Kingsman of the Movie World

Chapter 15: The fog in England needs sunshine and flowers

Let us talk about why William Devonhill is a true genius.

Plants vs. Zombies is a strategy game. After the game was made, it only appeared in London and around London. A month ago, William Devonshire was an unknown sophomore, but it was the average person in the eyes of others who spent half of it. I did all the work done by game designers, artists, and game programmers in just a few months.

After finishing the game, I also did the work of the game tester, because in the information we know, no one has found the game loopholes in this game.

After the game was completed, William Devonhill did all the work of the sales manager and the logistics manager. The game disc engraving negotiation was done by himself. I heard that the engraver who engraved the game for William is now all day long. He couldn't eat and couldn't sleep. He was regretting, regretting that when William Devinhill found him to engrave the game disc, he could not buy the game or sign the game agency contract.

He just gave William Devonhill to William Devonhill at the ordinary price of 0.46 pounds per engraving. I have reason to believe that this engraver is now heartbroken and wants to commit suicide, because he has finished the OEM 150,000 After the game disc was not able to receive another order from William Devonhill, he missed too many opportunities.

William Devonshire was a poor boy half a month ago. After the game was made, he had no money to promote it, and he did not know any game agents. He had to find a way to promote the game by himself, so how did he promote the game? Of it.

After I read the promotion plan of William Devonhill, I think that in the future, the university may deliberately add a realistic teaching case to its own school marketing, because as far as I know, there is no such thing as William Vinhill has the same sales case, then how did he do it.

William Devonhill is very smart. He knows how to play to his advantage. After the game is made, he takes it to the Department of Computer Science of the University of London to try it out for the alumni of the game club. After being generally appreciated by the alumni, he asked Alumni recommend if he only sells 5 pounds each, would you buy it?

5 pounds are you kidding me? In the eyes of his alumni, if this light-hearted strategy game that has never appeared on the market is to be sold, it costs 8 to 10 pounds or more.

Of course you can buy it if you only spend 5 pounds. For these game lovers, you can only eat 2 hamburgers for 5 pounds. How expensive it can be. It's not a big deal to spend 5 pounds to buy a game you like.

Then came the really smart part of William Devonhill. He knew that he had no promotion channels, no money, and no helpers. He thought of a way to let college alumni willingly buy him game discs.

William Devonhill first registered all copyrights in the Copyright Office and then spent £100 to register two companies, one is registered in England and the other is Ireland. He sells the right to sell the game for £1 each. Give him the Irish company so that he can successfully avoid the problem of not having the right to sell game discs in England.

Why is this possible? I think anyone who knows England and Ireland can understand what I’m talking about, so I won’t say much on this issue.

After signing a contract with the University of London alumni with a shipping price of 4 pounds, the alumni sold them to their classmates and friends for 6 pounds. I heard that a guy from the University of London sold 200 game discs on the first day. Earned 400 pounds.

God, I also want to sell game discs to William Devonhill. As the editor-in-chief who has been working for more than 20 years, I don’t have a salary of 400 pounds a day. Maybe I should ask William Devonhill for advertising fees and pens. fee.

The game was first famous in the University of London, and then introduced by the students of the University of London. Soon many college students around London knew about this game. Under the spontaneous spread of the college students, middle school students and elementary school students knew about this game. The parents and relatives in the family also learned that there is a very fun game on the market.

In this way, within a month, Plants vs. Zombies sold 150,000 game discs in London and surrounding areas.

This kind of sales method that first made a name in colleges and universities and then spread to the society spontaneously by students is really genius.

Without spending a penny on publicity, and making money as soon as it went on sale, William Devonhill took only half a day to persuade Carrefour’s London manager to sell the game’s peripheral souvenirs. Monthly sales of 6.45 million game peripherals.

Are people who attract top companies like EA, Ubisoft, Beststar, and Jiarefu in a month count as genius ideas? Of course,

When I saw the information that William Devonhill called for a starting price of 100 million pounds, the shock in my heart was beyond words. I don’t know if that game can really sell for 100 million pounds, but I’m listening. According to the estimates of many game industry agents, this game can definitely sell 7, 8 million or even tens of millions of game discs worldwide.

If a game disc sells for £8, I would definitely want to buy one to see what kind of game can make young people so crazy.

Coupled with the sale of 430,000 pieces of games worth more than £6.25 million at Home Refu in half a month, I don’t know if a company will spend 100 million pounds to sell the full copyright of the game, but I want to tell William Devonhill Keep the game in your hands, and you can earn far more than 100 million pounds. Perhaps in a few years, this game can become the best and most popular game in England in the world, and it can become the most popular game in England. Sign.

I want to tell William Devonhill that it may not be long before Plants vs. Zombies will no longer be yours alone. The images of Sunflower, Pea Shooter, Hot Pepper and other plants in the game may become the icon of London in many years. When people think of these plants, they will remember that they appeared in London, and they can become London's new favorites like Mickey Mouse Donald Duck.

William Devonhill, I beg you not to sell them, not to sell the new favorites of London, not to sell the long-awaited expectations of London citizens, England has not had an export culture that can affect the world for too long, we It is needed too much now, and he marked the victory of English culture after the new millennium.

Otherwise, William Devonshire you will become a sinner in London.

William was at home listening to his mother Lena sitting on the sofa and happily reading today's Sun to him. When he heard the last paragraph, Eric could not help but yell at the editor-in-chief of The Sun, seeing you a ghostly London sign. Seeing you a ghost, London needs it, but it's not that your Sun newspaper needs to write this in order to attract more people to read the newspaper and attract more controversy.

You’re so innocent, William can think that in a few days someone will come out to oppose him selling the copyright of Plants vs. Zombies. Maybe there will be some guys from the City of London who will come out and yell, it’s a headache. .

When he became angry, he calmed down and thought it over. Although the Sun caught him off guard this time, it will have a certain impact on his game sales, but relatively speaking, it will benefit William more. I believe this The whole of England will know that there is a game that will sell for 100 million pounds, which will make the game more famous.

It will cause more pressure on several companies that want to buy games, because new competitors will soon appear.

And when the game becomes so famous, it is not just the daily necessities such as game discs and T-shirts and hats that can make money. At that time, the cartoon images in the game may appear in playgrounds, books, movies, TV, and plush toys. Maybe they can really become Swept the world like Mickey Mouse Donald Duck.

This is all money. Yesterday, William had to calculate the price of 100 million pounds for Beststar, who was eager to go public. After today, it may be Beststar. This is destined to become a big fire. Projects that are closely related to its main business are not available every year. It is impossible for Best to give up this project if it wants to obtain a higher market value when it goes public.

It seems that 100 million is really the starting point, and William is silently happy, I may really become a billionaire in a few days.

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