially to be competitive overseas, pricing is a big problem."

Lei Jun asked: "Fang, your personal and Frontier Angel shares, plus the shares of our founders, are not enough to support it?"

"Enough is enough, but there is a great risk to you. The frontier situation is far worse than you know. If there is a problem, there is no way to support Xiaomi financially." Fang Nian said frankly.

"To be honest, I made the suggestion first. I shouldn't persuade you all the time at this time. This seems contradictory, but with the strategic shares of Xiaomi, I should also tell the truth."

After listening to Fang Nian, Lei Jun was silent for a moment, and suddenly said: "How bad is the situation at the frontier?"

"It can only be said that it lost billions of dollars directly." Fang Nian said casually.

He knew that Lei Jun had other ideas when he asked this sentence, but Fang Nian didn't care.

Broadly speaking, Lei Jun is not only the founder of Xiaomi, but also an investor. His social circle is very large, and he is destined to have times when his interests are different from the frontier interests.

Do not rule out being alone at certain times.

Again, the reason why the Nuwa Alliance appeared was that Lei Jun chose to protect himself.

Lei Jun said with emotion: "No wonder, Liu Dong talked to me on a phone call and said a few words."

"Mr Lei didn't mean to make peace, right?" Fang Nian laughed.

Lei Jun laughed: "President Fang is too dear to me, even if he wants to make peace, I am not qualified."

"Let's talk about Xiaomi." Fang Nian pulled the topic back.

Lei Jun groaned: "After full market research and related analysis, we internally decided to start selling overseas for US$699, excluding tax.

The domestic price is set at 4299 yuan. "

Fang Nian let out a sigh: "You are more radical than I thought. I'm afraid it will not burn billions."

Lei Jun sighed deeply.

It is really difficult for Xiaomi to hit the high end now.

iPhone5 is the starting price of 649 dollars.

But the domestic price is 5288 yuan including tax.

Although Xiaomi plans to set a price of 50 US dollars more expensive than iPhone 5 abroad, the domestic price is still 1000 yuan lower.

This seems to be in a broader concept, this time the impact on the high-end will be a bit of a taste of not being too high.

After all, in the consciousness of many people, high-end ones must be expensive.

But if it is directly converted, in fact, 4299 yuan> 649 US dollars, about two hundred yuan more.

It's just that Apple has tariffs when it enters the country, and it is directly passed on to consumers.

In the end, Fang Nian said: "Just treat it as paying for your ideals."

"..."

Lei Jun smiled, and then changed the topic: "Redmi 1S officially landed in the Indian market yesterday, and the effect is not bad. It is expected that global sales are expected to exceed 50 million units."

"Fortunately, it is not in vain that Bai Ze customized a chip for Redmi separately, which directly cost tens of millions of dollars." Fang Nian said with a smile.

Regardless of the short time, but the cost will not be low.

Let me talk about the small things that go through the process internally. The money given to several eda companies is millions of dollars, not counting the server resources and energy consumption for simulation.

Ren SMIC will not release films to Bai Ze for free. It is a new 40-nanometer process. It has not accumulated much before and has no common customers. It can only be a full mask, which comes up to several million dollars. SMIC is not yet. Make money.

Therefore, the consumption of high-end chip design is really not what ordinary companies can withstand.

"..."

Fang Nian just walked into the frontier company, and before he sat firmly behind the ‘small’ desk in General Lu’s office, he first saw the announcement of Xiaomi on the computer screen——

President Lu still felt sorry for Secretary Fang, knowing that Secretary Fang came often, he didn't really arrange a small desk.

A large long desk was set aside to make room, but it was still in the corner: the place farthest from Mr. Lu in the entire office.

Fang Nian turned over the contents of the webpage.

Public opinion has been blown up. After all, Lei Jun is quite good at this aspect.

"Fuck, fuck! Must be! Xiaomi really wants to re-release the concept phone!"

"This phone is very good, especially the fingerprint unlocking is very good, Apple hasn't gotten it, I want it!"

"There is no short board top match? It's what the key holder said."

"Awesome!"

"Unexpectedly, Xiaomi also has the courage to challenge Apple's mobile phone business!"

"Dear friends, don’t you find out that Xiaomi will be released in the European market and will be launched in Europe at the same time?"

"The key is pricing. If it's 1999, it will really blow up."

"You are dreaming, this phone is sold in 1999, and Xiaomi will go bankrupt tomorrow."

"..."

Soon the evening of September 20, in the afternoon German time, Lin Bingbin always presided over the press conference in English in Germany.

Bin's oral English is still very clear and smooth.

It is not as capable of driving the rhythm of the scene as Boss Lei, especially the audience is mostly foreigners. Judging from the live webcast, the atmosphere is not too warm.

It wasn't until various parameters were fully exposed, especially fingerprint unlocking, that the scene became dry.

Finally seeing the price, domestic and foreign netizens are crazy.

"Fuck!"

"Gan!"

"$699, Xiaomi really dares!"

"This Xiaomi M2 really doesn't have any shortcomings, and the color scheme is very beautiful, the bright blue version is really dazzling! At this price, it is probably not for me."

"Domestic version 4299 yuan! Gan! So cheap! I want to buy one, and I have 4G in Hangzhou!"

"..."

Finally, Lin Bing announced the official sales time. European countries can buy offline through cooperative channels at 5 pm local time.

Domestic time is 10 o'clock tomorrow morning, only on the official website to snap up.

If you don't say anything, Xiaomi is still very courageous, and the first batch of domestic units is actually 100,000.

But the result was not satisfactory. ①

After a ‘long’ twenty-five minutes before it was sold out, Xiaomi officially did not cheat for better marketing.

The main reason is that the strategic significance of Xiaomi M2 to Xiaomi is very different.

"..."

At the same time, UU read www.uukanshu. Among the onlookers of com eating melon netizens, someone sent a message.

"Congratulations to Xiaomi for its first victory in the high-end battle; it's a pity that the frontier should be the object of touted at this time. After all, all the commendable aspects of the Xiaomi M2 are related to the frontier, but now it is really forgotten..."

-

①: Unsatisfactory: It means that it can still invigorate people's will, and later it is said that it can still satisfy people-the sixth edition of "Cihai".

Complimentary word, Powan always remembered that some readers used this idiom in this book for the first time when it was used incorrectly. What I want to say is: No! If I remember correctly, this is the second time this article explains the meaning of this term.

======

PS: In the previous chapter, I said that I saw a book friend who regretted that I had lost love and left love. I said a few words: There is actually a word "good life" that has not been mentioned for a long time in this article. It is the theme of this article. It can be everyone’s life theme;

Second: get along with yourself; life is a tragedy, loneliness is the main thing, life and death are the only one to bear. The people you meet when you are alive are life, and having someone who understands yourself is the icing on the cake. Sophisticated and elegant.

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