My Phone Can Swipe Money

045. Ali's Counterattack

When Didi Takeaway was concentrating on expanding the market, Ali announced that Ele.me was connected to ZFB's channel entrance, and Ele.me's orders doubled for a while.

"Are you hungry? This is going to counterattack." Konka, who was sitting on the 20th floor of the WF Building, faced Zhang Zijian and Wang Dong, and the four Li Peng said with bad expressions.

"Haha, just struggling to the death." Wang Dong thought for a while and said.

"Dongzi is right. Ali's ZFB is now learning how to register and send red envelopes. Now some merchants have opened Didi and Ele.me merchants at the same time." Zhang Zijian shook his head and said.

"Meaning that they are starting to copy our path now?" Li Peng said angrily.

"Well, Dongzi, you and Li Peng are perfecting the algorithm. The boss's intention is to give the riders a little more time, and at the same time give the merchants a little more time." Konka thought for a while and said.

"??? Our distribution routes are all calculated, don't we have to race against time? Why do we need to add time now?" Wang Dong and Li Peng were a little puzzled.

"Haha, the two of you who are technically ignorant still don't understand people's hearts. The boss's trick seems simple, but in fact it is killing people." Zhang Zijian and Kang Jia said with a smile.

"What do you mean? Is there any other way here?" Wang Dong asked in confusion.

"You know that the boss's legal counsel has been in contact with China Life recently, right?" Konka looked at everyone and said with a smile.

Everyone nodded, indicating that they knew about this.

"Then do you know that the boss is going to buy an insurance policy for all of our Didi takeaway riders every time they go out?" Konka took a sip of the teacup on the table and said.

"What? Buying insurance for the rider? Buying it every time you travel? Isn't this increasing operating costs."

"Hehe, what do you know. What does the food delivery market depend on? It depends on the rider. No matter how powerful his APP is, if there is no rider to send it to him, then what kind of waves can he make." Konka said contemptuously.

"Gao, Gao is really high. Ali has been pressed to the tightest in order to catch up with our delivery time to the riders. At present, there is only a spark of sparks to start a prairie fire." Everyone finally understood Tang Wen's intentions.

This hand uses retreat as advance, which is really beautiful. Didi Takeaway not only gives riders plenty of delivery time, but also pays attention to the safety of riders, so if you are hungry, you will be invisibly defeated.

By the time they reacted, the market had almost been seized.

The next day, a conscientious Didi takeaway article on the Internet began to arouse the focus of public opinion. For the safety of riders, Didi Takeaway purchases Huaxia Life Insurance for riders every time they travel.

Didi's algorithm has also been updated again, taking into account the time of each traffic light, which greatly ensures that riders have ample delivery time.

At the same time, the system of rewards and fines has also been reformed. The reward system has become easier to achieve, and on the contrary, the overtime deduction and the complaint deduction have become more humane.

At the same time, the fact that the supervision and recruitment of riders has become more and more strict, so that customers can feel more at ease.

Under the bragging of countless media, Didi Waimai’s valuation almost doubled in less than a month. Seeing this, Penguin and other venture capitalists have used their resources to start singing high and low. Are you hungry?

Relative to Didi's "enlightened" attitude, Ele.me is about to be hammered to death. What is the oppression of the rider's delivery time, and the customer will be banned as soon as they complain, and they will be fined for overtime.

The end of the rider's dissatisfaction is that although the current rider subsidy is larger than that of Didi. But there are fewer riders going to delivery.

Why is this so? For example, Didi Takeaway currently costs about 5 yuan for an order, and Ele.me can cost about 6 yuan for an order. However, if it is overtime, you will pay the bill yourself, deduct 200 for a complaint, and even get your account suspended.

In this comparison, running DiDi is more cost-effective. The merchants are also speechless. The Ele.me subsidy is currently similar to that of Didi, but the Ele.me riders may not be able to take orders for half an hour, so many merchants have to close the Ele.me businesses.

Although Zhang Xu immediately adjusted the system, it is not so easy to get back the human heart after losing it.

Zhang Xu had no choice but to find Ali to continue financing and prepare to start a price war. He thought very simply, I will improve the treatment of riders and merchants, and I can’t believe that I can’t win the market.

Under the recommendation of Ali, Ele.me received a second financing of US$20 million from Softbank, less than a month after it raised 5 million.

When Didi Takeaway and Ele.me were hot, Du Niang Takeaway, the third most downloaded, thought 10,000 mythical beasts passed by. The two fought for a month, and they beat him, the third child of ten thousand years, out of breath.

Du Niang's takeaway orders for a month are less than 1 million, which is already a loss to grandma's house. In desperation, Du Niang could only choose to package Du Niang's takeaway and sell it to Ele.me.

At present, Didi Takeaway and Ele.me are basically six or four in the market. In order to catch up with Didi Takeaway, Ele.me basically burns money, and continues to burn money.

In the first round, Ali's $5 million was gone in less than a week. So Ele.me, which raised another $20 million, is ready to continue to burn.

On the other hand, Didi Waimai's 200 million US dollars has not started to move. Under Tang Wen's suggestion, Konka was going to have a New Year's Eve event with Penguin.

Didi from December 31, 2011 to January 12, 2012 is free of delivery fees. Every day you use WeChat Wallet to pay for each order with a random reduction of 5-15 yuan, the highest is the free order.

This time, Penguin has also made a lot of money. In order to push WeChat, the cost of cooperation with Didi Food Delivery is 55%. This is also the first step in crushing Ele.me.

Tang Wen knew that WeChat was going to launch a red envelope to celebrate the New Year a few years ago, so he found Zhang Xiaolong, the person in charge of WeChat, to discuss this Didi takeaway activity with him. UU Reading www.uukanshu.com

For this kind of "win-win" thing, Penguin will naturally not refuse. So WeChat also put the entrance of Didi Takeaway into the WeChat wallet.

When the battle between his company and Ali was hot, Tang Wen was pulled by Zhu Hui and began to rebuild. The previous Tang Wen's clothes were really bad.

Qin Feng saw that Tang Wen was going to attend some formal receptions, so he introduced a shop for Tang Wen to make the custom-made clothes.

Zhu Hui currently owns a Taobao store called "Mrs. Q", and the clothing products are completely crushed by Tang Wen.

Therefore, under the leadership of Zhu Hui, Tang Wen began to scan luxury stores. Clothes, Hermes, etc. are too dirty, Zhu Hui took Tang Wen to Zegna for a complete makeover.

From shirts to coats, trousers and shoes, Zhu Hui carefully helped Tang Wen choose.

"This shirt is good, husband, you dress very well." Zhu Hui held a black shirt and handed it to Tang Wen, and then helped Tang Wen choose a pair of black slacks and black leather shoes.

Looking at himself in black in the mirror, Tang Wen's mouth twitched slightly and said, "This Nima really has gone all the way to the dark." Tang Wen's 17 million 5002P has a sense of indifference that disdains the world.

In terms of customization, Zhu Hui directly chose the most expensive one of 700,000 yuan. It is said that they are all top-quality alpaca skins or wool. Anyway, Tang Wen is confused.

When checking out, Tang Wen wanted to swipe the card, but Zhu Hui said first, "No, I said I gave it to you."

Tang Wen looked at Zhu Hui, who was talking earnestly with a small mouth, and said with a smile in his heart: "This is a thousand-mile delivery, and you still need to post it backwards?"