Internet 2010

Lu Zhou, "Next, let's talk about one more thing, traditional media and emerging self-media.

If individuals and media in the entire information network are regarded as a node, then earlier, the network structure of the entire information will be very different from today.

Such as print media, TV stations, Internet portals, etc., the information they publish is often compiled by specialized media people. Such a network is a relatively centralized structure.

They speak, we listen, and these media are the creators and sources of information. The line between source and audience is very clear.

Is it authority? Like, like not.

Take a very common example today: when a car accident occurred on a certain road section, causing road congestion and affecting the traffic of the road section, some netizens took a picture and posted a scarf.

In this matter, if the publisher does not add oil and vinegar, the information itself is not authoritative enough. enough. And faster than traditional media.

In the process of technological evolution and product form exploration, we have gradually subverted the traditional information network structure. The boundary between the source and the audience is no longer. Everyone can act as the source of information, and everyone is a media, so we call it self-media.

The entire complex network is accompanied by the decentralization of the source of information, and everyone is a node of the source of information, which then produces some very interesting emergent reactions, which is what I just said, belongs to the real contention of a hundred schools of thought in this era.

For example, a large number of people were stranded at the airport due to a heavy rain in Beijing. Through the scarf, a spontaneous pick-up activity was launched around the capital to help the stranded people dredge smoothly; for example, in a recent flood in the south of the Yangtze River, the WeChat group Some netizens spontaneously organized a non-governmental organization for temporary relief.

Ants without much thinking ability, with the help of pheromones, form a disciplined ant colony. Although their individual IQ is far less than that of humans, the formed ant colony has extraordinary 'intelligence' and can be constructed. The ant nest with extremely complex structure can complete the organizational work such as reproduction, migration, hunting, and guarding according to a certain pace.

We don't have the ability to release pheromones, but today, we have the Internet. Information becomes a tool to communicate with you and me, and it also enables the whole society to think and independent wisdom. Perhaps we can call it the 'wisdom of the crowd'. "

Lu Zhou did not press the PPT, but walked out of the platform, pacing on the podium.

"Last year, I once talked about a thing on my personal scarf, about the 'bib' is dead. Maybe some friends here don't understand what I mean.

At that time, I had already conceived the idea of ​​making an 'acquaintance scarf', which is the circle of friends presented by WeChat today. Why would I try to do such a thing?

This involves a situation about governance.

There is no doubt that the Matthew effect is intensifying in terms of the right to speak or the weight of information. There are more and more big Vs, and it is more and more difficult for ordinary people to have an influence on their news and status. Acquaintance scarf - circle of friends, solved this problem.

But it also brought new problems. So you can see that WeChat tried to make a public account after the Moments, which was used to supplement the lack of Moments.

The scarf is a more public and public place, while the circle of friends is a private domain.

At that time, I should be considered young and frivolous, but when I sorted out some things and really managed WeChat, I also understood that there is no better or worse between the two. And for the heart wave scarf, I also have a very high respect.

Today's scarf is ushering in more and more governments and organizations, which promotes a lot of openness and transparency. This is a private domain, something that the circle of friends cannot do.

Of course, when it comes to governance, we are also facing enormous difficulties today because of the abundance of information.

Today’s bib big Vs can seek marketing and advertising monetization through their own right to speak, and the WeChat public account has pushed this matter to a higher level. As long as there is reading and browsing, the article can generate value. Internally, WeChat is also working on a more in-depth project, seeking to push this model to the extreme again.

The more eyeballs that focus on content, the more economical it will be. Eyeball economy, nothing more.

Content doesn't have to be good or bad, as long as it attracts attention, it can generate economic benefits.

Violence, distortion, yellowness, grayness, curiosity, vulgarity, rumors... Many similar public accounts have also obtained very high economic benefits through the sand sculpture advertisements of WeChat. The same problem is also in the scarf. exist.

It can be established on two premises: WeChat provides tools, and users have needs.

