Internet 2010

On the other side of the university town, Wang Qiangdong was leaning on the sofa.

Women must be the most powerful spending power in the future, he thought as he looked at Wang Lina who was busy in the house. Her cell phone was barely audible, as did the other employees who helped out.

Shao Yue, who was doing this business with her, was not there. She went out with Zhou Kai a long time ago and said that she was going to Zhennan to pick up a batch of goods. Before the battle, Zhou Da returned to Zheng City to manage the data of the Eastern Zhou Dynasty. At that time, several people also went there together. At that time, Shao Yue had met Zhou Kai's family, and he was engaged to be married. mind.

Wang Qiangdong picked up the tablet on the table and checked some recent news.

Compared with Zhou Kai and Shao Yue, Wang Qiangdong treats Wang Lina like a close lover, but he and she know each other's affairs well, especially Wang Lina's "student boyfriend", Wang Qiangdong doesn't care much about this person , and Wang Lina did not mention the relationship between the two.

At least a more sensible way to do it. Did you experience the red dust when you were young? Wang Qiangdong thought awkwardly.

"Men and women, they really rely on money to maintain their relationship, and treat that work as entertainment. Men, they just treat women as pieces of meat with holes, women, they just treat men as dogs in heat, have a good night, and be fine when it's over. If you don’t know it, it’s fine. Thinking about it is desolate.”

"Mother, I used to be a k-house boy in the southern part of Zhenan, what is that place called Luohu Spring Breeze Dreaming?! Back and forth, there are Hong Kong guys with high spending power and rich people! Well, those who drive trucks to Zhennan are rich people. The two or three hundred you mentioned are the Immortals of Free and Easy, and I just thought about walking with the cannons for a while, but I didn’t think there was a way to do it, and others just polished it for you.”

"That old lady is also not looking for excitement, and her craftsmanship is not hot enough. It's too empty to be motivated. Eh! But people still want to go. You're talking about strange things. It's like you forgot about that unicorn arm kung fu."

"Shao Yue is good. I'm good enough to get married and get two babies. It's time to be content. Not feeling well? Then come out and find it again, why don't you lead the way?"

......

All the mess in his head is Zhou Kai's old dog's divine logic, and Wang Qiangdong can't figure things out even if he changes his mind. This fellow's statement can be regarded as deviant.

Hey. What if you say that you have the biggest problem in your heart? That must be a grudge against the docking plate. I'm afraid I still can't figure out who's picking up. This Wang Qiangdong thinks too much, it is no use how much he likes Wang Lina's temperament.

After smashing this mess in his mind, Wang Qiangdong walked directly into the room with the tablet in his hand, thinking too much was purely self-indulgent.

He sat in front of the computer, while Wang Lina and other employees were busy taking stock.

He clicked on the webpage, it was a foreign forum, and he talked about a new thing about soho, which was related to advertising. In the early years, online alliances were very popular, but there are only a few big alliances. Since last year, there have been more and more companies related to the advertising business.

Say it has something to do with the mobile Internet? Wang Qiangdong is not very clear. After all, the composition of traffic is much more complicated now than it was back then.

Well, the outsider is called mediaBuy, which has to be translated into media buying. There are also some companies in the industry that have related positions, so should they be called advertising optimization posts? Well, like that, he thought.

Wang Qiangdong clicked on the backstage of the Dream Valley advertiser. For the convenience of work, the developer advertiser accounts and their studios were opened. It was a "leftover material" when helping the board and card games of Nanchao Games in the past. .

The background of Menggu Advertising is now optimized to be concise and clear, and now its channels have been expanded compared to a few months ago, mainly the location resources of WeChat's sand sculpture advertisements, orange and melon peels, etc.

In more detail, there are various options for different channels. After filling in some information, the page provides a lot of choices, such as whether the advertisement should be placed on Android or Apple, whether the user is male or female, age range, and geographical restrictions. , the advertising period. Different advertising strategies have different unit costs of advertising, and the backstage of Dream Valley will directly calculate an estimated cost.

Wang Qiangdong opened another page. Dream Valley Advertising itself has a set of optimization strategies to provide to advertisers. He conducted one placement according to the default strategy, and then opened another placement case, making some fine-tuning of the placement strategy.

Twenty minutes later, the advertising costs of the two delivery cases were almost the same, and he opened another background to view the data.

Well, the optimized strategy is better than Dream Valley's automatic strategy. he thinks.

In fact, this is also reasonable. The advertising of Menggu is often an automatic strategy. To put it bluntly, if Wang Qiangdong’s advertising consumes funds at an unsatisfactory speed, Menggu advertising has to adjust the parameters so that the advertising fee will be consumed faster.

Manual adjustment is of course beneficial. It can match the inherent meaning of advertisements based on experience and market understanding. The advertising placement positions in this large company are not designed to do this work.

After stopping the work at hand, Wang Qiangdong was secretly amazed. The case he placed in the Menggu advertisement is an application promotion advertisement received from Kingsoft Network. The advertisement is charged for installation, but the advertisement placed in the Menggu advertisement is a cheaper per-display advertisement. As long as the optimization in the Menggu advertising platform is in place, and the advertisement opening and installation rate reach a certain level, he can earn the middle advertising difference.

It is quite a matter of integrating the advertising and traffic resources on both sides, buying traffic from Dream Valley, and buying advertising from Jinshan, and the two-phase diversion is done. Of course, in order to find out this way, Wang Qiangdong had to force himself to learn a little bit of programming.

He wiped his hair, and the further the advertising industry goes, shouldn't there be these integrated companies to help complete the launch? ! The reason is simple, there are more and more advertising channels in the market, and both physical and virtual are growing exponentially.

Before she was done with her work~www.readwn.com~ Wang Lina leaned over and stuck behind Wang Qiangdong, "What are you doing?"

Wang Qiangdong raised his head and turned his head, "Are you done?"

"No. Brother Kai and the others are back."

Wang Qiangdong nodded, "Okay, you and Shao Yue find two people to order, and I'll chat with Brother Kai."

"Oh. Business?"

"That's not it?"

Wang Qiangdong laughed for a while, took the cigarette on the table, and after leaving the room, he pulled Zhou Kai and walked to another room.

"Brother Kai, I just figured out some new tricks two days ago, and I'm considering pulling a team to do it. But it's a bit of a technical approach, and the labor cost is much higher."

Zhou Kai, "Application?"

Wang Qiangdong waved his hand, "That can't be done. I can't be a big programmer. I can't do it without a foundation."

"Old business. Re-buying and reselling, selling for personal money."

In terms of traffic, it is really a head. Wang Qiangdong felt that his metaphor was very appropriate.

But Zhou Kai was confused, "..."

Wang Qiangdong touched his face in embarrassment.

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