Film and Television Administration, meeting room.

I still remember the last time Zhang Yun met Shen Fangyuan in the reception room when he came to the Film and Television Administration to discuss with Shen Fangyuan about China Film and Television. The reception room is old, the furniture is dilapidated, and it has the essence of an "in-system unit".

Today, it was also about discussing China Film and Television, but perhaps because of the addition of an additional director of the Cultural Affairs Bureau, or perhaps because the matter discussed this time was too important, Zhang Yun was invited to the conference room.

Compared with the meeting room, although there is only one word difference between the conference room and the guest room, the specifications are not even a star and a half.

In a huge room of nearly fifty square meters, a long conference table made of top-grade mahogany is placed in the center. Various portraits of people hang on the surrounding walls. There is a new and historic lighting above the head, and a huge block in front of it. Display screen.

Zhang Yun and Lin Guangyao walked into the meeting room and found that there were only two people in the meeting room. One is Shen Fangyuan, and the other is a middle-aged man with a bald head.

The middle-aged man has a face with Chinese characters, his cheeks are a bit thin, his cheeks are sharp and angular, he looks resolute and steady, his eyes are not very big, his eyebrows are straight like a knife, and he is not angry. He wore a simple Chinese tunic suit, but no one would think that this man was as unremarkable as clothes.

After all, people who dare to have a bald head are either really bald, really strong, or both bald and strong.

Don't guess, he is the director of the Cultural Bureau, Liancheng.

"Director, Lin Guangyao and Zhang Yun are here." Xu Ye introduced Zhang Yun and Lin Guangyao into the meeting room, and after noticing them, he quit very consciously.

After Xu Ye withdrew, Lin Guangyao first went up and said hello: "Director Shen."

"You are here, let me introduce to you, this is..." Shen Fangyuan was very easy-going, so he wanted to introduce Zhang Yun and Lin Guangyao directly.

"No, no, I can just introduce it myself." However, before he could finish speaking, the middle-aged bald man stood up by himself.

He shook hands with Lin Guangyao first, and said boldly and directly: "My name is Liancheng, from the Cultural Affairs Bureau. I heard that you have some ideas about China Film and Television, so come and listen."

"Director Lian, I have long admired the name." Lin Guangyao responded with a smile, "Specifically, it is not that we have ideas about China Film and Television, but my son-in-law Zhang Yun has ideas about China Film and Television."

"Zhang Yun..." Lian Cheng put his gaze on Zhang Yun and stretched out his hand immediately.

"Director Lian, this is Zhang Yun. We met for the first time, please take care of me." Zhang Yun said respectfully.

"You are too modest, I want you to take care of me." Lian Cheng laughed, and was very satisfied with Zhang Yun's attitude, "The younger generation is terrible, the younger generation is terrible!"

There are many young and promising young people who have seen a lot in Liancheng, and there are countless young people who are talented and proud. Although young people have the benefits of young people, they have little experience in the end. They encounter Liancheng who is not angry and prestigious, or pretend to be arrogant, or bend their knees, and there are too few young people like Zhang Yun who are neither humble nor humble.

"I've heard your name a long time ago, and I like you very much. I like your young man with an upright attitude." After Zhang Yun and Lin Guangyao sat down, they talked a few opening remarks and said straightforwardly. , "I won't talk too much nonsense, let's talk to us about China Film and Television."

It seems that Lian Cheng is a resolute and resolute person. Just after sitting down, he didn't even say a few words of kindness, and he went straight to the topic.

He looked at Lin Guangyao and said, "Boss Lin, I have heard of your name a long time ago, so I have to show me your skills today."

"I'm here today to join in the fun. I'll sign if possible. The real protagonist today is Zhang Yun." Lin Guangyao pointed to Zhang Yun with some pride, and said, "Zhang Yun, tell them something. Your thoughts."

"I don't dare to say the idea, it's just a little suggestion." Zhang Yun adjusted his mentality, and under the watchful eyes of Shen Fangyuan and Liancheng, he said slowly, "Before I speak my thoughts, I must ask. Director Shen and Director Lian, what do you think of the video platform of China Film and Television?"

"How do you look at it?" Lian Cheng said naturally, "China Film & Television is to shoot excellent domestic film and television works as a platform for cultural exchanges. What's the problem?"

"I think what Zhang Yun wants to say is, what kind of platform we want to build China Film and Television. Do we want to make money, or do we want to take on some other role, right?" Shen Fangyuan looked at Zhang Yun and asked Tao.

