Internet 2010

next week. m.

In order to make more ammunition before the Spring Festival, Lu Zhou accepted Bao Bufan's proposal for a valuation of US$200 million in the A round of WeChat.

Although Luzhou is not very satisfied with this price. But in fact, the scale of WeChat’s financing is actually much larger in terms of today’s investment and financing industry.

Of course, most people's perception of Luzhou has already been formed on Mengguang and Mengguyun. The three companies of Luzhou are all of the scale of the A round of the B round, and the b round of the C round of the sky price. But in the same way, there are people who are willing to buy it.

In the financing of WeChat this time, Luzhou is still the same as before, selling 10%, and raising a total of 20 million US dollars. Among them, the lead investor dst led by Bao Bufan invested 10 million US dollars, and dcm and Jingwei China each invested 5 million US dollars.

dcm and Jingwei China are companies that have invested in Luzhou before, and they are also quite comfortable in the issue of payment. What surprised them was that Lu Zhou also seemed to be unexpectedly refreshing.

A few days before New Year's Eve, the money originally on WeChat's account was consumed in an instant.

And wait until the day of the New Year's Eve, most companies have begun to enter the rhythm of the festival. Although many Internet companies have corresponding Spring Festival activities to provide feedback and attract users on vacation, these tasks are only done by small groups.

During the Spring Festival, not so many people work overtime.

On the contrary, there was a vigorous leap forward in the Dream Valley, and the scene was hot, and there was no laziness before the holidays.

Even the annual meeting was canceled under Lu Zhou's behest. Of course, the wages and bonuses were distributed in advance, but there was only one less ceremony, and the bank deducted and transferred them into the employee's card.

Although the money is generous enough, the personnel are basically based on the entry time and performance appraisal, and each employee is given double salary plus bonus and a small number of options.

Many of these employees think that Lu Zhou is too easy, of course, only think about it. Complaining is nothing.

After all, everyone can see it. From a year ago to Xiao Nian, Lu Zhou was busy in the office even on weekends, although it was not as long as Cheng Xuyuan or Fang Qiang in the office.

What about Dream Valley Cloud? Song Wenhui had flown to Singapore a long time ago, and he didn't know which small country he spent his childhood in. Wen Xu, the great man, was in China, but in a computer room with more tragic conditions.

Even at the top, what else can employees do? If there are newcomers who can't stand it, then go, maybe they are not the same as Menggu.

On New Year's Eve, WeChat quietly updated Fangfang Orchard and began to warm up.

As soon as it was released, naturally some peers noticed the "cash cow" activity. Most people can also see that this activity can increase the number of active users of WeChat, but most of them don’t take it seriously. No company has many activities during the Spring Festival.

But the next day, things changed. But the problem is not the "cash cow".

The Spring Festival travel season has not yet reached its peak, but passengers at the Beijing-Shanghai-Guangzhou-Shenzhen Sicheng Railway Station found themselves surrounded by greenery.

From the large screen in the station and the guidance notice at the security checkpoint, as long as the passengers entering the railway station can notice this green logo.

Most of the guide board is a WeChat logo, with some guide signs in the station.

A slightly smaller sign shows a small man standing on the moon, looking up at the blue planet overhead. Although it has some meaning, it does not match any advertising slogans, so that passengers can't understand the meaning, just as an interesting painting.

And the advertisement on the big screen is even more intriguing, "WeChat, connecting the future". Just six words, a logo. No video playback, no scrolling presentation. Really rich and nowhere to use, many passengers think.

On the Internet, the big v "King of Science and Technology" who sprayed the official account not long ago and may become the MLM thief's cave also updated an article in the scarf and the official account at the same time.

Title: Meaningless Sand Sculpture Ads.

"Beijing, Shanghai, Guangzhou, Shenzhen and Sicheng Railway Station, if the festive prices in the advertising market are calculated, the average daily cost of WeChat's advertising campaign for the Spring Festival travel in a single city is as high as 1.5 million.

Yes, you are right, if this advertisement lasts until the first day of the Chinese New Year, Lu Boss will need to spend 42 million yuan during the week, and if it is maintained until the end of the year, it is 84 million yuan.

Hehe, Boss Lu is rich. capricious.

But no matter how rich your boss is, I still have to tell the truth: this is the most sandy advertisement I have ever seen, no one.

It has no meaning and conveys no information to me. Even if I did get interested in the appallingly ugly app on the billboard, I don't even know where to download it.

Has your QR code scanning technology allowed you to eat?

Well, I admit that this is a brand advertisement. I know your Wechat already exists, no problem. I beg you to hire a navy army, it's not so expensive.

 …”

When Zhao Zhenyu's scarf came out, it initially attracted the attention of his fans in a small area.

"Hooho, Boss Wang has started to spray the road boat again, 666."

And Zhao Zhenyu was standing in front of the computer screen at this time, as if waiting for some time to come.

Within a few minutes, the number of retweets and comments on Zhao Zhenyu's scarf began to surge. The netizens who originally ate the melon unexpectedly found that the melon seemed to be a bit big!

Zhao Zhenyu leaned on his back with a strange look on his face, "Sand sculptures come every year, especially this year. I've never seen anyone spend money to buy soft articles to spray their own, and they even brushed the popularity of the scarf."

As soon as he said it, he felt embarrassed for a while, and hurriedly clasped his hands to the south, "I'm sorry boss, I'm guilty."

The next day, the limelight of "WeChat spends hundreds of millions on sand sculpture advertisements" has not yet been turned down, and WeChat officially launched "sand sculpture advertisements".

Many netizens saw the first reaction, "?!"

More netizens regard it as a joke, and most of them feel that this is the same as the momentary popularity of "chasing donkeys" back then. The "sand sculpture advertisement" of Luzhou WeChat is purely for the purpose of gaining popularity.

There is no one else to rub one's own heat.

But many bib bloggers or online writers smell a different conspiracy.

Official announcement:

The WeChat public platform officially launched "Sand Sculpture", and WeChat will be committed to providing content creators with the ability to monetize content. Create articles and works in the public account, and every exposure of the work will generate real value

......

The sand may be small, but it can also be called a great sand sculpture~www.readwn.com~ No matter how small the traffic is, it can be realized.

......

"Very good." This was everyone's first impression.

Even if what Lu Zhou did is really fake, it doesn't seem like it would be a disadvantage to sign up for a trial for a while.

Such a farce of "sand sculpture advertisement" took off vigorously and brought a large number of users to the WeChat public account in the whole week after the small year. Although the name is inevitably a bit nasty.

At this time, it would be foolish for anyone to take the whole incident as an accident. This was planned by Lu Zhou from beginning to end. But most people still can't understand that the new content creators of the WeChat public account have such a great value in attracting traffic? Wouldn't it be more insane to use this money to support content creators?

Time leisurely walked into New Year's Eve.

At least it's just leisure outside.

The three-person WeChat team led by Lu Zhou had completed the analysis of all user address books two days ago, which amounted to hundreds of millions of data.

Busy until noon, after confirming that everything was running normally, Lu Zhou got up and prepared to leave the office.

After getting up, Lu Zhou looked up at the surroundings that were out of tune with the outside world and were still in full swing.

He had pressed the launch button of the missile, and the entire huge system was shooting projectiles at a speed of three thousand bullets per second.

Ten hours later, text messages will cover one-tenth of China's population.

"Then, the tsunami. Stir up the entire Pacific Ocean."

Lu Zhou turned around and left, this kind of annual meeting is a decent one.