Internet 2010

Ma Huateng didn't get up until noon today, and the driver took him out of Xiangjiang to work in the company slowly.

At this time, he was sitting in the back seat of the car, staring at the tiger with a mobile phone in his hand.

According to the application process, he filled in some information at will, and then entered the homepage of the application.

"shocked! It was plugged in and not pulled out overnight, and I almost died! 》

I rely on, very skin, ah micro headlines. During the internal test, I was so unrestrained that I was afraid that I would not die.

He struggled for five seconds, do you want to click?

As a refined gentleman and a dull programmer, usually he would definitely not bird this type of information.

But now is the test. Well, after WeChat updated a small version, it also released the micro headline of the internal beta version. At first glance, the portal information website has been made into a mobile application. But with such a fresh and dusty push, Ma Huateng is a little eager to try.

Ma Huateng opened this article with the idea that he would not get pregnant if he clicked.

"Recently, a serious fire broke out in the homes of residents in a residential area in the north and south central area of ​​Shenzhen. The man, Ma, has the habit of playing with his mobile phone before going to bed. He also likes to charge his mobile phone before going to bed on weekdays, and it will be charged until he goes to work the next day.

On the day of the incident, Ma, as usual, inserted the charging cable of the mobile phone into the body of the mobile phone before going to bed..."

Ma Huateng, "..."

He then turned to the next page.

"In the middle of the night, his mobile phone was overwhelmed, and it exploded and caught fire at five in the morning. At the moment of the fire, Ma was still asleep, and he woke up only after the fire spread rapidly..."

"The victim Ma used three kidneys made in Korea..."

He quickly browsed to the end, endured the charge of throwing the phone away, and clicked on the next article.

"shocked! Penguin and Qihoo had a relationship as early as ten years ago..."

He took a deep breath and frowned.

Then click on the next article.

Forty minutes later, the driver pulled into the parking lot of the Penguin Building.

"Mr. Ma, here we are."

Ma Huateng was stunned, who am I, where am I, and what am I doing?

After being stunned for more than ten seconds, Ma Huateng woke up like a dream, "Drive to the WeChat headquarters in Guangnan."

After he finished speaking, he did not continue to stay on the micro headlines, but took out the computer from the computer bag and sent some emails to internal employees through the mobile route.

Ma Huateng folded his hands in front of his chest, thinking about some things when he just used Wei Toutiao.

This should be no different from the WeChat public account, he thought.

From what he saw, articles should be content created by users, or by self-media people. When he first read the article, he could also notice that there were some advertisements attached to the bottom of the article. Not surprisingly, the profit model of the two is similar.

The difference from the official account is that the official account is an information flow generated by attention, while Wei Toutiao seems to weaken the process of this attention. Users can register and log in, open and use them immediately. Ma Huateng could see that some personalized recommendation mechanisms were involved, so he sent an email to ask several persons in charge of related functions in the group.

He touched his chin, but he didn't expect Lu Zhou to do such "rubbish".

Penguin's portal information station, where does the content come from? First of all, the content director must plan and analyze the positioning. After setting the way, the editors of the major sub-sections will write. This means that the caliber is more uniform, the content is more professional, and there is usually no biased view on special events.

Wei Toutiao has opened up the entire authority to the market, and used interests to drive creators to write. And when traffic, recommendation, share and interests are linked, the appearance of all kinds of thrilling and tempting titles and content like the ones he just saw is a matter of course. Among them, there is also a lot of soft content. For example, the first article he saw, the title almost used soft content to induce users to click.

Lu Zhou should develop first and then govern, Ma Huateng thought.

To separate Wei Toutiao into an application brand is to avoid its negative impact on WeChat.

Is this thing strong?

Blast strong. At least Ma Huateng's personal experience is like this. Wei Toutiao is enough to attract some users to stay on it for a long time. The quality of the content is not the point, it is enough to attract attention.

Ma Huateng was amazed by this oblique stab, but he was equally disgusted.

But he was also accustomed to the magic of Luzhou, and he had to prepare early no matter how bored he was. After all, WeChat and Koukou are both suffering on the mobile side, so it is impossible to despise them.

An email came to the computer.

"Mr. Ma. This We Toutiao should be based on machine learning related technologies. After classifying the content in a granular way, the application has been collecting the user's usage behavior in real time, and then pushes the content that is suitable for the user's needs based on this information. …”

Ma Huateng opened his mouth slightly, surprised. So bold! Classmate Lu Zhou.

He looked at the words "suitable for user needs" in the subordinate's email, and sneered for no reason. Curiousness, vanity, sin, greed, sex, there is no doubt that Wei Toutiao exaggerates some things, even more than the WeChat public account.

In terms of experience, after the pleasure is bad~www.readwn.com~ It's really not a good user experience.

But users will vote with their feet, and companies will talk about budgets. Ma Huateng looked at the screen and couldn't forget it for a long time. It was another crazy application. he thinks.

Depends how crazy it can be.

"Mr. Ma, the test side just gave a message. When WeChat is registered, the mobile phone number registered with Wechat will be directly bound, while the mobile phone number that has not registered Wechat will open Wechat and be bound at the same time. Share content The process is unobstructed, and it can be seen as WeChat gave the green light to Wei Toutiao…”

When Ma Huateng read this email again, he couldn't help feeling tired again. This melon baby is also a ruthless character who plays cards out of common sense!

Wechat cleaned up some illegal information, made trouble for a long time, and even went to the monitoring system on purpose. Now, he has quietly opened an opening for Wei Toutiao. The intention is not to be too obvious.

Ma Huateng wrote another e-mail to the subordinate who just replied to the e-mail, asking him to quickly organize a meeting of the heads of other departments responsible for similar functions to ensure that he came up with a brief plan before leaving get off work.

"Ring Ling Ling ~"

the phone is ringing. Ma Huateng's assistant.

"Mr. Ma, the meeting of the scarf in the afternoon will start right away..."

He looked at his watch, it was two o'clock in the afternoon.

"Postponed. Tomorrow."

After speaking to the assistant succinctly, when he hung up the phone, the driver had already driven slowly into the parking lot of the WeChat headquarters in Guangnan.

Seeing that he had arrived, he stopped staying, packed his computer, put on his backpack and walked directly to the building.