King of Industry

  Chapter 288 Hunger marketing is a strategy

  The family happily finished dinner, and Zhao Guoyang went to make a phone call while his mother and sister were clearing the table.

  The first call was naturally to Bai Rou.

   During the few days when I went abroad, Bai Rou sent a lot of messages, saying that all the accessories produced in the second batch were selling well.

  After returning to China, Zhao Guoyang had a hasty conversation with her, but did not understand her deeply.

  Finally, he has plenty of time today. He still needs to fully understand the specific situation.

  The call was connected quickly, and Bai Rou was overjoyed to hear Zhao Guoyang's familiar voice.

   "Guoyang, you finally called."

  Bai Roujiao said angrily: "I just talked for a while that day, and you said that you have something to hang up. What's the matter, are you afraid that I will pester you?"

   Glancing at Zhao Xiaojing who was listening with his ears pricked up, Zhao Guoyang hurriedly made a yelling gesture to her, coughed and said, "Sister Bai, it's nothing."

   "I was really busy that day. I just got off the plane, and I used the brother of the Songqi Group CEO to call you in the car. Why do you think I chatted for so long!"

  Listening to Zhao Guoyang's innocent words, Bai Rou couldn't help chuckling: "Come on, I won't tease you anymore, let's get down to business!"

   "Guoyang, do you know, how the second batch of accessories we sent over is such a hot seller, it's hard to imagine!"

  Zhao Guoyang was stunned for a moment, and asked casually: "What is the best selling method? Which jewelry sells better? Sister Bai, have you had any statistics?"

  Bai Rou said directly: "Hey, Guoyang, you will never guess that every kind of accessories in our second batch has been sold out, and there is no need to count any more!"

   "Hair clips and earrings are fine, I can understand. But for bracelets, we sell them at a high price, why are they all sold out?" Zhao Guoyang seemed to be a little bit different.

   "Oh, Guoyang, you don't know, we Yangcheng, but there are many foreigners, you should have heard of this, right?" Bai Rou turned back.

   "Well, I heard a little..." Zhao Guoyang knew about the situation Bai Rou said.

"Some of these foreigners come to work or play here from developed countries; others are students from underdeveloped regions such as Latin America and Africa. But no matter where the foreigners come from, they are very fond of the accessories of our Rongguang Machinery Factory. They can’t put it down and are full of praise.”

   "In addition to this period of time, our jewelry has gradually become famous in Yangcheng. Basically, people come to my factory every day to wait for the monkey to ship it. I am really busy..."

  After Bai Rou's narration, Zhao Guoyang almost understood the mystery.

   Indeed, my previous estimate of the Yangcheng market was still somewhat insufficient.

  Although I estimated the spending power of the people in Yangcheng to be roughly the same, I missed one point, that is, the city of Yangcheng has a large number of migrants, which is almost the highest in the country.

  These trinkets made by his own Rongguang Machinery Factory, although the materials are not too high-end, and the workmanship is not exquisite enough, but they are superior in novelty and low price.

  In the eyes of many foreigners, it is undoubtedly very attractive, so it is no wonder that it can be sold so hot.

  Bai Rou on the other end of the phone saw that Zhao Guoyang hadn't spoken for a long time, so she smiled and said, "Guoyang, you were shocked by the news from me, right? The product is selling well, that's a good thing."

   "When I was on the phone with Sun Ning two days ago, I mentioned it to him to see if I can buy another batch of machines when you come back. How about it, Guoyang, do you think my idea can..."

  After listening to Bai Rou's thoughts, Zhao Guoyang thought about it secretly, and said solemnly: "Sister Bai, I don't think it is necessary to further expand the production scale."

   "According to what you just said, now our three machines are operating almost 24 hours a day. Even if the workers work in three shifts, the labor intensity is very high."

"You also know that it is very difficult to recruit workers in a small factory like our Rongguang Machinery Factory. Don't rush to get the machines and put the workers down in a hurry. In the end, everyone disperses. Then The gain outweighs the loss." Zhao Guoyang said after deliberation.

  After hearing Zhao Guoyang's words, Bai Rou thought about it, and it was indeed such a rationale.

  So she said: "Uh, Guoyang, what you said is indeed a problem. Let's delay the matter of expanding the scale."

As he talked, Bai Rou seemed to feel a little regretful: "Hey, it's a pity, Boss Zeng told me that he wanted to receive our factory's goods in large quantities. As long as there are new products, he is willing to buy them in bulk. enter."

  After hearing Bai Rou's murmur, Zhao Guoyang laughed: "Sister Bai, the reason why Boss Zeng wants our products so urgently is only for profit."

   "What about us, don't worry, increase the volume slowly. If you do a hunger marketing with him, the effect may be even better than it is now!"

   "Hunger marketing? What is that?" Hearing this, Bai Rou was taken aback.

