King of Industry

  Chapter 708 Short-term and long-term goals

  After Pierre Ebola's words were translated, everyone on the Huaxia delegation was dumbfounded.

  Xu Guangyuan and Wang Jintao are two straightforward people, and their mouths are so wide that they can swallow a fat cow.

  Everyone never thought that Zhao Guoyang's obviously "exaggerated" words would make Bombardier's bosses pay so much attention to them.

  Of course Zhao Guoyang didn't know about the doubts in his companions' hearts.

  After Pierre Ebola asked the question of how to deal with it, he sat up straight and said with a smile: "Actually, it is not difficult to change the current situation where Bombardier's reputation in China is relatively weak."

   "First of all, we have a good foundation for cooperation before. Further in-depth cooperation is just a matter of smooth sailing!"

Zhao Guoyang stretched out two fingers, and gave an example: "Your company wants to change the status quo, there are nothing more than two methods. The first is to increase investment in our China market. This investment, I should not be limited to the transfer of technology, Sell ​​patents, and more importantly, build a joint venture!"

  Zhao Guoyang said very seriously: "Only when your company has established a branch factory in China can it send experts regularly to our domestic joint ventures for technical guidance and management guidance."

   "At the same time, only by establishing a successful joint venture can we have the opportunity to send Chinese technical personnel to several branches of your company for training."

  Hearing this, Calderon, president of Bombardier Aerospace Group, frowned and said: "Mr. Zhao, your idea is good, but it seems that there is no real benefit for us Bombardier!"

  After hearing this, Zhao Guoyang smirked: "Mr. Calderon, your statement is biased."

"That's right, after your company built a factory in Huaxia, such technical exchanges will not be of great benefit to you. But if such technical exchanges can continue, you will find that the benefits to your company will be great." Too much!"

Looking at Calderon's puzzled look, Zhao Guoyang explained with a smile: "First of all, frequent technical exchanges are enough to ensure that in terms of product manufacturing systems, Huaxia's factories are on par with Bombardier's factories in other parts of the world. Level."

   "Well, this is indeed a benefit!" Calderon was taken aback for a moment, but said in a matter-of-fact manner.

   "Secondly, when your company builds a factory in China, it should not only look at short-term goals, but long-term goals."

   "The short-term goal is to gain popularity and create benefits in our Chinese market. There is nothing to say about that! But what is the long-term goal?" Zhao Guoyang looked at Calderon with a half-smile.

  After hearing Zhao Guoyang's question, Calderon was a little speechless.

  He "hmmm" for a long time, and then tentatively opened his voice: "The long-term goal should be to compete with rivals like 'Boeing', 'McDonnell Douglas', and 'Airbus', right?"

  Calderon is the president of Bombardier Aerospace Group. His eyes are naturally on the opponents in aerospace.

   After he finished speaking, Zhao Guoyang clapped his hands and said, "That's right, Mr. Calderon!"

   "As the most dynamic market in the world in the future, I can tell you responsibly that Huaxia ranks among the top in the world in terms of railway operations and demand for aerospace products."

   "Considering that the United States itself has the two aerospace industry giants 'Boeing' and 'McDonnell Douglas', I even dare to assert that China is the biggest demander of these two industries at this stage!"

  The meaning of Zhao Guoyang's words is still very clear.

  Although the United States is the largest market, it is true that they are self-sufficient in these two major industries, and it is absolutely impossible to purchase equipment from competitors "Bombardier" and "Airbus".

  Under such circumstances, the huge market of Huaxia has become the focus of competition among many railway track manufacturing companies and aerospace companies.

Seeing that Calderon seemed to understand what he meant, Zhao Guoyang went on to say: "So I think the long-term goal of your company's investment and construction of factories in China should be to improve the company's competitiveness in the international market. High-quality products meet the needs of the Chinese market and some small neighboring countries."

  “To achieve this long-term goal, there is only technology transfer, without mutual communication between technical personnel, it is absolutely impossible!”

  Zhao Guoyang's simple explanation made the eyes of several Bombardier executives shine.

  Before today's meeting, the bosses of Bombardier were not really interested in this Chinese delegation.

   At best, it was just to show Mayor Laura and Director Mark face, and reluctantly came out to say hello.

  But after listening to Zhao Guoyang's inflammatory words, whether it was Pierre Ebola or several other executives, they had already paid attention to the inspection team.

  Especially the young head of the inspection team is the focus of everyone's attention.

