Chapter 29 Honda’s sense of crisis (add more, ask for collection)

At present, the general displacement of locomotives is 125cc, the structure of the locomotive is also very simple, and the positioning is only a tool car.

Now that the Yamaha R1 mid-level car comes out, it has directly turned the heavy locomotive into a luxury product, refreshing everyone’s understanding, and at the same time has a big impact and influence on the industry.

After all, this is a blockbuster fried product!


Sundiro Honda Motorcycle Co., Ltd. was established in 2001 by Sundiro Holdings Co., Ltd., Honda Giken Industrial Co., Ltd., and Honda Giken Industrial Investment Co., Ltd., with a registered capital of 130 million U.S. dollars. The equity ratio of China and Japan is 50%.

Sundiro Honda Motorcycle Company is a joint venture of Honda in China.

The previous 250cc engine was developed by Sundiro Honda, and the main R&D personnel are still Japanese.

The engine developed with such great financial resources and manpower was eventually found to be so many generations behind that the 250cc engine lags behind.

This shocked Sundiro Honda and the parent company of Waguo Honda, and immediately held a remote video conference.

Honda has always been a leading company in the locomotive industry.

Now Feiyue has produced such a product as Yamaha R1, which makes Honda feel a crisis!

The leading position is lost!

Sundiro Honda, meeting room.

Tian Chengming, Honda’s chief engineer, Lin Guohui, president of Sundiro Honda, and senior staff of Sundiro Honda, all sat in the meeting room.

There is a big screen in the middle of the meeting room. Some senior personnel from Honda headquarters are participating in the video conference on the screen, including Honda Motorcycle President Honda Ueno, Engineering Department Head Kokyo Ichiro, and Commerce Department Head Yui Aoi. Wait for everyone.

The name “Honda” is derived from the Honda Motorcycle Company founded by Mr. Soichiro Honda in 1948.

“Honda” is the surname of Mr. Soichiro Honda.

The h in the logo is the first letter of “Honda” pinyin honda.

Honda Ueno is the grandson of Honda Soichiro, one of the family members, and the president of Honda Motorcycle Company, who specializes in the production of Honda motorcycles.

So many Honda executives gathered here because of the sense of crisis brought by Feiyue and Su Qin.




Originally, Honda didn’t look down on Feiyue, a small motorcycle manufacturing company that was on the verge of bankruptcy.

However, such a humble small company brought a crisis to Honda!

Honda Ueno looked at the launch of Feiyue’s new Yamaha R1, and his face was shocked, because the Yamaha R1 was so amazing.

“Xiao Qiaojun, judging from your professional level, is it difficult to make a 1000cc engine with large displacement?”

Kokyo Ichiro, the chief engineer of the Japanese local Honda, said: “It is very difficult, even more difficult than the engine development of a car!”

“Because motorcycles have limited places where the engine can be installed, they are not as spacious as cars, so this requires that the motorcycle’s engine can’t be too big!”

“It is too difficult to use a large displacement in a small engine, but also to produce 200 horsepower!”

“This one must take into account the engine’s operation, injection, high temperature of the material, thermal efficiency, etc.!”

“To be honest, our Honda is currently unable to produce a 1000cc engine.”

Tian Chengming said: “Yes, I agree with Mr. Xiao Qiao’s opinion!”

“At the beginning I didn’t think they could make such a high-performance engine, but in fact they did make it, and also made the Yamaha R1!”

Lin Guohui opened the mouth and said, “I think we are not the time to raise the ambitions of others and destroy our own prestige.”

“What we have to do is to find a way to break the game, otherwise our Honda’s leading position will be threatened.”

Although Feiyue Locomotives owns Yamaha R1 products, it is certainly impossible to replace an established company with deep-rooted development such as Honda for a while.

But the threat still exists.

And this threat is not small, otherwise these senior executives will not hold video conferences temporarily.

Honda Ueno said: “Mr. Lin is right. According to the current situation, we are now a lot behind in technology.”

“Mr. Tian, ​​Xiao Qiaojun, if we invest manpower, material and financial resources to develop a 1000cc engine, how long will it take to develop it?”

Both Kokyo Ichiro and Tian Chengming frowned slightly.

I think it took three years to develop a 250cc engine.

If 1000cc is developed this time, I don’t know how many years it will take.

It is developed after three to five years, and it may be eliminated again.

Xiao Qiaoyilang’s face was a little embarrassed and said, “It’s a bit difficult.”

Yui Aoi, who had been silent next to him, said: “In fact, we can buy a Yamaha R1 and come back for reverse research!”

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