  Zhao Guoyang scratched his hair, coughed and said: "This is a marketing strategy. When I go to Yangcheng next time, I will talk to you, Sister Bai."

   "Ah, Guoyang, are you going to visit Yangcheng during this time? That would be great!" Bai Rou said with joy when she heard the words.

   "Well, the trip should take place within this month. In Yangcheng, besides the Siyang Group, I also have two places to go. I must go there." Zhao Guoyang explained.

   "Okay, let's do this first. I'll wait for Guoyang to come here, and then I'll have a good chat with you..." Bai Rou smiled like a silver bell.

  Zhao Guoyang gave a "hmm" and said, "Okay, then I'll hang up first, Sister Bai. Tomorrow morning, after I get to the factory and meet the monkey, I'll hang up with you!"

   "Uh, that's great, I'm waiting for your call! Bye!" Bai Rou hung up the phone with a smile on her face.

   Putting down the phone, Zhao Guoyang saw his younger brother and sister hiding aside, whispering to each other.

   Seeing Zhao Guoyang's gaze coming over, Zhao Xiaojing quickly pushed Zhao Xiaoyong, and said with a straight face: "Brother, if there's nothing wrong with that, I'll go back to the room to study for homework first?"

  Zhao Guoyang glared at his sister, and said fiercely: "Don't worry about him, what did the two little guys just do? I seem to have heard something like a special product of the Samba country!"

   "Uh..." Zhao Xiaojing was a little embarrassed after being told by Zhao Guoyang.

  Over there, Zhao Xiaoyong was even more helpless, and went directly to the enemy and said, "Brother, the second sister said, let me ask you when I sleep at night, if you brought coffee back. She said that the specialty of Samba is coffee..."

   "You bastard, you are selling your sister for glory!" Zhao Xiaojing blushed and spat.

  Zhao Xiaoyong curled his lips indifferently and said: "Hmph, I am saying 'one who knows the current affairs is a hero'. Second sister, you have never heard of this, right?"

  After hearing this guy's words "not ashamed, but proud", Zhao Xiaojing almost spit out a mouthful of old blood.

  Listening to the bickering words of his younger brother and sister, Zhao Guoyang was amused: "Come on, you two. How could I forget the most famous specialty of the Samba country? I brought the best coffee beans, which must be freshly ground!"

   "How about it, which of you two will help me?" Zhao Guoyang took out a box from his travel bag and shook it in his hand.

  After hearing this, Zhao Xiaojing and Zhao Xiaoyong burst into cheers.

  Actually, the two of them learned about coffee from books and TV, not that they really like drinking it.

  Children, there is always a desire to compare with each other.

  The two siblings bragged with their classmates in class, saying that their elder brother went abroad to Samba, and everyone must be envious and jealous.

   At the same time, there are one or two clever ghosts, and it is understandable to ask them to bring some coffee to prove it.

   Zhao Guoyang understands the psychology of children quite clearly.

  He maintained a neutral attitude towards this kind of thing, neither admiring nor rejecting it.

  But since the younger siblings wanted to act like elephants in front of the students, Zhao Guoyang felt that they had to do it themselves and work hard.

  After Zhao Guoyang took out coffee beans and demonstrated how to grind them, Zhao Xiaojing and Zhao Xiaoyong were a little dumbfounded.

   "Brother, isn't it? This thing has to be ground so fine that it can be drunk?" Zhao Xiaoyong couldn't help asking when he saw Zhao Guoyang's fine sand-like powder.

"Of course!"

Zhao Guoyang said indifferently, "If you don't grind it finer, how can the water be boiled? Well, stop talking nonsense. I'll leave the method to you two. You can grind a box of coffee beans here. After that, store the coffee powder in these containers."

  Zhao Guoyang said as he took out a row of ten round long boxes from his travel bag.

   "No way, brother, you just grinded for 20 minutes to produce such a little powder. How long will it take us to fill these boxes..." Zhao Xiaoyong said dejectedly.

  Zhao Guoyang was displeased with this guy's tired look, so he kicked him directly and said, "You're retreating before you even make a move? Come out with a manly look and work hard!"

   When he turned his head to look at Zhao Xiaojing, Zhao Guoyang stroked her hair and said, "Xiaojing, hurry up with your homework, and go back to reading after half an hour later."

   "After the coffee powder is ground, don't forget to bring a box to your homeroom teacher Murong tomorrow. She usually cares about you, right?"

   "Ah, that's right. Teacher Murong is so kind to me, I really should prepare one for her." Zhao Xiaojing couldn't help clapping her hands.

  Zhao Guoyang shrugged his shoulders, waved his hands to the two of them and said, "That's it first, you two start working, and I'll go back to the room to sleep first. Tomorrow morning, there are still things to do..."

  Seeing his brother Zhao Guoyang leaving the living room in such a fluttering manner, Zhao Xiaoyong and Zhao Xiaojing looked at me and I looked at you, all of them were confused.

  (end of this chapter)