Internet 2010

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Guangnan Kecun, at this time Zhang Xiaolong is meditating in the office of WeChat headquarters.

Although WeChat will soon reach the level of 100 million users after more than a year of development, the situation is still very serious for him.

Time goes by fast, but during these times, WeChat is always in a position of chasing.

In October 2010, Penguin WeChat was launched. At that time, Luzhou immediately threw out the voice and video chat versions. After a few days, it even used the function of the circle of friends to trigger a hot war. This "private scarf" function directly announces that WeChat will be involved in the field of scarves from outside the communication.

From here, another competitor, Mi Liao, took a fork in the road. Based on his long-term vision, Zhang Xiaolong decisively chose the Moments function to follow up, and immediately launched the WeChat Moments in the following months. On the other hand, Rebs’ Mi Chat prioritized the follow-up of voice and video functions, and the version development was fast, but it also missed the opportunity for growth.

There is no doubt that this feature of Moments is an important catalyst for such communication applications, and from the actual data, it has also greatly increased user activity and the frequency of recommending applications to friends.

But Zhang Xiaolong also knew from that time that Lu Zhou was half a step ahead, and he would not give up the advantage easily.

After the two versions, it was followed by the cold start of the official account of the Spring Festival in 2011, Fangfang Orchard mining middle-aged users, and finally Luzhou directly used the user address book data to send a large number of text messages. Not to mention whether Lu Zhou's behavior is correct or not, WeChat undoubtedly gave Zhang Xiaolong a crit by relying on this Spring Festival raid.

Rebs’ Mi Chat was limited by development capabilities and server setup speed. At that time, it was already defeated, but Zhang Xiaolong was still holding on, with Penguin backing his back, and WeChat’s pressure in this regard was undoubtedly much less.

Can Luzhou give a chance in 2011?

No, WeChat is just running wildly, while WeChat is trying to catch up.

First, Menggu Cloud acquired the traditional IT service provider Phaeton during this period, and then obtained the ability to trace the upstream and downstream of cloud computing. From this beginning, Menggu Cloud opened the layout of nodes across the country, planning to build the Guangnan data center, and then It is going overseas again, and in just one year, several overseas nodes have been laid out.

It was followed by Wei Toutiao, WeChat payment, quick payment, and the acquisition of whatsapp, and again in the Spring Festival of 2012, everyone was blinded by lightning strikes. Here, including Ali and Alipay. In less than a year since WeChat Pay appeared, Shengsheng gained a large number of users through this activity.

Zhang Xiaolong, on the other hand, looks at his own WeChat, the function of the official account is becoming more and more mature, but the creator ecology has not been formed yet, and the WeChat payment with the help of Penguin payment has been delayed due to the problem of internal communication costs. WeChat has already moved towards fast payment, and then rely on various activities to conquer the city.

The Spring Festival of 2012 shocked Ma Yun and Ma Huateng as well. Although the first-hand president order directly asked Penguin to pay overtime to follow up, which relieved a lot of pressure on Zhang Xiaolong, but it was slow. It's true that WeChat has already started to gain momentum, and no matter how much you do after being frightened, it can only be said to be a remedy.

As for overseas layout? This means that Zhang Xiaolong is only shaking his head. Does Penguin have the money to acquire overseas nodes? That there is money, can a year's tens of billions of profits be a joke? But it's not about money, it's about time. Throughout 2011, Mengguyun built a city with great fanfare overseas, and WeChat went overseas with the backing of such infrastructure. If WeChat lags behind in China by a few months and half a year, then overseas it is almost a year behind.

No matter how good he is, Zhang Xiaolong cannot reverse the situation in the current chess game.

Zhang Xiaolong walked out of the office. At this time, it was lunchtime, and it was already scorching hot in Guangnan in April. With the scorching sun on his head, Zhang Xiaolong lit a cigarette.

"Appreciate~"

White smoke enveloped him all around, and another worry in his heart began to increase.

This is an insider threat.

Since the beginning of the year, the amount of Kukou diversion that WeChat can get has been reduced.

The reason is very simple. Although traffic is considered affluent within the group, it also involves a problem of input-output ratio.

The traffic obtained by WeChat from Kukou has entered a stage of slowing down in terms of conversion. To put it bluntly, those who should use WeChat have already downloaded, but those who don’t want to use WeChat are useless how to push messages.

And the same traffic, Penguin can be used to do things with greater output, such as many game products of the consistent line. This is a cyclical law of traffic conversion. After all, if high-level decisions are to be placed on traffic, real results must be produced.

The reason is the same as the penguin scarf. It has been publicized with great fanfare before, and when the number of users is less affected by the deduction of traffic, the group can only reduce traffic and leave it for internal products with higher conversions.

Zhang Xiaolong is thinking, just this matter, it is impossible to talk about WeChat's life and death, because now WeChat also has its own set of self-growth logic, and the project budget is also put into some corresponding channels, including the application market recommendation position, mobile phone pre-installation and so on.

What he is most afraid of is not the reduction of traffic, but the "WeChatization" of Kukou's mobile phone.

In the group, Koukou is a big boat, and WeChat is a small boat, which is obvious just by looking at the number of team members. The adjustment of Koukou involves management decision-making at various levels and the collaboration of many departments, while the internal management of WeChat is basically flat, and most team members are transferred from Penguin mailbox employees~www.readwn.com~ It is him Zhang Xiaolong said inside. After all, the next level is to go to Tian Ting and report to Ma Huateng.

However, if WeChat continues to play the role of WeChat chaser, things may change.

WeChat social relationships are based on the address book, and Kukou social relationships are based on virtual relationships, class groups, work groups, and so on. Do you want to say that it is complicated to get an address book for Koukou? Not a problem at all.

Then, the potential problem becomes: if WeChat fails, Ma Huateng is bound to let Koukou enter into rapid reform with a roar, and the new fields cannot be conquered, and the long-established manor must be defended.

This has become a cost issue. Maintaining WeChat’s position as the No. 2 in the market requires a cost. Wouldn’t it be more appropriate to invest this cost in Kouchou to make a better and more trendy Kouchou?

"Whoo~"

Zhang Xiaolong took a long breath of smoke again.

Since the reform of Koukou has been on the agenda since WeChat came out, WeChat is now under pressure, and the pace of Koukou can be regarded as an old bull pulling a cart, very leisurely.

Zhang Xiaolong thought about it, Facebook just launched messager. I don't know if this reaction can be regarded as a big business problem after the company's development scale. There is no doubt about the strength of Facebook, it will soon have one billion users in the world, but Zhang Xiaolong said that in some areas, the messager's slow response can only be rubbed on the ground by whatsapp and WeChat overseas.

"Uh~huh~"

Zhang Xiaolong poked out the cigarette **** and walked slowly to the company restaurant.

"I don't know how Pony will make a decision next." Zhang Xiaolong thought so for no reason.

When he first arrived at the restaurant, Zhang Xiaolong saw Ma Huateng walking out of the WeChat building from a distance from the entrance of the station.

......