Inherit For Three Thousand Years

Xiao Yao shook his head and said, "If you want to buy a car here, and you want to choose a car that suits you, this Bentley Flying Spur is probably the lowest-profile car. Let's not talk about the price. Take a look at this. The appearance of several cars, Lamborghini and Ferrari are certainly not suitable for your low-key requirements. From the appearance point of view, Bentley should be more suitable for you."

Now only Ferrari has not visited, but several of Ferrari's cars are also in the same hall and can be seen at a glance. In addition to not knowing the prices of various Ferrari models, Sang Qingye is indeed more inclined to Bentley models from the perspective of appearance.

Since her good girlfriend drove a car dealership, Sang Qingye must not go to other dealerships to buy a car.

She couldn't help but vomit: "Weiwei, your car dealer is too high-end, the price is so high, how many people can afford it?"

"You can't blame me for this. I am a car dealership that changed hands. I am very content with these three cars. With my ability, if I didn't take over by the way, I would like to win these three cars. , It’s simply impossible. As for low-end cars, Mercedes-Benz and BMW have long been represented by agents, and I’m definitely not able to pry them.”

After complaining, Gu Weiwei asked: "If you want to buy a car, it must be the local tyrant Xiao Xiao who pays the bill, right?"

Xiao Yao said, "Of course, since I have a boyfriend, I don't need Qingye to pay for it himself."

"That's not enough. Since someone pays the bill, what do you still consider the price for? Xiao Da's local tyrant certainly does not look at the price when buying things, only asks whether he likes it or not." Gu Weiwei said, holding Sang Qingye's hand.

"At any rate, I am also the host of the satellite TV station. Although no one knows it now, I will be a little famous sooner or later. The car I drive is too luxurious, I don't know what others will say."

"This car is still very low-key, not very noticeable, and the price is not very high, two to three million cars, the average celebrity can afford to drive. This car is almost the cheapest car here. If you want to buy a car from me, I am afraid there is no other better choice." Gu Weiwei persuaded.

"Then I will look at it again." Sang Qingye hesitated a little.

If you must buy a scooter, you must buy it from Gu Weiwei. Xiao Yao is not without this ability. Otherwise, it would really become a plastic flower sisterhood.

The car in front of me is blue paint, it's really beautiful, and Sang Qingye likes it very much.

This car is a standard version of Bentley Flying Spur 2015 4.0TV8, a mid-to-high model. From the interior, you can see that Flying Spur also focuses on business. The fully leather-wrapped cab creates a very strong business atmosphere.

You can also see the lacquered panel, not the previous peach wood panel, which highlights the youthful sense of science and technology. This configuration is very high-end and cutting-edge.

Seeing Sang Qingye hesitated and seemed unable to accept such a high price, Gu Weiwei quietly said in her ear: "The official guide price of this car is 3.2 million. I have already agreed with Xiao Da's local tyrant and will not make him money. In this case, the price is 2.98 million. Such a high-end car can be bought for less than 3 million yuan, and the price-performance ratio is really high.

You can't just consider the low-key, but also the face of Xiao Da's local tyrant. As his girlfriend, you can't drive too bad a car. The main reason is that the local tyrant Xiao Da is too rich. He really doesn't care about money, but he definitely values ​​face. "

"How much does it cost?" Sang Qingye continued to ask.

"The landing price is about 3.4 million yuan, and all taxes plus insurance are about 400,000 yuan." Gu Weiwei continued.

Sang Qingye does not have much choice. The three cars in the car dealership are too high-end. The appearances of Lamborghini and Ferrari are too eye-catching and do not meet the low-key requirements of Sang Qingye, that is, the appearance of Bentley can still make it. He accepts.

From the price point of view, these three cars are really not much less than 3 million, and the Bentley Flying Spur is indeed the only choice.

Since there is no other better choice, Sang Qingye no longer entangled, and said: "Then choose this car, but you don't have to give so much discount on the price, you have to make some money."

"Have you not seen Xiao Da Tuhao bring me so many potential customers? Although Xiao Da Tuhao is not short of money, I am not embarrassed to make too much money. I give him a discount, which is really not a lot of money. Auto dealers don’t make money by selling prices. If they make money from selling prices, they should almost go bankrupt."

"If you don't make money by selling prices, how can you make money?" Sang Qingye asked curiously.

This is not a secret. Gu Weiwei said: "The main part of the car dealer’s profit is maintenance and manufacturer rebates. The amount of rebates is directly linked to the sales tasks completed. I can’t give more discounts now. You can give discounts for maintenance, but that It's also a future thing."

Seeing Sang Qingye seemed very interested, Gu Weiwei gave a brief introduction.

In the eyes of most people, if you can afford to open a 4S store, the owner not only has the strength, but is also a profitable business. Over time, consumers think that a car is very profitable. The actual situation is just the opposite. The profit of selling a car is not only small, and sometimes 4S shops even lose money by selling the car.

If you have to sell at a loss, it means that there must be other profit points, and it is a bigger profit.

A product sold in a supermarket will have a corresponding profit, but a car sold in a 4S store may not necessarily be profitable.

Cars will have a manufacturer-guided price. This price is actually not much different from the price purchased by 4S stores. Coupled with expenses such as freight and sales wages, even some 4S stores are losing money to sell cars.

Of course, not all models lose money. For example, some popular cars have considerable profits, because these models can be sold in a few words. Just like some mainstream cars on the market, how much they offer online, the basic store will only give you some trivial things at most, and even some models will have to increase the price.

But these popular cars are not the main profit of 4S stores. After all, the production capacity of cars is limited, and evenly distributed to 4S stores, there are only a dozen units.

What 4S shops really make money is after-sales maintenance. Buying a new car will give you a free maintenance card. This maintenance card is only responsible for regular maintenance such as oil and three filters. When you take the free maintenance card to the first warranty for the new car, the sales will recommend some charge items to you. After all, it is a new car, and car owners are generally willing to spend some money, so after-sales maintenance is the most profitable 4S shop.

In addition to maintenance, the sales rebates given by car companies are also a large part of the profit. Every quarter and year, car companies will set sales targets. If 4S shops complete their tasks, they will get rebates from manufacturers, generally around 10%.

In order to get the manufacturer's rebate, even if you sell the car at a loss, you must ensure that the task is completed.

In particular, after understanding how a 4S store makes a profit, you will also know when it is most cost-effective to buy a car. For example, the end of the month, the middle of the year, and the end of the year are all low seasons for car sales. When you buy a car at this time, you can bargain hard to ensure completion Task, the final price may be lower than the guide price.