My Best Wife

Chapter 111 Missy (6)

Fang Zhiqiang hurriedly hurried, and finally ran to the front desk of the company to punch the card one second before being late. Seeing that he was not late, he finally arrived, Fang Zhiqiang let out a long sigh.

"Assistant Fang, you are really stuck at this time today, do you know, Mr. Wang told us when he came earlier, saying that today you are going to get off work according to the normal time, if you are late today, let us Tell you to go directly to the women's supplies store on the third floor to be a clerk and stop entering the office." The girl at the front desk looked at Fang Zhiqiang's arrival and smiled with her mouth covered.

"What? She really said that?" Fang Zhiqiang's eyes widened.

"Yes, Mr. Wang told me personally, so, you are very risky today."

"It's a good risk, it's really too risky." Thinking of the consequences of being late, Fang Zhiqiang also got a chill in his back.

Fang Zhiqiang walked into the company slowly, and then walked to the innermost.

Every time before Fang Zhiqiang came, the door of Wang Xia’s office was open. It was only after Fang Zhiqiang arrived that Wang Xia would let Fang Zhiqiang close the door. Obviously, Wang Xia wanted to see with her own eyes when Fang Zhiqiang entered the company. of.

It is the same today. Before Fang Zhiqiang went to her desk, Wang Xia sitting inside shouted directly: "Fang Zhiqiang, bring me the research report you made these days."

Fang Zhiqiang nodded, took out the research report he had done these days from his bag, walked into Wang Xia's office, and handed the report to Wang Xia.

"Fang Zhiqiang, when will you let me see you come to work earlier than me?" Wang Xia looked at Fang Zhiqiang and asked.

"Mr. Wang, you can't blame me for coming too late, you can only blame you for coming too early, how many people in the entire company came earlier than you?" Fang Zhiqiang was speechless, Wang Xia went to work almost every day The earliest company to come.

"Oh, talk back, right? You can step into the company every day if I came early?"

"I am punctual," Fang Zhiqiang muttered.

"Well, it looks like you are really going to sell sanitary napkins."

"Don't don't don't, Mr. Wang, don't you always do this trick, okay? You don't have humorous cells, I just made a joke to ease the atmosphere, don't take it seriously, hehe..."

"Don't laugh, what you have eaten in the morning is fried dumplings."

"how do you know?"

"Go and get rid of the disgusting thing on my teeth by myself, it's really disgusting." Wang Xia said disgustingly, and then began to flip through the research report made by Fang Zhiqiang.

As soon as Wang Xia looked at Fang Zhiqiang's research report, she immediately entered a serious mode, without saying a word, watching it quietly. Fang Zhiqiang knew Wang Xia's character, so he didn't say anything. He sat opposite Wang Xia and waited quietly. Of course, he was also concentrating on cleaning out the things on his teeth with his tongue, which was indeed a bit disgusting.

"How do you think you are doing this research report?" After a long time, Wang Xia finally read the research report, and then dropped the report on the table and looked at Fang Zhiqiang.

Fang Zhiqiang felt a little bit in his heart, it seemed that he must have not done it well.

"Mr. Wang, I'm sorry. I have done this for the first time. I have no experience. I am actually not good at doing it, but I do it with my heart. I have carefully studied every data. What's wrong Tell me wherever you are and I will correct it right away." Fang Zhiqiang said quickly.

"You are too modest. You did a good job in this research report." Wang Xia suddenly smiled and said.

Fang Zhiqiang's eyes widened, and then he cursed: "You are sick, well done you are scaring me here, it's interesting and boring."

"Yo, here it is again, right?"

"No, no, Mr. Wang, I have this temper. It's not the first day you met me. If you don't remember the villain, let's continue to talk about the report." Fang Zhiqiang said quickly.

"I said, this research report is well done. Of course, it is not the best report I have ever done. There are some problems in many places, but they are all minor problems. The reason why I say you did well is because I can see that you are doing it very seriously. This is the first time I have seen someone make a research report. The recorded data is as thick as a book." Wang Xia said with a gesture of the thickness of the report.

"Ah? Shouldn't you do so much? No one has taught me. I fill in strictly according to the form, and I personally think that the more detailed the data record, the better it can reflect the existing problems. "Fang Zhiqiang said awkwardly.

"Then tell me, what do you think is the problem with this underwear store? Why can't its sales rise? It has fallen so much in the past few months, which is much worse than other stores." Wang Xia Asked directly.

"This one……"

"Don't tell me that you have recorded so much data for nothing. Don't forget. I told you that recording data is just a survey method. The purpose of my investigation is to get you out of underwear shops. What is the problem? It's not for you to sit there every day to watch women buy underwear." Wang Xia frowned suddenly.

"Personally, I am not sure if it is right, but based on my findings in the past few days and the data, I think there may be three problems in the underwear shop." Fang Zhiqiang thought for a while.

"Three? Okay, then you can talk about it."

"The first one, the positioning is not clear." Fang Zhiqiang secretly looked at Wang Xia after he finished speaking. He had never done this kind of work before and had no relevant experience, so he had no idea at all.

"Next, why the positioning is not clear." Wang Xia nodded.

“I’m doing surveys there these days, and I have done detailed survey data. According to the survey data, we can see that the customers entering the store are of all age groups, from girls in their teens and 20s to their forties. There are women at the aunt level, and there are people at all levels, such as students, white-collar workers, housewives, etc. In other words, people who don’t have money will buy it, and those who don’t have money will come to see it. The problem is. I don’t know this very well. I haven’t done sales before, but I know that no matter what we do, we must first determine who the customer is. For example, I buy clothes, I’m still young, I I don’t have money, so I will go to shops where the clothes are more casual, young and inexpensive. I won’t be able to enter the rest of the shops. I can’t go to an elderly shop to check clothes. Only elderly people enter the store, and people of other ages will certainly not enter."

"This is positioning, and people of all ages and financial conditions in this store are going in. This shows that they have problems. Maybe they think it is all-round, but the result of doing this is definitely that no one is satisfied and there is no target. The customer group does not have their main target, and they want to do everything, so they must be unable to do everything well. The main reason is that customers will have a sense of distrust and dislike. I think this is the problem. You can think about it. If Mr. Wang, you go to buy clothes, you must go to those high-end fashion clothing stores. If, in the store, you see a wall selling stalls hanging on the wall, what would you think of this store? Do you still have the desire to buy things in this store? In addition, you are like me. When you enter a store to look at clothes, you suddenly see a piece of clothing with a price of 10,000 yuan. My first thought was to leave quickly. I am not staying here. Therefore, I personally think that positioning is very important, and this store has fallen into a situation where there is no positioning or positioning confusion. There is no specific consumer group, so sales performance has been poor." Fang Zhiqiang glanced at it. Speaking, he was talking about his own thoughts.