Legendary Hollywood Producer

The earth is abundant, and life is not lonely.

Long before the mainland entered the Hollywood Vanity Fair, many Asian countries had dealt with it one after another.

They walked in with ambitions and sincere capital.

However, Hollywood, the capital monster named fame and fortune, wants more than just a little money. When you try to peek at the Hollywood cake, you don’t know that Hollywood is also staring at the movie market behind you.

For a long time, Hollywood has never given up its policy of opening up the film market in other regions, and co-production is just one of the small methods.

Let’s give an example, let’s talk about the situation in the mainland.

In Hollywood’s eyes, the world’s film market is divided into two types, one is the domestic market (including the Canadian market, but also, Canada has not been out of the control of the United States, in all aspects, there is no island country and the younger brother. Big Smecta's national confidence), one is the international market, which is divided into three major regions-EMEA represented by Europe, the Middle East and Africa, the Asia-Pacific region (including Australia), and Latin America.

Except for the mainland, these international markets have almost implemented "48% of the projectors and 52% of the publishers and producers."

On the mainland, it's more special.

Beginning in 1994, the first Hollywood blockbuster "Death of the Dead" entered the mainland until 2012, the two sides promoted the "Memorandum of Understanding for Sino-US Films" (mainly Hollywood is behind it. In fact, the mainland market has risen. Too little profit). In the past 18 years, Hollywood can only get a 13% share in the mainland, and this 13 also includes some taxes to be paid. This is also the reason why Hollywood has been reluctant to further cooperate with the mainland in those years, and no one wants to work for people in vain.

Lao Mei, he is not a mountain cannon either. Seeing the prosperous mainland film market day by day, in 2012, she finally couldn't help it and asked for a price increase.

In the end, it succeeded in raising the ratio to 25%. In fact, it’s not bad to get 23%. Again, if you are in the mainland, you have to look at the mainland’s policies, and the mainland’s film screenings have to be paid to the film industry There are not many developing special funds, and both parties share 5% of the profits.

What was negotiated in this way, there was no less trouble.

In 2013, something happened, Hollywood refused to share the accounts in the mainland that year.

This is the case. Haven't the two parties signed the "Memorandum of Understanding on Chinese-American Films" at the WTO. After such an adjustment, after a year, China Film felt that it had suffered a big loss. Many of the profits that clearly belonged to them were lost to Hollywood movies for no reason. After the merchants have left, they are no longer willing to pay for the value-added tax account, and should be paid by people from Hollywood.

The people in Hollywood will definitely not do it after listening to it, and they are unwilling to pay.

The two sides were in a stalemate in this way, and the result was that the mainland divided the accounts to Hollywood that year. They refused to accept it in order to show their faces.

Think about it, Hollywood is a domineering side in the world's film market, so why should it always be threatened by the mainland? In the past, they could still ignore it, but later, the mainland's film market has risen. It has directly become the world's second largest ticket warehouse. Hollywood people can no longer ignore it, but the mainland is very strong. Domestic films have been protected, the quota for the introduction of Hollywood blockbusters, and the screenings have been postponed... All kinds of harsh conditions made Hollywood people gritted their teeth, and the issue of the "VAT reform" that year was just one small incident.

From the perspective of the mainland, it is even more interesting.

If you think about it, I have surrendered part of my own movie market. You are still not satisfied. This may be the attitude of the mainland to Hollywood.

After all, mainland movies in the United States do not have the same treatment as local Hollywood movies, so why do you come to my house to show you, I have to show you a good face, is it unfair to think about it? This is the basis for both sides to treat their own problems. Up.

One is getting used to it, and has been treated well all over the world, but hit a wall here, and the other is not afraid of you in every way, and even has the idea of ​​replacing it, how can it be allowed to be reckless. There are also reasons why the two sides cannot adjust. Either they are fair or unfair. Whatever you do, this is where the mainland’s hard-hearted lies. It clearly means not treating you too well.

Moreover, the mainland is always thinking about opening up the Hollywood market.

Whether it's the co-production of the six major Hollywood, China Film and Hollywood, or Fosun Group's high-profile announcement, it will invest US$200 million in Studio8 and join Li Ang's new work "The Proportion-Lynn's Long Intermission". After the film was released, the mainland box office was 160 million.

To the back, the mainland's Wanda Group acquired Hollywood's second-tier production company Legendary Pictures (this production company participated in the "Batman" series, "Watchmen", "Pacific Rim", "World of Warcraft", "The Great Wall", etc. Wait for the well-known major movie production), Ali Pictures invested in the classic series of film "Mission Impossible 5: Mysterious Nation", and launched official cooperation with Paramount Pictures to promote and develop derivatives in the field. And Huayi Media, the first person in the private entertainment field in mainland China, will naturally not lag behind. He established a wholly-owned subsidiary in the United States and reached a cooperation with Hollywood’s new film company STX. The two sides have launched 18 films in 3 years. Filming plan, and have a global account and share the movie rights proportionally.

Among so many cooperation models, perhaps only Light Media is the purest. They don't have so many ideas, and their starting point is to make movies.

They chose to use the capital in their hands to make their own movies with the help of the Hollywood team. In this way, the consideration must be to learn from Hollywood’s advanced production experience and industrial technology, and to improve the quality of their own local creations. Such a model of financial and re-production is also a very good attempt.

Entering Hollywood is something that every economically emerging country wants to do, and the country will also introduce many policies to support the local film industry for this purpose.

The biggest purpose of this is, of course, to export the culture of one's own country and to subtly change the thinking of the people who watch the movie. In this regard, the island country should do the best. Their influence on Hollywood is increasing day by day, and they have controlled a certain degree of voice. In Hollywood, which is full of Jewish power, it took a lot of time to achieve this step and paid more.