"Almost." Zhang Yun was noncommittal.

"I know what you are worried about. You can rest assured about this." Shen Fangyuan smiled. "For China Film & Television, we need it to promote China's culture, but to make money, we are not against it."

Anything that has a relationship with it will change its nature. For something, a certain thing, the above obviously pays more attention to its function and effect, rather than its profit.

Just like some official accounts, some activities organized above, and some buildings built. Whether you can make money or not is not important. The important thing is to make these things to bring benefits to the people and bring progress to the society.

Zhang Yun and Shen Fangyuan are already very familiar, and he certainly knows what Shen Fangyuan's thoughts are. But he still didn't know the meaning of Director Lian of the Cultural Affairs Bureau. The establishment of the Huaxia Film and Television app was the result of the joint consultation between the Cultural Affairs Bureau and the Film and Television Administration.

The most important thing for China Film & Television is to spread Chinese culture, not to make money. If Liancheng doesn't care about profit, then Zhang Yun feels that there is no need to continue this meeting today.

After all, he was a businessman first. If Zhang Yun abandons temporary interests for the sake of patriotism, Zhang Yun can do it, but for the sake of patriotism, he abandons an industrial chain with great potential, then Zhang Yun must reconsider.

"Of course we still focus on spreading culture. The movies you made recently are very good. The "Crouching Tiger, Hidden Dragon" caused a big sensation in the United States. What we want to achieve is probably like you, The Chinese culture spread. In the past, the Hollywood guys used to export culture to us. This time, we have to use China Film and Television to export to them!” Liancheng’s words sounded completely different from what Shen Fangyuan said.

But fortunately, Lian Cheng then brought the story back: "But we will not be so stupid to make money. The operation of China Film and Television requires a lot of funds, and we can’t always rely on funding from the bureau. What do you want to do, Just tell us that there is no need to make a roundabout. As long as the video platform of China Film and Television still plays a role in promoting and spreading Chinese culture, we will not interfere too much."

"With these words from you two, I can rest assured." Zhang Yun nodded after hearing what Shen Fangyuan and Liancheng had said, and began to express the plan he had thought about for a long time and wanted to implement. "For Huaxia The video platform of film and television, I hope that in the future, it will be built into China's unique'streaming media platform' for the whole world!"

Zhang Yun deliberately added an accent to the "streaming media platform".

"Streaming platform?"

Shen Fangyuan and Liancheng noticed this at the same time.

Shen Fangyuan glanced at Liancheng and expressed his doubts: "Aren't video platforms and streaming media platforms the same concept? Why do we have to emphasize streaming?"

Zhang Yun hehehe laughed, and then said: "Because these domestic platforms, including Huayao Film and Television, are not real streaming media platforms. The point where they stop is the same as the famous foreign platforms such as Yunque streaming media. A huge difference. What I have to do is to make Huaxia Movies and TV the first streaming media platform that can gain a foothold in the world!"

"what do you mean……"

"China Film and Television, it's time to find a way of its own. As long as it finds such a path, China Film and Television can then develop around this road in all aspects!"

Zhang Yun's "video platform" and "streaming media platform" are actually not the original meaning of the two. To be more real, "video" refers to a video that you must download before you can watch it, such as "Xunlei", while "streaming" refers to a convenient service that users can watch and cache without downloading.

Today's major players are actually streaming media servers, and they can all be called "streaming media platforms." Zhang Yun specifically emphasized here that he just wanted to say that compared with foreign countries, domestic streaming media platforms are too amateurish.

Let’s take Aiyouten as an example. These three platforms seem to have dominated most of the video field. A variety of film and television works have been launched on the three platforms in turn, but in fact, until now, none of these three platforms. There is a clear positioning, and there is no platform that allows users to pay willingly (except for variety shows that have been suspended).

The reason for this situation is that the content of the works on the three platforms is the same, and the quality of the works produced by oneself is stretched.

Tell me, the same "King Kong vs. Godzilla" can be watched on this platform and on that platform, so why do users have to repeatedly charge VIPs on three platforms? And sometimes you have to watch advertisements when you charge a VIP.

Of course, there is no need to be too harsh on this point. After all, works such as "King Kong vs. Godzilla" are not produced by any of the three platforms, so when buying and selling copyrights, naturally any platform can grab a grab.

What really leaves these streaming media platforms without any competitive advantage is the programs they produce.

TV series, movies, one family is worse than one family. This house produced a "High Aspiration", and there was a "Royal Dragon". There is no worst, only worse.

