Internet 2010

Chapter 154: hotbed of parasitism

Although Menggu Promotion has been established as a subsidiary of Menggu Advertising for several months, Lu Zhou has never been here.

Previously, these matters were handed over to Tang Yutong and Meng Xiaoqin, but when Wang Wenjun came, he was handed over to take care of the personnel structure.

After all, Menggu promotion is probably a company that sells films. Lu Zhou doesn’t understand it, and it’s even harder to give pointers.

A few days ago, the board of directors of Dream Valley Advertising had passed the proposal for new promotion funds designated by Wang Wenjun.

But just as it was about to be officially implemented, Wang Zhengye and Zhou Wen in this company detected an abnormal data segment while running a data analysis.

The two thought this was an isolated case, but they still referred the question to Fang Qiang.

After all, Fang Qiang was the person in charge of the entire Menggu advertising project. After reading the reports of the two, he linked the data with the id segment of the ground-based promotion promoted by Guangnan Menggu.

And after this run, his expression suddenly changed, so he quickly asked the question to Lu Zhou.

Lu Zhou then instructed Fang Qiang to re-connect the abnormal end to the developer application that was already on the shelves. And the result was utterly devastated!

App markets, including bananas, generally consist of various lists and search functions. Instant downloads, ratings and reviews are returned to the server in real time.

Then, it is sorted by an internally developed algorithm. The data will be sorted every two or three hours into the cache server, and the user's access will directly obtain the results of these running.

As for the recommendation payment and business cooperation in Banana, the exposure weight is increased in the mechanism of this algorithm, so as to obtain more traffic.

It can be said that the mechanism of the application market is very similar to the Qiandu model in a sense. Therefore, there is SEO for search engines, and toresearch also exists in the corresponding application market.

SEO is to use keyword optimization to improve the ranking in search engines without paying. Similarly, ASO uses content introduction, social network, etc. to improve the natural ranking in the application market.

Within the rules, optimization of both is acceptable. However, the results Lu Zhou saw were not behaviors within a reasonable range.

The first is the promotion of Guangnan Dream Valley has a ghost! Second, some developers are rushing to the list with a large number of brushes.

A banana app is installed on a mobile phone, and the employee and the mobile phone store each get a piece.

In terms of mechanism, Menggu advertising also has anti-cheating restrictions, and judges whether a mobile phone has a banana installed from the IMEI, network card identification, and hardware identification.

However, through the popularity of Apple's Appstore, there are already a large number of brushing studios in Zhennan and other places.

They use "machine brushing", such as virtual machine forged requests, "meat brushing", and manual operations, while real machines tamper with the unique identification of the device through special firmware brushing tools.

These studios can fake a large number of user searches, clicks and even downloads in a short period of time, and then improve the ranking of an app in the app market.

Today, Lu Zhou is keeping his eye on it!

Bananas are popular, have traffic, and are even subsidizing installations with cash. That's a gold mine. Who doesn't join in the fun!

In the middle of this, Guangnan was close to Zhennan after all, so naturally the scourge started first. If there are employees in the company, they cooperate with the brush volume studio to earn a lot of money for the promotion expenses laid out by Dream Valley.

If it is only a small-scale matter, and the amount involved is not large, Lu Zhou will turn a blind eye. This is a matter of brushing the amount, if you can't catch up and kill it, he should also contribute an amount that can be boasted to the capital side.

But this amount is huge, reaching millions, so it's no joke. Today is still a banana, and there is still WeChat. This head is not straight, who the **** dares to throw money in.

Thorough investigation, reporting, arresting people, and even pulling out the studio that was doing the trouble.

But this is the matter of catching the inner ghost and tampering with the studio. The time was quietly arranged yesterday.

But the developers in the bananas, and even some well-known companies are brushing the amount, so what should I do?

"Change! Give a warning if you brush too much, lower the search weight, and reduce exposure. Adjust the algorithm and anti-cheating again, and let Senior Brother Lu help you."

This was something that Lu Zhou arranged for Fang Qiang under his anger last night, but he always felt a little delusional when he heard this.

He knew that as long as the internal technology was changed, it would be effective in a short period of time, but within a week or two, there would be new methods soon.

However, in the industry, after this, data is required for publicity and promotion, and data is required for financing.

The demand is right here, and the amount of brushing is endless.

After thinking about this, and then looking at the first hand of "Chuangmeng", many of the applicants who submitted the application also had some "mindful" characters.

Brush up the data and pay a small tens of thousands of yuan, and then go back to "creating a dream" and spend a small million in it, then you will have no worries about food and clothing for two years.

In case of another round A, it will be worth tens of millions to hundreds of millions of dollars, and you will not be able to reach the peak of your life in minutes.

But it happens that there is a team that does practical work. If others brush you and don't brush, it will be a bit worse.

Anxin started a business and developed for a few months, and found that there was no fart hair. As a result, the number of people who fooled people went up. This is not cold. Whether to brush or not to brush them.

Here, the world is bustling for profit, and the world is bustling for profit.

Lu Zhou sighed and sighed, this living reality just makes people look a little boring and difficult.

It's easy to talk about throwing money, but if you don't pay attention, even the old nest will have to be served.

Even the Apple appstore is still full of bots for brushing and commenting. The larger the platform, the more comfortable the "parasitic hotbed".

I remembered that I complained about Lu Zhou on the scarf before saying that throwing money was not technical. Now, Lu Zhou is too lazy to mention it.

It is gaming and wrestling, cheating and anti-cheating.

Don't play promotion? That's really a hundred million that can't be smashed into water, and it's all raising the white-eyed wolf who is stealing from the bottom.

Lu Zhou joked with the three people in front of him, and his mood was relaxed.

He thought to himself ~www.readwn.com~ Although they are two, they are all down-to-earth and good employees. "

"Good morning. What's your three names?"

"Zhou Kai!"

"Wang Qiangdong."

"Zhou Da."

Lu Zhou listened to some details of the three chats.

He didn't even pretend, he sat on a chair next to him and said casually, "How is your usual performance? Do you have any thoughts on the company?"

Zhou Kai smiled and said, "Okay! Quite good. The idea is no, perfect."

Lu Zhou was amused when he heard it, but Zhou Kai was sincere and completely lost the "shrewdness" he just boasted.

He was about to talk for a while, and Fang Qiang, Wang Wenjun, and the manager of the branch had already arrived at the door.

Lu Zhou got up and patted Zhou Kai's shoulder, "Well, do it well. There are opportunities in the company to make a comeback."

When the high-level people were all in the conference room, Wang Qiangdong glanced at the company's employee communication group.

"Damn it! Brother De was caught?"

When Zhou Kai heard that it turned out to be Li De, who ranked second in performance, he became curious, "What's going on?"

"It is said that the promotion is playing tricks, and it is fake."

"I'll just say, that dangling man is pure and white, and he has such a high performance all day long. Don't look at how long it has been, I look like a black charcoal."

......

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