   After a period of silence, Samuel Carter, president of Bombardier All-Terrain Vehicle Manufacturing Company, looked at Zhao Guoyang with burning eyes and said, "Mr. Zhao's words are really impressive!"

   "I personally fully agree with the views you just stated. In the long run, the world's machinery manufacturing giants should strengthen cooperation with China, a big country with a huge market behind it."

   "It's just that our all-terrain vehicle manufacturing company is essentially different from the products of Mr. Dussel's rail vehicle design and manufacturing company and Mr. Calderon's aerospace company."

   "Our all-terrain vehicle manufacturing company pays more attention to the high-end market, which is an area with outstanding consumption capacity. In this regard, your country may still be somewhat lacking!"

  Samuel Carter is telling the truth. It is true that the price of Bombardier's all-terrain vehicle is too high. The price of similar products is much higher than that of other competitors, which discourages ordinary people.

   It is no exaggeration to say that in the all-terrain vehicle industry, Bombardier is at one level, and many other all-terrain vehicle manufacturers such as "Polaris" and "John Deere" are at another level.

   There is no competition between the two at all.

  Bombardier all-terrain vehicles have only one problem from the beginning to the end, and that is the problem of too high prices.

   In this regard, the all-terrain vehicle manufacturing company owned by Samuel Carter is really different from the problems faced by Bombardier's other two major industries.

  Samuel Carter's meaning is very clear. Even if his all-terrain vehicle manufacturing company builds a factory in China, it will not sell a few more vehicles.

  The reason is very simple. With the current average consumption level in the Chinese market, few people can even afford a car. How can someone pay several times the price of a car to buy a Bombardier all-terrain vehicle?

  Samuel Carter's remarks are undoubtedly considered from his own perspective, and what he said is reasonable.

   While Pierre Ebola, Dussel, and Calderon were thinking about how the young Mr. Zhao would argue, Zhao Guoyang said something else indifferently.

   "Mr. Carter's worry is indeed justified. Your company's all-terrain vehicle has a high price and high performance, and it is unique in the all-terrain vehicle industry in the world!"

   "In this regard, even if your company sets up a branch factory in China, it will not have much effect on market development."

   "However, there is a problem that Mr. Carter may not have considered..." Zhao Guoyang smiled and looked at Samuel Carter.

   "Oh? What is the problem, please tell Mr. Zhao!" Samuel Carter said with a look of hope.

   While Samuel Carter was looking for the answer intently, Pierre Ebola and others also cast their attention on Zhao Guoyang.

  Obviously, these bigwigs are also very interested in the idea that Zhao Guoyang is going to explain.

  As for the Huaxia delegation, Kong Xianchao, Li Haoping and the others stared at Zhao Guoyang even momentarily.

  Everyone wants to see what kind of amazing words this researcher Zhao has, and "fool" these foreigners again!

   Zhao Guoyang is accustomed to becoming the focus of everyone if he is not careful.

  He took a sip of water, and said in a calm voice: "Bombardier's brand value and technological leadership of all-terrain vehicles needless to say."

"Whether it is intelligent throttle control, or the unique low steering gear ratio, including the rear suspension system with driven torque independent operation (TTI), it is unmatched by other all-terrain vehicle manufacturers at present! And these also constitute Bombardier Unrivaled brand value for ATVs."

  Zhao Guoyang took a breath, and then said: "I think that Bombardier all-terrain vehicles with so many advanced technologies, even if they have been stagnant for five years and have not made any progress, there is no tendency for any company to catch up."

"However, a very real problem is also in front of your company! The quality and technology of Bombardier all-terrain vehicles are the first in the world, but its profit is not the first among manufacturers of the same type. Even the former I don’t think any of them squeezed into the positions of the three!”

  Listening to Zhao Guoyang's merciless words, Pierre Ebola and Samuel Carter were a little embarrassed.

  Zhao Guoyang didn't stay long on this issue. After a short pause, he continued to talk: "Of course, the high-end strategy of Bombardier's all-terrain vehicles and the sales gap between these competitors are obvious."

   "What I want to say is, why can't your company change its thinking a little bit and focus on low-end all-terrain vehicle products?"

  After hearing this, Samuel Carter seemed to understand a little bit.

  He frowned deeply, as if he was thinking about something seriously.

When Samuel Carter bowed his head in silence, Pierre Ebola spoke first: "It's not like Bombardier hasn't thought about getting involved in the low-end market. Maybe the temporary benefits will increase. But then It is undoubtedly a kind of damage to the value of the brand."

   "After comprehensive consideration, our board of directors finally decided to maintain the status quo..."

  (end of this chapter)