King of Industry

  Chapter 580 The result Larson wants

  In the multimedia conference room on the top floor of the "Skoda Comprehensive Business Building", Zhao Guoyang made objective comments on the development of the automobile industry in France and the United States.

  His sharp views and precise comments made all the bigwigs present at "Skoda" a little unbelievable.

  Skoda Larsson and the company's CEO Rosicky exchanged glances, and then said: "Researcher Zhao, your analysis is really in-depth and thorough, which is admirable!"

   "Now, I am looking forward to your comments on the island country's auto industry and the German auto industry..."

  After Skoda Larson said this, everyone in Skoda nodded in agreement.

   Indeed, the major auto companies in the island country, whether it is "Honda", "Toyota" or "Nissan", are all leaders in the brand power of small and medium-sized cars, and they are also direct competitors of "Skoda Auto".

  So the bigwigs on the "Skoda" side are very concerned about the development of the island country's auto industry.

  As for the German automobile industry, it has been the benchmark of the world automobile industry in the past ten or twenty years. If Zhao Guoyang can give an accurate analysis, it will undoubtedly be in the hands of everyone.

  After Skoda Larsson expressed his wishes, Zhao Guoyang nodded with an "um" and began to prepare for the following narration.

Silently sorting out the information in his mind, Zhao Guoyang slowly said: "The founder of the island country's automobile manufacturing industry has always been controversial, but as Mr. Yoshida Shintaro who founded the Tokyo Automobile Factory, it should be One of the most recognized."

   "The automobile industry in the island country started very early, but because of the failure of the war, its development was greatly hampered for a period of time."

  “In the early 1950s, cars produced in the United States and Europe flooded the island country’s auto market. And there was a tendency to flood the car market.”

  “Especially the small-displacement and cheap cars produced in Europe pose a deadly threat to the semi-destroyed island country’s auto industry…”

   Hearing Zhao Guoyang say this, the people of "Skoda Automobile Company" look at me and I look at you, with some smiles on their faces.

   Needless to say, "Skoda Automobile Company" was also one of the few companies that ate the island country's auto market in that era.

   Zhao Guoyang is naturally very clear about this point.

  The reason why he wants to mention this period of history actually has the meaning of resonating with the people on the "Skoda" side.

   Paused for a moment, Zhao Guoyang continued to speak: "At a time when the wind and rain are precarious, the island government has implemented a series of major measures in order to protect its auto industry and risk falling out with the United States."

   “They started imposing tariffs of up to 40% on imported cars in the 1950s, and at the same time strictly prohibited foreign capital from penetrating the domestic auto industry.”

  “During this period, in order to survive, some small automobile manufacturers adopted “business cooperation” or “technical cooperation” with foreign manufacturers. Only the “Toyota Group” relied on its own strength to develop domestically produced cars.”

   "However, when everyone was not optimistic, the 'Toyota Group' finally came out. Together with the later rising 'Honda' and 'Nissan', it became the three giants of the island nation's auto industry."

  Zhao Guoyang raised his arms and said: "It is no exaggeration to say that the development of the automobile industry in the island country is the most tortuous one among the world's major automobile production countries."

   "However, the perseverance in the character of the islanders made them achieve great success in the end."

   Turning to Skoda Larson, Zhao Guoyang said seriously: "Mr. Larson, the three major automakers in the island country should compete fiercely with your company in terms of business."

   "In my opinion, the island nation's automobile industry is your company's most dangerous opponent. If your company wants to achieve success in the small and medium-sized car market, competition with the island nation's automobile companies will be inevitable..."

  After Zhao Guoyang said this, the big bosses of "Skoda Automobile Company" all showed a hint of embarrassment on their faces.

   You know, in the 1950s, "Skoda" was one of the many "snatchers" that entered the island country's auto market.

  But now, after 30 to 40 years of changes, the island country's auto industry has completely become the object that "Skoda" needs to look up to.

Skoda Larson is very clear in his heart. The meaning behind what Researcher Zhao said just now is that he actually feels that his "Skoda Automobile Company" has a lot of things, and he can learn from the methods of these companies in the island country and learn from them. How was it transformed.

   It's just that, because of his own face, this researcher Zhao didn't talk about it in depth.

  Looking at the calm expression on Zhao Guoyang's face, Skoda Larsson sighed softly: "Researcher Zhao is right!"

