Legend of Xiangjiang Tycoon

Chen Boshen is the editor-in-chief of "Film Biweekly". With his current position, he no longer needs to be an interview reporter in person. However, this time he still came to the leading theater of Jiahe Cinemas in Mong Kok. He wanted to see this film during this period. Movies that have been advertised at such a high price.

　　 When he entered this theater, the movie was about to begin. He took a look at the people around him, and the attendance rate reached at least 70%. It seems that many people, like himself, are rushing to publicize.

　　 The opening animation of the film let him see the ambition of Kylin Pictures, but ambition only means ability, but the opening animation is very powerful, Chen Boshen wrote in the notebook.

However, the scene of Zhu Xiucai's suicide at the beginning almost dissuaded him. He saw the name "Happy Ghost" and thought it was a happy comedy. The result was so horrible at the beginning, which made him a little disappointed in the movie. Chen Boshen wrote about his feelings. On the book.

　　 Then the scene changes, let him breathe a sigh of relief, it seems that the film is still mainly happy.

The plot after 　　 made him feel very happy, especially the people watching the movie in the screening room laughed happily. He couldn't help it anymore and also laughed.

　　 At the end, he knew that this was a successful film. He wrote his film reviews in his notebook, and prepared to narrate the film "Happy Ghost" when the "Film Biweekly" was published next Monday.

　　 He Guanchang walked into Zou Wenhuai’s office with a few forms, ready to report to Zou Wenhuai on the release of "Happy Ghost" yesterday.

He Guanchang put the compiled form on Zou Wenhuai's desk and said: "Yesterday, the box office of "Happy Ghost" has been calculated. 24 theaters have shown three shows, with an average attendance rate of 62.7% and a box office of 250,000 on the first day. More than one thousand eight hundred yuan."

　　 The box office on the first day was over 250,000. If this last year, there would be a chance to win the annual box office championship, but don’t forget that in November, the movie ticket price increased by one-third to 8 Hong Kong dollars.

　　 But if you can get such a box office on weekdays, it can be said that "Happy Ghost" has been successful, but Zou Wenhuai can't take it lightly. It depends on the audience's reputation.

　　 So Zou Wenhuai asked, "Achang, how did the audience respond?"

　　 "The audience's reaction was extremely intense. When "Happy Ghost" was being screened, the theater kept laughing, and even cheered the sugarcane gang while throwing the sugarcane like a screen." He Guanchang said with a smile.

　　 "Oh, there are other things, the audience does not like something, call Li Zhiwen to ask him to change it." Zou Wenhuai said in a deep voice.

　　 bite cane gang refers to the audience at the midnight show. The midnight show is the touchstone for the new film screening. By understanding the audience’s reaction, the film company and director will even re-edit and re-edit and re-make everything to the audience’s favor.

When 　　 was shown at midnight, mobile vendors sold sugar cane, fried chestnuts, braised beef offal, grilled corn, popcorn and other snacks in front of the theater.

At midnight, the audience will buy some food and enter the screening hall. After entering the theater, they chew the sugarcane while applauding or cursing, and even throw the sugarcane on the screen when they are dissatisfied. As a result, the midnight audience gets a "cane bite gang". a.

　　 "It's not that it feels bad, it's that it feels too good, too excited, that I threw the sugar cane to the screen." He Guanchang smiled.

　　 "That's good, it seems that the response of "Happy Ghost" is good, how about the box office of Shaw Brothers and Lisheng?" Zou Wenhuai asked.

　　 He Guanchang said: "According to their screenings, Shaw's "Leprosy Fist" has a box office of around 150,000, and Li Sheng doesn't need to think about it. The box office of 50,000 Hong Kong dollars is pretty good."

　　 "How is the reputation of "Leprosy Fist"? Zou Wenhuai said.

　　 "It's an ordinary Shaw Brothers martial arts movie, neither good nor bad." He Guanchang said.

