My Best Wife

Chapter 860 Returning to Sammy (15)

"But in fact, this meets the needs of many consumers. After all, many cosmetics are expensive, but they may not be suitable for everyone's skin, and a small gift box allows them to spend a small amount of money to experience the big name, and at the same time can judge whether this product is suitable Myself, so I think there will be a good result in actual sales."

Fang Zhiqiang is never afraid to try boldly. He can think of often some bizarre ideas, not to mention that the current Sammy really needs strong medicine.

An employee raised his hand a little hesitantly: "Fang Bu..." He just wanted to call Minister Fang, and after thinking about it, he quickly changed his words: "Fang Zhu, I think the effect of this activity will definitely be there, and it can be expected to drive a high level. Popularity and sales. But I think it’s a bit like setting up a stall, and it’s not in line with our Sammy’s image line, so I’m wondering if it’s better to package this event taller."

Fang Zhiqiang became interested. In fact, he was also aware of this, but he was a pragmatic person. It would be really difficult for him if you let him rectify those tall things.

"I think it is possible to create a theme for this event. Now many art websites are not talking about a hot topic called Xiaoquexing. This event fits the feeling of this Xiaoquexing. A small but exquisite high-end A small gift box that people want to enjoy. So, I use small fortune as the theme, and then design some nice promotional roll-up banners and posters, etc., to create a very strong atmosphere, will it be better?"

This idea aroused the approval of many people. Fang Zhiqiang nodded and said with a smile: "Yes, as a high-end mall, we sell not only products, but also image and customer experience. I think your suggestion is very good. The image design of this theme is left to you. If the effect is good, the bonus will be yours."

The man nodded happily: "Thank you Fangzhu."

Immediately afterwards, Fang Zhiqiang raised the problem he encountered: "Then we have at least one event now, which is the little fortunate for cosmetics. And the next piece of clothing, I don’t know if you have gone to the mall. Turn around and see those discounted signs, how do you feel when you look at them."

Suddenly everyone talked about it, saying that it was like setting up a street stall, which seriously affected Sammy's image as an international mall.

"Everyone feels the same as mine, so it goes without saying that the customer experience is even more so. Those who come to us for consumption are all elites. They don't want to see this kind of clearance sale. But the season is about to change. Indeed, many counters and shop fronts have to be cleared, so everyone will discuss the counters next, how can we carry out a reasonable promotion and clearance without lowering the image of Sammy."

When the goods are released during the season, it is nothing more than discounts, price reductions or full reductions, but whichever is the behavior of falling prices, but it is not good if it is not cleared. After all, the fashion update is too fast for clothing. One season’s clothes are reserved for next year.

Everyone talked about it, and then someone stood up and said, "Fangzhu, and you don’t know if you can shop online? My girlfriend likes shopping online. I remember that there is a lucky bag online now. The next lucky bag, you don’t know what kind of products will be in it, but it’s generally more value-added. In fact, some seasonal products are combined and cleared, but this form will make people expect surprises, because they don’t know. What's inside. Just like the line in "Forrest Gump": Life is like chocolate in a box, you never know what the next one will taste. So I was thinking, this one is clearing, are we? Can it also take the form of a lucky bag?"

Fang Zhiqiang has learned about online shopping. After all, his company is also building such a business platform. However, he does not have the habit of online shopping himself, and naturally did not know so much. Hearing this employee say this, he was immediately interested, and at the same time I deeply feel that the rise of online shopping has brought infinite creativity and has had an unstoppable impact on the traditional physical industry. However, if they can actively learn and improve, then it may not be an opportunity for the entity to move to a higher level. .

"This idea is also good. Let me just say, everyone will discuss together, there will be more ideas." Fang Zhiqiang said with a smile: "But why do I have a feeling, after I leave, both of you become It’s getting more and more literary. It’s a little fortunate, and it’s Forrest Gump. Selling clothes to clear the stock can get involved in life. It seems that I was too silky before, and Minister Zhao was well-directed." Said to the planning director with a smile.

The planning director hurriedly smiled and said: "Where is Fangzhu's method refreshing me, I have to learn more."

I made a joke, and the previous gap was virtually resolved. At this time, the assistant ordered the meal. A group of people were eating and chatting, and another new girl suddenly patted his head: " Have you watched a TV show recently? It's the show where the stars and the stylists matched clothes and walked on the runway show."

Some people said they had seen it and some said they hadn’t. The girl named Xiao Du continued and said, “I’m wondering, can we imitate this form and innovate it.” She was excited. I got up, put the lunch box down, stood up and said while making gestures: "Just build a runway on the floor of the clothing area, and then let customers choose clothing in the brand area to match them, and then walk on the runway for the show, we will record MV and other photos are given to customers in the form of leaving a most moving memorial. At the same time, some professional models and beauty pageants can be invited to comment, and the champion, runner-up and third runner-up, as well as the top ten beauties, are selected. These customers can enjoy very hot discounts. Of course, this discount rate can only be helped by the boss.

"Especially we can be a little more professional, and the layout and effects of the runway can be made high-end. Please invite some judges who often appear on TV shows, so that it seems that the whole event has gone up in one step.

Xiao Du finished speaking and looked at them grinningly. This idea is indeed relatively new and impressive. Girls love beauty and are eager to show themselves. Girls in Shanghai are extraordinarily stylish and generous, and they understand the trend. Fang Zhiqiang felt that there would be many girls positive. Participate, immediately make a decision: "Okay, write down this idea, we will discuss it in detail later, and also design a theme, the layout of the event site, and who to invite to participate."