   "Our automobile industry in Czechoslovakia was able to show off in front of the island car manufacturers in the 1950s. But now... we have been left far behind by others."

  Listening to the chairman's words of emotion, all the executives on the side of "Skoda" looked dull.

  But everyone has no complaints about Zhao Guoyang who raised this sharp question.

   On the contrary, everyone has a good impression of this researcher Zhao, who dares to speak the truth and has a high level of vision.

  Even the person who didn't pay much attention to Zhao Guoyang before, the person in charge of public relations and communications of Skoda Automobile Company, Janin Kellerman, looked at Zhao Guoyang completely changed.

After the people on the "Skoda" side slowly digested what he said, Zhao Guoyang touched his nose and tentatively said: "Then, Mr. Larson, I will finally talk about the development of the German automobile industry. ?”

  Skoda Larson let out an "ah", nodded quickly and said, "Okay, okay! Researcher Zhao, I'll trouble you then!"

  Zhao Guoyang showed a relieved smile, and began to talk about the development of the last major automobile industry country.

   "When it comes to the automobile industry, you have to mention the country of Germany."

  "In October 1885, Karl Benz designed and manufactured the world's first three-wheel gasoline car. His wife Berta drove the car for more than 100 kilometers, becoming the first female driver!"

   "In January 1886, Mercedes-Benz obtained the patent right. The Germans, make this year the birth year of the automobile!"

   "In the same year, Gottlieb Daimler also invented a four-wheel gasoline car. He and Karl Benz each established their own car companies."

   "In 1926, these two auto giants merged to form Daimler-Benz Motors. And they, in the following sixty to seventy years, greatly promoted the development of the world's auto industry."

  Hearing such recognizable names as "Daimler" and "Mercedes-Benz", the people on the "Skoda" side are okay, and the members of the Huaxia delegation all have dignified expressions.

   Indeed, in the eyes of the world, these two names really have incredible magical power.

  When it comes to luxury cars, people's first impression may be "Mercedes-Benz".

  Especially in China, where the automobile market is still immature, "Mercedes-Benz" has directly become a status symbol of the rich.

   In this regard, even the higher-style "Porsche" and "Maserati" cannot compare with "Mercedes-Benz".

"...On the whole, Germanic cars are famous for their high quality, safety and reliability. Mercedes-Benz, BMW and other luxury cars and Porsche sports cars enjoy a high reputation in the world's car circles. The gold content of their brands is high. It is even above several American car brands!"

  When Zhao Guoyang said this, all the bosses present at the "Skoda Auto Group" nodded one after another, expressing their approval of his opinion.

  Since Czechoslovakia is close to the east of Germany, there are frequent official and non-governmental exchanges between the two countries.

   And the "auto industry" that Germania is proud of is the most enviable point of the Czechs and Novaks.

   When "Skoda Auto Company" decided to introduce foreign capital this time, it had already been discussed internally, and it was decided to choose the next home from several German auto giants.

  But at the last moment, the chairman of Skoda Larsson overcame all objections and added the names of several other "auto manufacturers".

  According to Skoda Larsson's thinking, if "Skoda" introduces one of the German auto giants, it is certainly a very safe choice.

   But in that case, "Skoda" will also have a great possibility to be assimilated by the style of the Germanic automobile industry and gradually lose its own characteristics.

   And this is not the result Skoda Larsson wants.

  “Skoda” successfully introduces foreign capital and can maintain its own characteristics, which is the most ideal situation in his opinion.

  When the people in the meeting room nodded in agreement with his narration, Zhao Guoyang changed the topic and continued: "Of course, although the Germanic car is very powerful, it also has its problems."

   "The blind pursuit of high-end and luxury makes Germanic cars very difficult to develop in the market."

   "Moreover, because the quality requirements are too high, the annual output of Germanic cars has always been ranked low among the world's auto giants."

  Zhao Guoyang talked eloquently: "According to what I have learned, among the German automakers, only the Volkswagen Group can rank among the top five in global sales."

   "Besides, even if it is the Volkswagen Group, it only has one or two truly distinctive products. In this respect, there is still a big gap between it and the major car manufacturers in the United States and the island countries..."

Speaking of this, Zhao Guoyang fixed his eyes on Skoda Larson, and said sincerely: "Mr. Larson, if you consider stability and make a choice, I think the 'Volkswagen Group' may Is your company's best partner..."

  (end of this chapter)