King of Industry

  Chapter 398 The only way to do business

  After settling the small disturbance in the workshop, Zhao Guoyang took a short break, went to the technical department for a while, and then returned to his office.

   Thinking of going to Yangcheng again tomorrow, Zhao Guoyang called Bai Rou.

   "Hi, hello, this is the Yangcheng office of Rongguang Company!"

  Hearing Bai Rou's voice from the other end of the phone, Zhao Guoyang felt a little emotional.

  In the early 1990s, no matter whether it was a landline or a mobile phone, there was no caller ID function, which was really inconvenient for people.

   "It's me, Sister Rou." Zhao Guoyang said while thinking about it.

   "Huh? Is it Guoyang?"

  Bai Rou was very familiar with Zhao Guoyang's voice. Hearing that it was him, Bai Rou's voice immediately cheered up.

  Feeling that Bai Rou's voice seemed a little hoarse, Zhao Guoyang said: "Sister Rou, are you not feeling well? Your voice sounds a little tired!"

  Bai Rou sighed softly and replied: "Hey, there's nothing you can do about it. Guoyang, you don't know that the sales of accessories have gradually shrunk in the past two weeks."

   "It may be because the reputation of our Rongguang Machinery Factory has been established. In the market, there are more and more accessories imitating ours, like mushrooms after a spring rain."

   Speaking of this, Bai Rou was a little annoyed, complaining: "Although the quality of these imitation accessories on the market is uneven, the price is cheaper."

   "These days, our business has been robbed by 30 to 40%. These days, I'm racking my brains for this matter..."

  Hearing this, Zhao Guoyang probably understood.

  Emotional Bairou wanted to prove her ability, but she just didn't tell herself about it in time.

  Maybe, she thought that this kind of crude imitation should not be able to compete with her own product, so she wanted to wait and have a look.

  It's a pity that Bai Rou has little experience in handling such things, and she doesn't know the competitiveness of knockoff products from these unknown small factories in China.

   To put it bluntly, China has a vast land and a large population, and there is room for any product to survive. Even if it is a counterfeit product of average quality, as long as it is imitated and the price is affordable enough, it will have vitality.

   In this regard, Zhao Guoyang has rich experience in his previous life, and he also has an accurate prediction of this phenomenon.

  According to Zhao Guoyang's judgment, in the future, not to mention these small accessories produced by his own factory, even big items like cars and counterfeit products can still live very well.

  After I was reborn, a large part of the reason why I set my goal was to change the domestic manufacturing industry. This kind of atmosphere where everyone follows suit, innovation is insufficient, and development is weak.

   Laughing at himself for a moment, Zhao Guoyang said to Bai Rou: "Sister Bai, this matter is an inevitable situation driven by interests, and has nothing to do with you at all, so don't think too much..."

  Bai Rou was a little puzzled when she heard the words: "Guoyang, don't we just ignore it and let them follow suit and make money for nothing?"

   "That's not what I mean... Hey, Sister Bai, let me tell you this. When we started this business, I already predicted that there would be such a day."

   "So, don't worry, I've already thought about the countermeasures. When I get to Yangcheng, I'll make a calculation with you!"

   "Ah, Guoyang, you really have a way to solve this problem, so that these small factories will no longer produce follow-the-fashion jewelry?" Hearing this, Bai Rou immediately regained her spirits, and said softly with a little excitement.

Zhao Guoyang was quite unexpected about Bai Rou's young daughter's attitude at this moment, and immediately explained helplessly: "It is impossible to stop these small factories from producing, after all, they haven't broken the law, right? Anyway, don't worry, Miss Bai. Well, it's up to me..."

   "You Guoyang, you can just say that, then I will wait and see!"

  After hearing Zhao Guoyang's words, although Bai Rou's heart was itchy like a cat's paw being scratched, she still didn't pursue her further.

   Putting down the phone, Zhao Guoyang leaned back and said to himself: "It seems that the cooperation of the electroplating factory in Songjiang must be stepped up!"

"Houzi has finished his investigation in the past two days. When he comes back, let him start implementing in small batches and try the effect first. In addition, the speed of this cottage has exceeded my expectation. It seems that the recruitment of this jewelry designer may take a long time." It's on the agenda..."

   What Zhao Guoyang said about recruiting jewelry designers at this moment is not just casually.

  Ever since he went to several jewelry stores in Pengcheng with Bai Rou last time, he already had this idea in his mind.

   It's just that Zhao Guoyang didn't have time to plan this matter because he was busy with the motorcycle project of Hongda Machinery Factory and Xingtai International Foreign Trade Company.

   Moreover, the sales of Rongguang Machinery Factory are still booming, so Zhao Guoyang put this matter aside for the time being.

  But now, "cottage versions" of their own factory's products have emerged one after another.

  If Rongguang Machinery Factory doesn't respond as soon as possible, the little advantage accumulated at the beginning will disappear after a long time.

