Internet 2010

Chapter 184: Dream Valley Advertising Promotion

After listening to Wang Wenjun's words, Lu Zhou looked at Fang Qiang expectantly.

Since the business of Menggu Cloud and WeChat has been launched one after another, he has basically ignored the technical matters within Menggu Advertising.

Most of the time, even if Fang Qiang has a problem, he will communicate with Wen Xuwei directly, because the system of Menggu Advertising is built on the server of Menggu Cloud.

In the final analysis, even if Lu Zhou is no longer in charge of Menggu advertising, it is still a "semi-finished product" handed over to Fang Qiang.

Before the launch of Menggu advertising, it had millions of users, but even if the monthly revenue continued to climb to seven or eight million, if it was calculated according to the average revenue per user (arpu), it would be appallingly low. , even less than two yuan.

Just imagine, the cost of acquiring a customer for a single user in Menggu’s promotion is not less than two yuan. In the middle of this, Menggu’s advertising has been “losing money” to earn and shout in the past few months.

In September, after the first batch of funds was launched, the number of users in the banana market was 8.5 million. According to Wang Wenjun, if the new budget of 8 million is consumed, it must be an increase of 4 million.

This means that the revenue of Dream Valley advertising is still maintained at the previous level, which is really unscientific. Either there is something tricky in the new addition, or the Ministry of Commerce has reached a bottleneck in investment promotion.

Fang Qiang opened his mouth to introduce the relevant situation to Lu Zhou.

"The first is the number of new users. Last month, the number of new users brought by the promotion of Dream Valley was 3.5 million. At present, the banana market has a total of 12 million users.

This part of the new addition has increased the downloads of each application in the banana market by nearly 40%. And the enhancement of distribution capability provides developers with greater exposure opportunities.

From September to today, the internal technical adjustment of Dream Valley Advertising is divided into three parts.

The first is the access pressure brought by new users, and the background service architecture has been adjusted. Accordingly, the server resource cost has increased.

The second is operational analysis of user data and more detailed adjustment of recommendation algorithms. This point is reflected in the data, and the utilization rate of the personal page application recommendation list has greatly increased..."

Speaking of this important part, Lu Zhou saw that Fang Qiang was a little stuck, and he was amused for a while, and he secretly cursed "stinky boy".

"Cough cough. The technical adjustment of the second point directly increased the company's revenue by a large margin in October, and this part reached 30 million. The attributable developer is divided into 70% and 21 million.

The third point is the mechanism adjustment of recommendation position and organic traffic list. Includes new algorithms for anti-cheating and sorting. Due to the increase in the total number of users, the Ministry of Commerce has a higher bargaining power in the traffic position. This part of the revenue reached 9 million.

Among them, the category with the largest revenue contribution is the game field, and the games of four companies including Kingsoft, NetEase, Qiandu and Lianzhong accounted for nearly 70%.

Finally, there is the problem of data tuning of the support categories of the Dream Creation Program, which is still under development. "

Hearing this, it's no wonder that Lu Zhou couldn't hold his breath. Adding these two together, this is a gross profit of nearly 18 million, which is more than double the previous two months.

"Mr. Fang. This is a good job. It should be achieved." Lu Zhou said with a smile.

Fang Qiang seemed a little embarrassed to hear this.

However, Lu Zhou changed the conversation, "However, it should be noted that the operation of bananas in the future is destined to move closer to the intermodal transportation model.

In the mobile phone, the average revenue per user of Banana will come to an end simply by relying on the advertising model.

It is not a search engine, nor is it a button, there will always be a limit to the time users can stay. There is always weakness after a rapid expansion. "

"So, the bulk of Banana's future revenue is the CPS model of virtual product sales. You have to let the team inside make a lot of money before Banana can make money."

Fang Qiang listened and understood that Lu Zhou was going to beat him, lest he be too proud.

"Okay. Mr. Lu"

It's not easy for Lu Zhou to elaborate on this. After all, this is a meeting occasion, and even if only Wang Wenjun is there, he can't teach Fang Qiang too much.

"What is the current situation of the docking plan regarding the 'flow loan'?" He then asked Fang Qiang.

Fang Qiang turned the page and replied, "There is no problem with the data source.

The initial data sources include the developer's application data and income status in Dream Valley ads, Dream Valley Cloud D+ operation statistics suite data, and computing resource usage data.

The only problem is that the amount of data is too large, and the data is constantly growing.

At this point, Menggu Yunwen and I are discussing a big data solution. Of course, we can keep things simple in the beginning.

The specific business needs need to be controlled by Menggu Payment. "

Lu Zhou nodded. After all, the three people present here are laymen in the financial matter. As far as payment is concerned, Lu Zhou himself is at a loss, not to mention the loan model.

He said directly, "Okay. Today's meeting will be here first. If there is no problem, it will be executed in the afternoon."

Then, he looked at Wang Wenjun again, "Menggu Payment, where is the company?"

"..."

Wang Wenjun was speechless when he heard it, this boss deserved it.

However, he also knew that Lu Zhou believed that Fang Qiang came first, and that Fang Qiang was holding him in a major event. It was Tang Yutong from the business who came in for the money, and Meng Xiaoqin was not the assistant beside Wang Wenjun for the money.

But it was the matter in the next head company, Fang Qiang had to let Lu Zhou sign it after signing.

"Cough cough. Boss Lu, it's upstairs in Room B21. If necessary, I'll let Boss Fang come down directly."

Lu Zhou waved his hand to indicate no need, "No, it's not urgent. I'll ask them when their technical plan comes out."

......

"Love is not what you want to buy..."

Wen Xuwei could hear his cell phone ringing dimly. But when I grabbed the phone in my trouser pocket and came out, the screen was still black.

Strange for a while, the sound stopped, and he didn't bother to care anymore.

"Dad!" he said to his dad sitting at the boss's table.

"What the **** son."

"Isn't it because my mother didn't give you pocket money recently. Lei Leilei, I'll give you 200 million yuan, and honor your old man."

When his father heard this, he was dumbfounded, "What's the matter?"

Wen Xuwei hesitated for a while, "Hmph, your son is worth tens of billions if you don't say it now. Just get some for you to play with."

"Son, are you alright?"

Just as Wen Xuwei was about to pretend to force in front of his father, the door was kicked open with a bang.

"Fuck, why is his mother a black-hearted boss."

"Go...tm...computer room...go. UU reading www.uukanshu.com"

Lu Zhou landed on Wen Xuwei's face with one kick. tmWen Xuwei only felt that the fat on his face was about to be smashed by Lu Zhou.

"what......"

Seeing that his 100-200-pound fat man was flying through the air, the world was spinning for a while, and his **** was hurting, "Oh, hold the slot!"

He looked out, well, this is still in the computer room. Taking a nap on the folding bed that rubbed against Lao Li directly pushed him out of the bed.

Wen Xuwei got up straight away, there were still rows of humming machines outside, not many Mengguyun employees were busy, and the Phaetons were all crowded into the duty room to take a nap.

The engineers at Menggu Yunnei are divided into two aspects: software and hardware. Most of the software engineers are still in the science and technology park, and the hardware engineers who are in short supply are all brought over by him.

Two days ago, Mengguyun just left a group of engineers, both soft and hard. Although he has passed the stage of WeChat data explosion, the pressure on him is still not small.

In particular, out of Guangnan and Zhennan, the rest of the country has no manpower to support. There is no way to solve this hardware problem, and in the end, it can only be blocked by software.

"Love is not what you want to buy..."

"...", Lu Zhou's name was on the screen.

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