Iron Armored City

Scarface is leading people to take charge of the newspaper business in Qingzhou Prefecture.

Because of the experience of founding a newspaper in Mambach Town, and the business environment in Cheongju Prefecture far exceeds that of Mambach Town, if you want to do something, as long as you have the silver bull coins in place, everything else is relatively easy.

In Jufu Port District, choosing an area, renting a house, purchasing equipment, hiring workers and other things can be easily solved.

He even hired several newspaper editors!

In Qingzhou Prefecture, the business scale of newspaper offices far exceeds that of Manbach Town. According to the survey, there are at least 300 various newspaper offices and magazine offices operating in the city.

There are all kinds of lace tabloids, and there are super big newspapers that cross regions such as "Mercenary Daily" and "Imperial News". One hundred thousand, millions of copies.

Especially the "Imperial Gazette", it is said that each issue can sell more than 1.5 million copies!

The price of the "Empire Newspaper" is twelve silver bull coins per copy, which means that the income of each issue of the "Empire Newspaper" will exceed tens of millions of silver bull coins.

The 'Imperial Newspaper' belongs to the Imperial News and Propaganda Group, and is the mouthpiece of the Obsidian Empire. It is basically within the scope of the empire. No newspaper can surpass it in sales.

Therefore, I can't be envious of the terrifying sales volume of the "Imperial Newspaper"!

According to Li Yinguang's instigation, Scarface first established the 'Mambach Town Tabloid Office', without even changing the name, so that people can tell that it is a local tabloid office.

"Mambach Town Tabloid" still uses the "free + advertising" profit model.

"How's the newspaper printing going?"

When Li Yinguang saw Scarface when he returned to Iron Armored City in the ancient castle, he was already waiting for him in the control room.

Scarface nodded and said, "The sample of the first issue of the 'Mambach Town Tabloid' is out!" After speaking, he handed the sample to Li Yinguang.

Li Yinguang took the sample paper, sat on the metal chair, and flipped through it.

There are only two people in the main control room, Li Yinguang and Scarface. Well, Huo Huangyan, the corpse emperor, no one treats her as a "human" for the time being. She is a "corpse" and not a human being.

After hesitating for a while, Scarface took the initiative to help Li Yinguang rub his shoulders. She would not be so active in the past.

Maybe there is no other deeper meaning, just simple or simple, want to press the shoulders and legs of the city lord!

"Well, the technique is more serious!"

Li Yinguang enjoyed this kind of service very much. While praising him, he opened the sample newspaper in his hand. The first issue of the "Mambach Town Tabloid" had as many as three pages, and the layout was neat. All kinds of news, and some sales and acquisition information, as well as blank spaces for advertisements.

Including the first three chapters of the love story of the wealthy family of the "Golden Lock Family", which is very popular in Mambach Town, are also published on it.

It gives people the feeling that it is completely a regular newspaper, or a thickened version of a big newspaper!

"Isn't the cost of such a newspaper cheap?" Li Yinguang asked.

The paper used in the "Mambach Town Tabloid" is a more professional "newspaper special paper", which feels good to the touch, and the ink used to print the newspaper is also printed with the kind of good ink that deodorizes and is relatively more expensive .

"The cost price of each newspaper is around thirty copper bull coins!"

Listening to Scarface's words, Li Yinguang didn't have too many surprises on his face. The price of goods in Qingzhou Prefecture is definitely not comparable to that in Manbach Town.

Although the "Mambach Town Tabloid" is only a "free" newspaper, Scarface did not extremely lower its cost, and Li Yinguang recognized this.

'Free' does not mean cheap, bad, or useless. On the contrary, Li Yinguang also thinks that in Qingzhou Prefecture, a free model like the 'Mambach Town Tabloid' has great potential.

Li Yinguang closed the sample newspaper in his hand, leaned on the metal chair and asked, "How many copies are going to be printed for the first issue of 'Mambach Town Tabloid'?"

Scarface hesitated for a while, and said in a low voice: "I expect 200,000 copies!"

The number of permanent residents in Qingzhou Prefecture is about 1.5 million, and the number of businesses, including all stores, large and small, and grocery stores, the number will not be less than 100,000.

That's not a lot of print for a free newspaper.

Calculated based on the cost price of each newspaper at 30 copper bull coins, the printing cost of 200,000 copies of the "Mambach Town Tabloid" is only 6,000 silver bull coins. Can support it!

Li Yinguang was not in a hurry to speak, but fell into thinking. The number of 200,000 copies is not low, but it is not very high. For a "Mambach Town Tabloid" that is not well-known at all, if it wants to open up the market, it needs to be innovative. , It also requires desperate courage.

There is a difference of tens of thousands of silver bull coins between 200,000 copies and a million copies, but if the reputation spreads, it will give people a completely different aura and feeling!

The 'Mambach Town Tabloid' will rely on 'advertisements' to make a living in the future, so reputation is especially important for gimmicks!

"lesser!"

Li Yinguang looked up at the scarred face, and said: "The first issue of the Mambach town tabloid printed 800,000 copies, and announced that millions of copies were published directly on the cover of the newspaper. Don't waste those blank advertisements, for' The Old Castle Shop, 'Lady's Perfume', 'Ancient Castle Cigarettes', and 'Ancient Castle Wine' are arranged, and we should publicize them well!"

After a slight pause, he continued: "For distribution, you can go to those large stores on Third Avenue to discuss cooperation, bars, grocery stores, auction houses and other places with a lot of people, you can set up a special "Mambach Town Tabloid" shelf , put dozens or hundreds of copies in each store, for the convenience of customers and users. Make the newspaper rack more luxurious, and the grade should not be too low. I believe those merchants will not refuse these free things. UU Reading www.uukanshu .com

It is also a good way of publicity for our newspaper. You don’t need to search too much, and you don’t want to spend money. The tabloid in Mambach Town is going to be a hit, and maybe it will become the ‘head’ of our newspaper group in the future! "

Paused for a while, thought for a while and said: "You can also go to those big business houses, big businessmen talk about cooperation, directly promote our millions of sales, and ask them if they have any intention of cooperation, even if they don't cooperate in the first issue, They will also be our partners in the future, so the people we send don't have to be too low-key, they need to be more confident.

It is true that the "Mambach Town Tabloid" is a free newspaper, but it is not a "small newspaper", nor is it a **** color. We must first be clear about this. "

Listening to Li Yinguang's words, the eyes on the scar face flickered, and he nodded to hide his excitement and said: "Yes, I will tell someone to do it!"

According to Li Yinguang's request, the "Mambach Town Tabloid Office" will cost no less than 200,000 silver bull coins from renting the site, purchasing equipment, recruiting staff, printing the first issue of the newspaper, and distributing it!

This figure was unimaginable in the past. For the current Iron Armored Castle, it is completely a commercial 'test the waters'.