  In the end, I'm afraid it can only be reduced to a price war with these small copycat factories. This is definitely a scene that Zhao Guoyang doesn't want to see.

  Since there is no room for change, Zhao Guoyang is naturally not a passive counterattack.

  According to his idea, in addition to using gold plating, silver plating and other means to improve the quality of the product; the next step must be to make some fuss about the product style.

  In addition to these two methods, Zhao Guoyang also has a "coup", which is to invite celebrities to endorse him.

  From ancient times to the present, the method of "star endorsement" has always been the only way to do business.

  The ancient allusion of "Wen Jun is a clay pot, and looks like a washing machine" is the earliest example of the great talent Sima Xiangru and Zhuo Wenjun eloping, opening a hotel and engaging in a star industry.

  In the era before Zhao Guoyang's rebirth, products endorsed by celebrities abounded.

  Many people may also think that it is really not worthwhile to pay such a high price to hire a celebrity to endorse.

  But ordinary people really do like this. After weighing the pros and cons, many manufacturers can only bite the bullet and keep up with the trend of "star endorsement".

   Zhao Guoyang's understanding of this kind of promotion method is much better than that of people of this era.

  In his opinion, taking advantage of the fact that celebrity endorsements are generally not high, finding a potential superstar endorsement is definitely a shortcut to promote the products of Rongguang Machinery Factory to the whole country.

  Of course, to invite celebrities to endorse, you must have a certain climate for your own factory's products.

  According to the current product quality of Rongguang Machinery Factory, it can't meet such a standard yet.

   Therefore, in Zhao Guoyang's view, recruiting one or two capable jewelry designers to improve the quality of their own products has become a top priority.

  Of course, Zhao Guoyang also knows that there is no rush to recruit such special talents as jewelry designers, only step by step.

   Fortunately, there is plenty of time, so Zhao Guoyang is not particularly worried.

  Remembering that he was leaving for Yangcheng tomorrow, Zhao Guoyang changed his mind and decided to go to his factory at night to see if there were any new products to bring to Yangcheng.

  …

  After getting off work at night, Zhao Guoyang went home, took some luggage, had a meal, and then hurried to Sunjiacun.

  When he came to the factory, the workers had already left work, and even the reception room at the door was empty.

  Because the monkey had already gone to SJ City, Zhao Guoyang didn't call him when he came over.

  Seeing the locked door now, he couldn't help scratching his head - he would have called Miao Siqi before he came here.

  Zhao Guoyang was about to go back home when a light lit up in the factory far away.

   Not long after, Lin Sisi and Ma Xingguo trotted over.

  Seeing these two people, Zhao Guoyang couldn't help saying, Hey, I'm confused, isn't there four college students staying in the factory?

   "Ah, Mr. Zhao, it's really you!"

  Going closer and seeing Zhao Guoyang's face clearly, Lin Sisi said in surprise: "Just now Xingguo told me that when I heard the roar of the car, I thought he had tinnitus, but I didn't expect someone..."

  When Lin Sisi was speaking, Ma Xingguo who was next to him had already opened the door from the inside.

  After welcoming Zhao Guoyang in, Ma Xingguo couldn't help asking: "Mr. Zhao, is there something important for you to come here so late? Do you want Sisi to go to Miao Siqi's house and call her over?"

  After hearing this, Zhao Guoyang waved his hands again and again and said: "Hey, no need. I just came to see if there is anything I can take away. I am going to Yangcheng on a business trip tomorrow, so I can bring some goods there. Anyway, it is convenient..."

   "Ah, so it is like this!"

  After Zhao Guoyang explained this briefly, Lin Sisi and Ma Xingguo understood the reason.

Lin Sisi thought for a moment, blinked his eyes and said: "By the way, Mr. Zhao, there is indeed a batch of goods in the warehouse, which was sent to Yangcheng by Director Sun. Or, Xingguo and I will take you to see it." Look?"

   "Okay, then you two will have to work hard!" Zhao Guoyang smiled at Lin Sisi and Ma Xingguo.

   "Mr. Zhao, you are too polite, you should!"

  Following Lin Sisi and Ma Xingguo to the warehouse, Zhao Guoyang looked at the neatly packed small pack of earrings and bracelets, and nodded, thinking that the trip was not in vain.

   At Rongguang Machinery Factory, Zhao Guoyang didn't stay long. After getting the goods for Yangcheng tomorrow, he went back directly.

  He and the driver, Xiao Feng, have already made an appointment. They will meet at the office building early tomorrow morning and head to Jinling City.

  In order to prevent myself from oversleeping, it is safer to rush back to the dormitory to sleep at night.

  It takes thirty to forty minutes to drive from Sunjia Village to Ninghai City, although it is not far away. It was past ten o'clock when Zhao Guoyang returned to the dormitory.

   After packing up his things and washing up briefly, Zhao Guoyang fell asleep soundly.

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  (end of this chapter)