Indulge in Life in America

Time flickered, and it came to late May in a blink of an eye. As the temperature slowly picked up, New York slowly entered the rhythm of summer. The warm sun was clear, the breeze was slow, and the greenery filled the steel jungle. The big apple of this season The city is the most beautiful.

　　 After returning from DC, Yang Cheng devoted himself to work. According to the established plan, New Times Media's Series C financing will be held at the end of the month. If the financing goes well, perhaps this will be the last financing before the IPO.

　　 However, before the financing, Yang Cheng specially called Eddie to the office and joined Ryze Khan to discuss the structure of the new era media.

　　 To be precise, after Eddie’s proposal, Yang Cheng also moved to split the company, but this was far from his original plan, which made him very hesitant.

Eddie’s proposal is mainly aimed at MS short videos. To be honest, this is just a sudden whim by Yang Orange. The app developed by the dou audio short video that has been popular all over the world in the past life has achieved better results in just half a year. The app is still developing amazingly.

The noisy Dongkyo Shibuya sleepless day and night. In this nation of national entertainment, a small team sent by MS Short Video rented an office in Shibuya. The space is so small that it can’t even accommodate them at the same time. Funding, it is true that RB people are accustomed to the cramped and confined working environment, and can't let a team of a dozen people rent a few hundred square meters of an office building, right?

Fortunately, the team is willing to endure this bitterness. According to the business plan given by Yang Cheng at the time, the early development of MS short video was aimed at the East Asian market on the opposite side of the Pacific, and the team sent to RB did not disappoint Yang Cheng. In the humble office, this small team of only 12 took 3 months to send MS short videos to the top position in the RBAppStore free download list.

This market, which has been deeply developed by entertainment, has a population of more than 100 million, and more than half of the young people. Their ability to accept new things is the world’s best, and people are not afraid of the good habit of the camera, but also give MS short The video created a rich soil that allowed it to take root.

The overseas expansion of content products has never been an easy task. Problems such as unfamiliar content consumption habits of local users and lack of understanding of local culture are the gaps that lie in front of the products. The same is true for MS short videos. In a market where the cultural context is completely unfamiliar, how do you leverage the first batch of users?

MS's domestic operations in the United States have been copied to overseas markets. It is to find young people who have skills and talents and make people shine. They have become the first batch of Internet celebrities cultivated by the company. RB’s local Internet spreads wildly, of course, this is not enough. The team responsible for opening up the frontier and expanding the land has set their sights on

　　 celebrities, RB’s entertainment industry is second only to the United States in the world, and the most indispensable are all types of artists.

The entry of 　　 stars is a very crucial step for the cold start of MS short videos in Asia. They represent the local cultural label to some extent, and they have mature content channels and their own fans.

The artist Yuuki Kinoshita, who has 4 million Twitter followers, is the first "hard bone" of MS short video in RB. The team has spent a lot of time and energy, and slowly faded away from the cautious attitude of the artist office. Let them understand the product during the negotiation and show sincerity in cooperation.

　　 After a few artists have settled in, it has gradually become easier for MS short video to knock on the doors of other offices.

　　Peng Weiwei, a singer with more than 5 million Twitter followers, E-Girls, the top three female idol group on the public trust list, and Ficher’s, a Youtube blogger with 4.5 million followers, have all become MS short video contract users.

　　These are the basic factors for the success of MS short video in RB.

Similarly, in South Korea, which has a population of 50 million, with the assistance of big bosses, the development of MS short videos in the Korean market is even more powerful. The Girls’ Generation, which exists as a Korean national girl group, has not yet become a glorious stranger, influential and appealing. They are all one-to-one, not to mention their own women are among them, and they are even harder to promote. Also within three months, the first batch of fans quickly accumulated, and then there is no need for the team to work hard, and it will be a matter of course. Is top of the rankings of major apps, and has become one of the most popular apps among young Koreans.

Compared with the Toutiao app, it pays more attention to the nature of news dissemination. The attribute of MS short video entertainment for all can undoubtedly accelerate the dissemination. One market after another, like a road roller, has conquered more than 70 countries around the world in just six months. Covering hundreds of millions of users, and the number of monthly active users exceeds 50 million, it took Toutiao app a full year to complete this feat.

　　 To a certain extent, MS short video even overwhelmed the Toutiao app, which Yang Cheng did not expect before promoting the development.

Of course, this is a good thing no matter how you think, but the problem is also coming. It is not appropriate to put MS short video under the headline app now. Not to mention that the employees below have a lot of criticism. Even Yang Cheng knows that there are two tigers. The consequence of this is to lose both.

　　 Therefore, the separation of MS short video from the Toutiao app and even from New Times Media has reached the point of urgency.

　　 "Eddie, tell me, what do you think?"

This year's time ~www.readwn.com~ Eddie's hair is whiter, but he is very energetic, completely free from the sloppy and confused when we first met, she has silver curly hair, gold glasses and decent glasses. Customized suits make Eddie look like an elegant gentleman. If he is leaning on a civilized stick, then he will not be far from the'sven scum'.

　　Of course, in front of Yang Cheng, Eddie is still the dominant posture of one person below ten thousand people. He is a little brother who only knows how to flatter him. He who laughs is called a ‘flattering’.

　　 A joke is a joke, Yang Cheng is still very satisfied with Eddie.

　　"Boss, the split is imperative, but there is one problem that we have not resolved yet, and the most important problem-profit!

In the United States, we can rely on the live broadcast platform to develop MS short videos to develop a fan group of Internet celebrities to the live broadcast platform, through rewards, and let them go out to receive advertisements and other measures to achieve a balance of income and expenditure, can be overseas The same approach is probably not desirable. Even in the developed markets of Japan and South Korea, their rewarding ability is far less than that of the United States. It is not easy to generate profit or even feed back MS short videos.

　　 If there is no profit, after the listing, except for the initial outbreak, as the popularity drops, it can be expected that the issue price will fall below the issue price.

　　 Of course, relying on the current popularity of MS short videos, it is not difficult to attract a large amount of financing for us to continue to develop the market. "

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