Legend of Xiangjiang Tycoon

　　Time entered December 1979,

　　The Kylin Book Publishing Company has been set up, and Liang Ze is ready to take the lead in publishing "Datang Shuanglong Biography" to open the market.

And in the supplement of the "Kirin Daily" on December 1st, a poster of "Happy Ghost" was printed directly. The bright red color makes people like it. People are impressed: The whole family will watch "Happy Ghost" and share the time of comedy.

The first day’s advertisements sparked heated discussions. In recent years, full-page newspapers were used to advertise, and very few, unless it was the kind of real estate advertisements, and the full-page newspapers were used for movie promotion. Li Zhiwen was the first. It's hard.

　　 When Li Zhiwen proposed to use a full-page newspaper for publicity, many people at Kylin News didn’t understand it. They thought that as long as they could see a movie advertisement in the newspaper, it was right.

　　I also suffer because the Kirin Newspaper is Li Zhiwen’s own industry. If other directors do this trick, the input-output ratio is too uneconomical. With the current circulation of "Kirin Daily", 10 days of full-page full-color commercials are worth half of the shooting cost of "Happy Ghost". Which director dares to do this.

　　 The local box office of Hong Kong films is only a few million, and many films can only be recovered by the box office of other cities. There is no need for such a large-scale publicity in Hong Kong.

　　 In Li Zhiwen's view, if a movie can get a good box office, the quality of the movie itself accounts for half, and word-of-mouth and publicity account for the other half. After all, the smell of wine is also afraid of the deep alleys, no matter how good the film is without publicity, the box office will not be too good. The same film was not well shot and the publicity was in place. As a result, many viewers watched it again and said it was not good, which would affect the judgment of people around the film.

　　 And Li Zhiwen is very sure of the quality of "Happy Ghost", plus the promotion, it is difficult to think of success.

　　Although many movies need to rely on the box office of other cities to recover their costs and even make a profit, the box office of Hong Kong accounts for the main consideration for film purchase companies in other cities.

　　......

　　 Jiahe’s Zou Wenhuai took today’s "Kirin Daily" and saw the advertisement of "Happy Ghost" a little thoughtful.

　　 This is already the third day, and the slogan of "Happy Ghost" has changed again: Seize the end of 1979 and have a happy new year.

　　 took off his glasses and said to He Guanchang: "It seems that Li Zhiwen has a deep grasp of this movie."

He Guanchang said: "No matter how deeply you grasp it, you can't do that. Hundreds of thousands have been smashed up and down. I think the production cost of "Happy Ghost" will end up to 600,000 yuan, and this advertisement will cost nearly 500,000 yuan. The cover characters on the "Fashion Beauty" and "Men's Style" are all the leading actors. With the magazine, these leading actors are already very popular. If the film is released, it would be unthinkable." He Guanchang held the "in his hand" "Fashionable Beauty" and "Men's Style".

The cover character of the first issue of "Men's Style", the Kirin News Agency invited Zhou Runfa, and the suit Zhou Runfa wore was a new product launched by Kylin Apparel Company. The impression of his suits shocked Hong Kong teachers and they bought "Men's Style". . Contrary to magazines, most of the elite men who go to Kylin Clothing Company to buy custom clothes are men. Of course, there are also teachers who go to make custom clothes for their husbands.

The cover character of the second issue of "Men's Style" is Zhang Guorong, the starring actor of "Happy Ghost". When he went to shoot the cover of the magazine, Zhang Guorong was a little surprised. He didn't expect that Kirin News was Li Zhiwen’s company, and the emphasis on Li Zhiwen was new. One gear has been added. The cover of Zhang Guorong's magazine has the feeling of being a butter niche, and it has also caused another trend in Hong Kong. The cover of "Men's Style" reads: "December 10th, come to the theater to watch "Happy Ghost" together." Wen Bixia's three daughters appeared on the cover of "Fashion Beauty" at the same time.

　　 Zou Wenhuai paused for a while and said, "Achang, hang up the posters of "Happy Ghost" now. Let's also cooperate with Li Zhiwen's promotion."

　　 He Guanchang said: "Now Wu Yusen's "Heroes" and Liang Puzhi's "Many Detectives" are still in theaters. It's not appropriate to hang them now."

　　 "There is nothing appropriate or inappropriate, they have an opinion to let them come to me." Zou Wenhuai said in a final word.

　　 "I see, I will let the staff arrange it immediately." He Guanchang said.

　　......

　　 Knowing that Zou Wenhuai had started to promote "Happy Ghost" now, Fang Yihua was a little unsure, and called Shen Dianxia, ​​who was a guest in "Happy Ghost", to the office.

In Fang Yihua’s office in the TVB building, Shen Dianxia recounted the story of her guest appearance in "Happy Ghost", and then said: "The film is most famous for Zhang Guorong. The other three heroines are all students. It was Li Zhiwen himself who made the guest appearance. Except for Zhang Guorong who has a little acting experience, the rest has no performance experience. The cost is about 500,000 yuan. I also played because Alian came to me."

　　 Fang Yihua asked: "What do you think of the filming of "Happy Ghost"."

　　 Shen Dianxia recalled for a while, and said: "I also went there for two days. I think the filming is quite ordinary, it's just an ordinary comedy, but there is an extra ghost in it."

　　 "I see." Fang Yihua nodded and said, "I have agreed to you and Qiuguan going to Taiwan to develop. Be nice to Qiuguan. He is a good man."

　　 Shen Dianxia looked happy, and quickly bowed: "Thank you Auntie Fang, thank you Auntie Fang."

　　 Fang Yihua smiled and said, "Don't thank you, go."

After Shen Dianxia left, Fang Yihua put aside his smile, got up and walked to Shao Yifu’s office~www.readwn.com~ After listening to Fang Yihua’s report, Shao Yifu knocked on the desk and said: "New director, new actor, how to look at it is also for the street What does Zou Wenhuai think, is it to lose money and make money?"

　　 Fang Yihua said: "I think Zou Wen might be crazy about the line, and he cares so much about a junior."

Shao Yifu said: "You can't say that. You also said that this young man is outstanding. Then, replace Lu Qi's "Eligible Girl" with Luo Qi's "Leprosy Fist". After all, now There is still a certain market for martial arts films."

　　 "Okay, I'll go down and make arrangements." Fang Yihua left the room after speaking, leaving Shao Yifu alone.

　　......

On the sixth floor of the Jiulong Jianye office building, Lei Juekun read the newspaper and then put it down. In his opinion, Jiahe had made a big move. Unfortunately, he was banned by Shaw Brothers and Jiahe, and Jiulong Jianye’s share price He was unstable and couldn't respond, so he stopped paying attention. He didn't know that after the filming of "Happy Ghost", Li Zhiwen first found Lisheng Cinema. If he knew, would he vomit blood.

　　......

　　 Day by day, the ten-day full-page advertisement of "Kirin Daily" makes the scalp of the knowledgeable person numb.

　　 Countless readers are deeply impressed by "Happy Ghost", and even many families have already made a decision in advance to prepare the whole family to watch the movie after it is released.

　　 The release time of "Happy Ghost" is getting closer and closer. I don't know if Shaw Brothers intentionally, Luo Qi's "Leprosy Fist" and "Happy Ghost" were released on the same day.

　　 On the day "Happy Ghost" was released, Li Zhiwen invited people to take turns to celebrate with a lion dance in Jiahe's cinema, beating gongs and drums with joy.

　　 On December 10, 1979, the fifth month after Li Zhiwen came to Hong Kong, his first film was finally released.