In today's society, all walks of life and the industry are more serious and serious, but when they are involved in the film and television industry, they have become the major screenwriters comparing each other. You said that as a paying VIP user, I spend money to watch excellent works, but what these platforms show up is a lot of rubbish. Can VIP users be willing to spend money?

I would rather watch piracy than spend the wrong money!

——No, some dramas are so bad that you don’t even want to watch piracy.

In addition to the above two points, what is even more outrageous is that major platforms are not only satisfied with "video".

When a user opens a certain film and television app, doesn’t all he want is to watch film and television dramas? But every time you click in, you can see a variety of useless columns such as short videos, comics, e-books, etc., as well as all kinds of outrageous to not-outrageous advertisements, which completely change the taste of the platform that should be watching videos. Stitching monster.

Isn’t this common sense if you want to read comics and find a dedicated comic app, if you want to read a book, find a dedicated app, or want to watch a video, find a short video app? How come to these platforms, as if it wants to use one software to do things that others can only do with four or five software?

With this kind of perception, apart from fans in the fan circle, who wants to spend money on them every month?

It is precisely because of this that although a number of platforms such as Aiyouteng are enjoying each other every year, they are basically at a loss in terms of user payment. Their revenue often comes from advertising.

This is completely two revenue models with foreign streaming media platforms.

Whether it is the well-known veteran streaming media Netflix, Disney+ under Disney, HBO under Warner, or AppleTV+ under Apple. These streaming media platforms all rely on users to pay for their main profit directions. And so they can make a profit, and Netflix can even achieve a completely ad-free mode, because these platforms have exclusive content that they can get.

Needless to say, Netflix has been working as a streaming media platform since 2007, and the total number of outstanding dramas broadcast exclusively can catch up with the number of outstanding TV dramas of China in the past ten years. The hit zombie film "Dynasty", and "Stranger Things" and other hits and good shows, on the entire platform of these flying, it is just "normal level". With so many excellent and exclusive content, Netflix's VIP users are naturally willing to spend more than a dozen dollars a month to pay for their favorite film and television dramas.

Disney's streaming media platform started late, but it can't hold back its too many classic IPs. The "Mandalorian" of the previous two years immediately gave Disney+ a firm foothold. The original series such as "Wanda Vision" and "Rocky", which were successively launched this year, are also enough to attract fans. Marvel's works are on the shelves, and Disney+ has a bright future.

As for HBO... Don’t think DC looks like an adopted child in front of Warner, but HBO has developed very well. It has old IPs such as The Hobbit and The Matrix. In addition, it is just an animation god. "Rick and Morty" has attracted countless paying users for HBO.

AppleTV started similarly to Disney. Apple also knew that its own mobile phone could not do the traditional old film and television company. So after launching its own streaming media platform, Apple TV, which is rich and willful, immediately announced a number of film and television drama plans, so as to use the most luxurious The lineup, the best episodes, attract enough paying users.

Look at these ambitious streaming media platforms, and then look at the messy major video sites in the country. The gap is simply swearing.

Others make websites, in order to attract users, and strive to create various IPs and various pillar-type works, and the domestic is probably-you like to see it, anyway, you have no other choice if you don't.

Although in recent years, there have indeed been platforms trying to make changes and make excellent works exclusively for themselves. For example, the toilet station wins users with variety shows such as "Sister Riding the Wind and the Waves" and "Longing for Life"; another example is iQiyi, which has also produced Fog Theater and produced many self-made suspense dramas such as "The Hidden Corner". However, issues such as content approaching and worrying quality have not been resolved until now.

This group of platforms is not as good as Station B. B stands for Fanju and all kinds of second creations. It is very popular, and it is much more chic than them!

Platforms such as Huayao Film and Television and Tomato Film and Television in this world are almost exactly the same situation as the earth. Had it not been for Zhang Yun's "story is king" plan, and He Yubai's "China American TV Show" plan, neither Huayao Films nor Guanghai Films would be able to make a profit only by paying users.

However, although Huayao Films and Guanghai Films are slightly stronger than other platforms, it is difficult to get rid of the shortcomings of domestic film and television platforms. Various stitches and uneven quality of works occur from time to time.

At present, Zhang Yun’s future development plan for China Film and Television is to make China Film and Television become the first company that can be comparable to well-known streaming media platforms such as Netflix. It is produced by China Film and is responsible for spreading the international flow of Chinese culture. Media platform!

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