　　 "Then there will be no pressure. It seems that if Li Sheng comes back for a few rounds, she has to sell the theater." Zou Wenhuai said.

The four leading theaters of 　　 Lisheng Cinemas were all joined in Jiahe Cinemas before. That is to say, Lei Juekun started the idea of ​​making theaters this year, but did not join Jiahe Cinemas.

　　 then Zou Wenhuai said: "The day after tomorrow is Saturday, and the students are on vacation, all weekend time is allocated to "Happy Ghost". Also, buy me all the front pages of the newspaper to promote "Happy Ghost"."

　　 "I'll make arrangements." After He Guanchang finished speaking, he left Zou Wenhuai's office.

　　......

　　 "Selling newspapers, selling newspapers, Jiahe Cinemas "Happy Ghost" was on fire, and the box office exceeded 300,000 Hong Kong dollars on the first day."

　　 "Give me that one." Zhao Yazhi walked on the street and said to the newsboy.

Zhao Yazhi paid the money, picked up the newspaper and read it. Zhao Yazhi bought "Sing Tao Daily". She skilfully turned to the entertainment treasure of "Sing Tao Daily". The headline on the front page was very eye-catching-"Happy Ghost" With rave reviews, the audience is 100% satisfied.

　　 Actually, Hu Xian didn't want to report. After all, the newspaper that "Happy Ghost" advertised was "Kirin Daily". However, there was no breaking news. Hu Xian had to pinch his nose and let the editor below report it.

Zhao Yazhi bought several newspapers one after another, all of which promoted the reputation of "Happy Ghost". He gave a very high evaluation of the movie "Happy Ghost" and said that it is a comedy suitable for all ages. Advise people to be kind. Teach students the positive meaning of correcting their shortcomings.

　　 Zhao Yazhi felt incredible. She had also been to the set, but she didn't feel that "Happy Ghost" had such a positive meaning.

After the promotion of various newspapers, "Happy Ghost" was completely popular. The box office on the second day reached 500,000 Hong Kong dollars~www.readwn.com~ and on the third day of the student holiday, the box office reached 800,000 Hong Kong dollars, and The theater was full and there were no empty seats. This was all based on the promotion of "Kirin Daily" and the reputation of "Happy Ghost".

　　 Even though the weekend has passed and the students have gone to school, the daily box office can still reach 400,000.

　　......

　　 Shao Yifu was very depressed. In order to match the "Happy Ghost", he specially filed "Leprosy Fist". As a result, he still hadn't played "Happy Ghost", and he couldn't help but become a little curious about Li Zhiwen.

　　 Shao Yifu is very depressed, Lei Juekun feels even more depressed.

Li Maowen saw the huge sales of "Happy Ghost" and he no longer dared to hide it from Lei Juekun. If "Happy Ghost" hit the street, he would still dare to hide it. Now that "Happy Ghost" is very popular, he dare not hide it anymore, for fear. Li Zhiwen talked a lot and told the story.

　　 "You mean "Happy Ghost" was originally intended to be shown on the Lisheng Cinema?" Lei Juekun asked.

"Yes, I felt that the film was not very good at the time. I said that the base fee was 500,000. Then he asked us how many theaters we have on the Lisheng Cinema Line. I told him truthfully, maybe because our theater line has fewer movie theaters. That's why." Li Maowen said tremblingly.

　　 Lei Juekun felt a headache. He was very optimistic about the movie market, but the stock price of Jiulong Construction was unstable and he had to shift his focus. As a result, he missed the talent of Li Zhiwen.

Lei Juekun said in a deep voice: "It doesn't matter if you don't seize an opportunity. You will immediately contact the independent cinema to join the Lisheng Cinemas line, and also contact Li Zhiwen to see if there is a chance to dig him over. Since he came to us first, Certainly have ideas for us."

　　 Li Maowen heard Lei Juekun not blaming him, so he nodded quickly and went out to work.