Participants in different roles ultimately contributed to this outcome.

WeChat has carried out a lot of related governance work, from manual review, reporting system to automated review. Frankly speaking, from the company's point of view, some checkpoints do not necessarily need to be so strict. After all, regardless of black and white, a good cat is a good cat who can catch a mouse, and a "good content" that can generate traffic.

But as I said before, this network that everyone is involved in should not go astray, because in a sense this is the ideology of society itself. Governance is also very necessary.

And I also hope that more institutions and individuals can participate in this governance, to form a unified standard, and to seek suitable solutions. After all, we're just a company, and when we talk about governance, it's a bit over the top at times. "

Lu Zhou walked back to the platform and pressed the next page of the PPT, "It's just an extension of some reality. Let's talk about the first topic, the second thing in the new era."

"Second, data inflation.

Phones have far more sensors than PCs, and thanks to our guidance, users have become more willing to speak up on the internet. Therefore, it is foreseeable that the next era belongs to the era of data. A great deal of our personal behavior will be digitized and made its way into the Internet.

To this end, we need an effective means to process these massive data. If we just said the surface layer, then this is the inner layer.

Looking back on the entire process of Dream Valley, from the beginning to the present, with the help of data, today's Dream Valley system understands our users better.

Why?

Dream Valley started as an advertising company. Its profit driver comes from traffic conversion, users' browsing and downloading, we display advertisements, and finally get advertising fees. And when the amount of data is larger and more comprehensive, the analysis can be more in place.

All Internet companies are inseparable from advertising, and its core is to solve real supply and demand.

So it is very real, the more Menggu knows about users, the more targeted advertisements it pushes and the more it can meet user needs, the easier it will be to achieve results and make profits.

This is something that needs to be optimized as a for-profit company. "

Lu Zhou exhaled slightly.

"In the final analysis, I personally believe that in a sense, the mobile Internet is only an external manifestation, and the inner essence is the data expansion brought about by changes in group consciousness and hardware support.

The bloat of data brings many problems. For example, we need a large number of hardware devices to perform operations, a more powerful scheduling system to coordinate these hardware, a more complete learning model to adapt to different business scenarios, and a more efficient algorithm to improve the efficiency of obtaining the optimal solution.

I believe that these means of solving problems will become the core competitiveness of a company. Because the future is the era of digitalization, and the mobile Internet is just one of the links.

Mobile Internet, I call some of these phenomena data bloat. Some concepts that were not very popular at that time, the arrival of the Internet of Vehicles and the Internet of Things, and the Internet of Everything? Maybe it should be called a data flood.

In the past, when the PC was used, the access to the network would not be as frequent as the next mobile phone~www.readwn.com~ Through the mobile phone, our personal behavior data will reach the cloud, which is to digitize our personal data, and then in the virtual world to manifest in.

Mobile Internet is just the beginning, it will never end, because there is a new era after the new era. After personal digitization, the digitization of everything is not far away.

We are trying to build a real world in a virtual world.

We have experienced a huge evolution of interactive carriers, from PCs to today's mobile phones. Maybe there will be a day when the brain will be connected to the Internet. At that time, the barrier between the real and the virtual will also be broken.

The so-called challenge should not be complaining about the monopoly of the giants, or obsessed with subverting the giants.

They're just dust, and we're just as small, but we should be great explorers.

After all, we are always full of endless longing for the future, full of infinite curiosity. If we are content with keyboard interaction and voice interaction, I think this is missing the very essence of human beings themselves. "

Lu Zhou paused, "Today's world is open enough, we can get information and knowledge everywhere, sow seeds on this soil, and it can also accommodate the crazy ideas of every young person.

Maybe what I said and guessed might not be right, but looking back on the past and standing in the present, the road to the future seems to be at our feet.

thanks. "

After Lu Zhou finished speaking, the venue was silent at this time.

After a long time, most people wake up like a dream.

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