Life is Perfect

But all the people present are big boss-level figures, and they naturally have some understanding of the trend of new consumption, so everyone is expressing their own opinions and ideas.

After all, this is just a dinner party, not a formal meeting, everyone can express their opinions and express their own ideas.

Gao Xiang is also familiar with the topic of new consumption. After all, as a young man and a person who is sensitive to the market, he has also learned about new consumption after starting a business.

However, I didn't express my own views. Anyway, I just follow these big guys to learn with humility.

While Gao Xiang was listening attentively, Jack Ma suddenly looked at Gao Xiang and said, "Mr. Gao Xiang, what do you think of... new consumption?"

.............. As soon as these words came out, the eyes of Han Fudong, Lu Yuan, Ma Huateng and other bigwigs fell on Gao Xiang again.

Jack Ma is a test for Gao Xiang, or he wants to see what a young man thinks about new consumption.

Gao Xiang is the youngest participant in the whole dinner table.

It can be said that every capital tycoon and business giant has his own temper or arrogance.

In their opinion, not everyone can eat at the same table with them, or they don't have much energy to waste time.

When these bosses saw Gao Xiang at the dinner table, they were very surprised and shocked at the moment, and at the same time, they were a little suspicious: Is it a backdoor relationship to participate in such a high-end dinner at a young age? After all, Gao Xiang is too young. The bosses have struggled for decades to have such a status today, Gao Xiang was on an equal footing with them as soon as he came up, the bosses naturally wanted to see if Gao Xiang had this ability.

Jack Ma suddenly turned the topic to himself, Gao Xiang was also slightly taken aback, but he was not in a hurry.

He was destined to shine.

: The third update, I beg for automatic subscription and monthly tickets, flowers, evaluation tickets, gratitude!! Work!

Chapter 483

Gao Xiang sorted out his thoughts, put down his chopsticks, looked at the bosses present, and said, "New consumption, this is already an inevitable trend."

"Now in this great era, the people have become richer, and the consumption concept has undergone significant changes, so new consumption will inevitably emerge. The predecessors have already said this in this regard, and I will not repeat it."

"What I want to say is that in the era of new consumption and new retail, marketing innovation is the key to breaking the shackles of corporate market growth!"

Gao Xiang paused as he spoke, looked at the people present, briefly observed the expressions of the bigwigs, and found that the eyes of all the bigwigs were full of anticipation.

Therefore, Gao Xiang continued: "At present, many companies are facing the situation of weak growth.

Enterprise "[-]"

Growth has become the primary problem for enterprises to solve, and it is an indisputable fact.

Businesses can no longer rely on traditional marketing for growth.”

"It's well known.

The traditional marketing theories all originated from the market development trend of the industrial era, from the traditional and four marketing management theory to the brand image theory to the integrated marketing theory and then to the positioning focus marketing theory.

Its brand marketing practice is based on advertising and public relations."

"But now is the age of the Internet, many new consumptions have been born, and in the past three to five years35 a large number of new local consumer brands have begun to emerge.

For example, Xiaoxian stew, Yu Wenqing bird's nest water, Lin Qingxuan, Mary Dalgar, cassava beauty instrument, etc. have become an emerging force in the market that cannot be underestimated."

Everyone present listened to Gao Xiang's words very seriously, it seemed that Gao Xiang was... the absolute protagonist at this time.

Although young, this does not prevent him from becoming the protagonist.

"at the same time.

There are also some traditional old brands such as Pechoin that have returned to the market through marketing innovation.

achieve market growth.

These...brands have mostly abandoned traditional advertising and marketing routines and adopted methods that are far lower than traditional marketing budgets, so we need to seriously consider this aspect."

"Under the new consumption, marketing innovation can show different manifestations.

Including business model innovation, product innovation, channel innovation, media communication innovation, brand innovation, household relationship innovation, talent organization innovation, cultural concept innovation, marketing innovation, customs activity innovation, etc.

Gao Xiang's voice echoed throughout the restaurant, and everyone else was staring intently.

After Gao Xiang finished speaking, he said with a faint smile on his face: "These are some superficial opinions of my junior, and I hope to discuss it with all seniors."

Everyone pondered what Gao Xiang said.

These big guys will naturally think of some marketing and advertising below.

But Gao Xiang, as a young man, provided a new way of Fang Wei.

Hearing Gao Xiang's words, Jack Ma's eyes flashed with brilliance, but just as he was about to say something, Mr. Lei preempted him.

Mr. Lei is also an internet celebrity.

At the beginning, the phrase '' swept the Internet.

"Marketing innovation has become a brand explosion in the new consumption era.

The only way for market growth, the energy released by innovative marketing behaviors in the Internet age may be far beyond your imagination, such as Jiang is a good example."

Mr. Lei looked at Gao Xiang and said, "Gao Xiang, what do you think of this?"

Gao Xiang pondered for a moment and said, "The birth of the Internet and the growth of the mobile Internet.

Almost upended the entire traditional industry.

Even more, our concepts and thinking have undergone a baptism, such as Mr. Lei's Xiaomi...that's it."