Legend of Xiangjiang Tycoon

Chapter 393: Aurora Group

"Boss, I also think we should buy the Aurora Pen Group, which is the largest manufacturer of writing instruments in Italy and is well-known all over the world. Its Aurora pens are even more sought after."

"The Aurora Pen Group was born in 1919 and was founded in Turin by Pedro Aurora."

"The Aurora fountain pen was once awarded the "King of Kings" award by the most prestigious "ROBBREPORT" luxury magazine in the United States."

“Among them, the Hastil pen of the Aurora Group is the first pen to be exhibited at the Museum of Modern Art in New York, and this pen is now priced at US$150,000.” John Suffolk said.

For Li Zhiwen, who has a lot of experience at this time, pens have become a luxury item, which is nothing strange.

But from John Suffolk, this Aurora Group is indeed worth acquiring.

"Can the acquisition be initiated, is there any problem?" Li Zhiwen asked.

"The price the main Dean Aurora asked for is too high, I can't make the decision." John Suffolk said.

"John, tell me how much Dean Aurora costs." Li Zhiwen asked with a smile.

"70 million U.S. dollars, this price is very different from the price estimated by the group here. We estimate that Aurora Group is only worth 40 million U.S. dollars at most." John Suffolk said.

"Are you sure Dean Aurora has the intention to sell the Aurora Group?" Li Zhiwen said in silence for a moment.

"Yes, boss, since taking over the Aurora Group, Dean Aurora has always wanted to do a big job. He wants to enter the auto manufacturing industry, but he has not been able to achieve his wish because of the lack of acquisition funds."

"This time I sent someone to negotiate at the door, and Dean Aurora looked at our attitude and was about to pay this price." John Suffolk said.

Li Zhiwen thought for a while and then said: "Give him up to 60 million U.S. dollars. If there is more, there is no need to buy. If Dean Aurora agrees, immediately reach an agreement with him, so as not to have long nights."

"Boss, I don't think I'm so anxious at all. I think as long as we give us some time, we can buy Aurora Group for $50 million." John Suffolk said.

What John Suffolk said is very reasonable. You can buy at this price not at your valuation. Premium acquisitions are common. Obviously, John Suffolk believes that the Aurora Group can be acquired as long as there is sufficient time. A premium of up to 10 million U.S. dollars will do.

On the other hand, Li Zhiwen and John Suffolk considered a completely different direction. Li Zhiwen believes that although the extra $10 million was spent at this time, the cost is very worthwhile.

Li Zhiwen walked from the UK to France and then to Italy. At this time, the biggest feeling was that the economy was recovering at a rapid rate.

The economic recovery corresponds to the increase in consumption, although not everyone can consume the luxury goods group under Li Zhiwen.

But the wealthy buy a bag at hand, buy a set of high-end items, and the middle class can buy one or two pieces a year.

Therefore, the economic recovery is more of an increase in the middle class, which indicates that the sales of luxury goods will also increase.

And in the changing stalls of this era, the acquisition of Aurora Group is full of uncertainty for only 10 million US dollars. This is obviously losing the watermelon and picking sesame seeds. This is not something Li Zhiwen can do.

So what Li Zhiwen has to do now is to take advantage of the fact that many consortia in Europe but the world have not noticed the luxury goods, and decisively win more and more comprehensive luxury brands, so as to make himself an absolute leader in the luxury goods industry.

So at this time, what Li Zhiwen did was to exchange money for time, and he also used this to prove that time is money.

Of course, Li Zhiwen would not say these things to John Suffolk. After all, he is the boss, and John Suffolk is an employee. John Suffolk only needs to know to obey orders.

Of course the request can be raised, but whether it can be passed depends on what Li Zhiwen means.

Sure enough, although John Suffolk was unhappy, after all, the extra 10 million US dollars was from the Prada Group, and it should be included in the revenue of 1980.

But John Suffolk still agreed: "Yes, boss, I will go down and arrange someone to contact Dean Aurora in a while, and strive to win the Aurora Group as quickly as possible."

"Okay, then go do it!" Li Zhiwen said.

"Yes, boss!" John Suffolk stopped reporting, and went straight to make arrangements.

And Li Zhiwen took John Suffolk's documents in his hands and wanted to see what arrangements John Suffolk had.

As a result, Li Zhiwen did not fail to know, and was shocked when he saw that John Suffolk's next acquisition turned out to be the yacht and motorcycle industries.

People rebirth are buying yachts to buy big houses. It’s better on your own side, and your subordinates directly arrange to buy a yacht group for yourself. This is a higher level out of thin air.

But even if John Suffolk proposed this plan, Li Zhiwen could not agree to it.

It's not that Li Zhiwen is not interested in the yacht and motorcycle industry, but that the span is too big.

In Li Zhiwen's expectation, the Prada Group is only a luxury group in the light industry and handicraft industries such as apparel, perfume, and luggage.

The yacht and motorcycle industries are obviously not tied to the Prada Group, so even if these areas are acquired, it is only possible to reorganize and form a new group on the basis of one of the companies, or to operate in the name of Rover Motors, absolutely not. It will be placed under the Prada Group.

While Li Zhiwen was watching John Suffolk's report, Dora Carrington also returned to the office.

After Li Zhiwen finished reading John Suffolk's report, Dora Carrington reported in a timely manner: "Boss, your account of me has been arranged."

Hearing what Dora Carrington said, Li Zhiwen asked confusedly: "Dora, what are you talking about~www.readwn.com~ I didn't explain anything to you!"

Dora Carrington had a long time in her mind that her mother was selling criticism, but she did not dare to show it on her face. She could only say more clearly: "Boss, I just caught up with Miss Monica Bellucci and invited her to yours. Visiting the villa, under my sincere invitation, Miss Monica Bellucci finally agreed to my invitation, and she is in your villa at this time."

Li Zhiwen was dumbfounded, indeed he had ideas for Monica Bellucci, but he definitely wanted to do it himself, not let Dora Carrington do it.

As for what Dora Carrington said about sincere invitations, Li Zhiwen understood that it was nothing more than threats and inducements, otherwise Monica Bellucci would be happy to go to her villa.

The good name is to visit, but both sides understand what will happen.

But since Dora Carrington did such a thing, Li Zhiwen would not push it out. After all, his subordinates care about the boss's emotional life.

So Li Zhiwen said: "Okay, I know, but Dora, you don't need to do these things in the future, just do your job well."

"Yes, boss!" Dora Carrington agreed, but she felt contemptuous in her heart.

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